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Showing posts with label Apps Broadcast. Show all posts
Showing posts with label Apps Broadcast. Show all posts

Sunday, 10 May 2015

LTE-Broadcast making a push while Terrestrial broadcast still popular as ever



"TV isn't dying, it's having babies." This quote made my day. I have argued a few times in the past that terrestrial broadcasting will continue working and will be probably the most popular approach for a long time to come. The way things work with it may change. Multi-screen is one possible approach but you may have more interactions like 'red button functionality', etc.
Anyway, in Europe 800MHz spectrum has been cleared for use by Mobile Broadband technologies (LTE mainly). 700MHz is planned to be cleared as well by 2020, as per the suggestion in Lamy report. The other UHF band from 470MHz to 694MHz would be left as it is until 2030, with a review planned in 2025.

This has forced even big players like BBC to start looking at other mechanisms to deliver TV. While BBC3 was moved to online only, BBC is also exploring how to use LTE-Multicast to deliver content. It has been working to have its very popular iPlayer work with eMBMS.

Embedded below is a presentation from Cambridge Wireless CWTEC 2015 conference.




eMBMS is gaining popularity with its presence in lot more chipsets and even more trials. GSA report has shown that there are quite a few trials going on worldwide but the question remains about the business models. Most operators would not like to become content providers and compete with the incumbents in their markets. Having someone like BBC in the UK is helpful but not sure how many such options are available worldwide. Embedded below is the GSA presentation




There were some nice pictures from MWC as can be seen above. Ericsson has a video as well (below) on how the app works.



D-Link is also working on M2M modules that could be used in billboards to dynamically update the ads at very regular intervals. There is a video here that explains this further.

Finally here is a Video from Visteon/Verizon that explains how LTE-Multicast can be used to deliver software updates in the connected car:



Finally, here are couple of presentations that may interest you too:



Thursday, 10 April 2014

LTE-Broadcast of the operator, by the operator, for the operator!

Heard an insightful talk from EE in the CW event this week. While I agree with the intentions and approaches, I still think there may be too many assumptions in the eMBMS business model. I have made my intentions known all but too well in my earlier blog post here.

Some of the insights that I have gained in the last couple of months with regards to the way operators are planning to use the LTE broadcast is through the OTT Apps. Take for instance an OTT application like iPlayer or Hulu and some popular program is about to be broadcast, that program can be sent using LTE-B. Now some people may watch on the time (linear) and some may watch at a later time (non-linear or time-shifted). The App can be intelligent enough to buffer the program so there is no delay required when the user wants to watch it. This can open all sorts of issues like the user may have watched one episode on his device while the current one is being watched on his digital television. While the program is being buffered the battery and memory of the device is being consumed. How long should a program be stored on the device. There can be many other open issues.

Another question I had was how would the users be billed for these things. Would it be free since the data was received over LTE-B. Matt Stagg from EE said that the users would be billed normally as if they received it in case of streaming. He was more pragmatic though. He clearly said that in the initial phase everything would have to be free. This will ensure that any technical issues are ironed out and at the same time the users become familiar with how all this works.

Finally a point worth remembering, users prefer watching videos on their tablets. Most tablets are WiFi only which means the LTE-Broadcast wont work on it.

The presentation is embedded as follows:



Saturday, 22 October 2011

Ericsson Video: Using LTE to broadcast Danish elections



Danes elected a new parliament September 15. As four teams from TV 2 moved between party headquarters, Parliament House and celebration sites, they used standard off-the-shelf LTE terminals to upload interviews to the tv-station, which in turn broadcast the content live to viewers on their channel.

The solution is provided by operator TDC, on the network supplied and managed by Ericsson.