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Friday, 29 September 2017

Smartphone Wi-Fi Analytics for Travel Route Optimisations

Transport for London (TFL), the local government body responsible for transport in London, which also runs the London Underground (known as Tubes) has been using smartphone Wi-Fi data to work out how people travel on the stations.

They did the trial and collected data in 2016 and have also openly talked about it (see this talk for example), they have now published their findings which is available here. One of the interesting findings for example is that 18 different routes taken by customers between King's Cross St Pancras and Waterloo - and many people don't use the shortest route changing Tube lines

Its interesting to think that because many people do not have their Wi-Fi switched on while outside and many others who put their phone in plane more while in the underground (no mobile coverage, in case you are wondering), this data is probably not as detailed as it could have been.

Nevertheless, there is a talk of bringing Mobile connectivity into the underground network. Once its there, the combination of data could be far more valuable.

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