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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Saturday, 1 March 2014

Mobile, Context and Discovery - Ben Evans


An Interesting presentation and Video from Benedict Evans, both embedded below:



There is an interesting Q&A at the end of the talk in the video. You can directly jump to 27:30 marker for the Q&A. One of the interesting points highlighted by him, that I always knew but was not able to convey it across is there is no real point comparing Google and Apple. I am too lazy to type down so please jump to 45:10. One of the comment on the Youtube summarises it well:

"Google is a vast machine learning engine... and it spent 10-15 years building that learning engine and feeding it data"

So true. It is not Apple vs Google; it is not about the present. It is about the future (see Google's recent acquisitions for context). As Benedict says, if Google creates beautiful, meaningful and unique experiences for users, why would they do it only for Android, they would also have it on Apple devices. 

In the end, comparing Apple and Google is like comparing Apple(s) and Oranges :)



Monday, 13 January 2014

My observations on Mobiles and OTT Apps in India

What a change 2 years can make. The last time I was in India, people were reluctant to use data, smartphones were far and few and even those smartphones were just status symbols rather than for actual 'smart' use.


This time a lot of things were very different. I found that there was a Phablet craze going on. No sooner were people starting to get used to these big screen devices they realised how many things they could do. The well to do were buying Samsung devices and the people who did not want to spend big bucks were content with the little known brands.


The Domo phablet on the left in the picture above costs around 8000 (£80/$130) and the Maxx on the right is roughly ₹5500 (£55/$90). Both these come with 1 year warranty.


There were also quite a few ads using celebrities promoting Phablets. Its good to see people spending on these devices. Unlike UK where most of these devices are subsidised on a contract, people in India prefer pre-paid option and buying the phone outright.


I have to admit that even though I am a fan of these big screen devices, I find the Samsung Galaxy Tab just a bit too big for the use as a phone (see pic above).

It was also good to see that people have embraced the 3G data usage as well. I got a 6GB package for roughly 1000 (£10/$16). I found that people complained about the speeds and were prepared to pay more for 4G (faster data rates). I also noticed that a few people were not aware of Wi-Fi and the fixed broadband. I was told that the fixed broadband was capped, offered similar prices and could be quite unreliable. I guess Wireless is helping in India where the fixed Infrastructure may still be an issue in many places.

I have to mention here that I did not meet anyone who was using an iPhone. This could be due to iPhone being ridiculously expensive and people may be thinking why pay a high price for such a small screen. A comparison of iPhone prices worldwide showed that the price of iPhone 5S as % of GDP per capita (PPP) is the highest in India. See here.


Another area of observation was SMS and OTT apps. I remember spending a lot of time trying to convince people to use OTT apps for messaging as it would be cheaper for International messages. Well, now it seems everyone has adopted it whole heartedly. One of the problems with SMS in India is that you get too much Spam SMS and sometimes the operators are the culprits. There is no way to send a stop for these SMS messages. With OTT Apps, you know who is sending you messages and you can block the offenders.

There are many OTT Apps which are popular like Hike, Line, WeChat, WhatsApp, etc. The winner though is undoubtedly WhatsApp. I met an acquaintance whose has stopped using emails for business and now relies completely on WhatsApp. Then there were others who loved it because of Group chat facility.

There were many reasons why WhatsApp is a winner. Along with a simple interface and Group chat facility, one of the other reasons pointed out was that the facility to see when the person was last online was very useful. Recently WhatsApp introduced facility to send Voice messages. This helped it acquire some of the WeChat users.

It was good to see the beginnings of the mobile revolution in India. Wonder what my next trip will show me.

Please note that this article is based on what I observed in Mumbai among friends and family. In no way should this be treated as  detailed research.

Wednesday, 16 February 2011

Facebook onto a SIM using Class 2 SMS

I am sure you have already heard of Gemalto's (worlds largest SIM manufacturer and supplier) Facebook on the SIM announcement. The advantage of this approach is that 100% of the existing phones will be able to support facebook (if the operator supports the application on the SIM). This is a big step0 forward. The press release says:

Gemalto’s software development team has embedded the software application into the SIM. This ensures the Facebook application is compatible with 100% of SIM-compliant mobile phones.

The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions: people can sign up for this service and log in directly from the SIM application. Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. One can also automatically search their SIM phonebook for other friends and send them requests.

Facebook for SIM is extremely easy to use and is available to everyone. No data contract or application download is needed, because the software is embedded in the SIM and it uses SMS technology. As a result, it works for prepaid as well as for pay-monthly customers. Following an initial limited free trial period, Facebook for SIM then operates on a subscription model via an unlimited pass for a given period of time.

“Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to the masses,” added Philippe Vallée, Executive Vice President, Gemalto. “Over 200 million people already use Facebook on handsets and those are twice as active as non-mobile users . By providing anytime, anywhere availability to the social network, Gemalto delivers on the growing demand for mobile connectivity all over the world.”

An article on the Register had more details:

The SIM-based client isn't as pretty as its smartphone contemporaries – don't expect picture streams or sliding interfaces – but it was developed with the help of Facebook, and provides text-menu-based interaction with Facebook – including status updates, pokes and friend requests – to any GSM-compatible handset through the magic of the GSM SIM Toolkit and Class 2 SMS messages.

The SIM Toolkit is part of the GSM standard and thus supported on just about every GSM handset, from the dumbest PAYG talker to the latest iGear. It allows the SIM to present menu options to the user, collect responses, and pop up alerts when new data arrives, which is all that's necessary for a basic Facebook client.


Modern handsets also allow the SIM to make TCP/IP data connections, but Gemalto is eschewing that for Class 2 SMS to ensure compatibility with the most basic handsets, and networks.

Class 2 SMS messages are delivered direct to the SIM without the user being involved, so can update friends' status messages and deliver a poke or two. The application running on the SIM then prods the handset into alerting the user.

That user's own updates are sent over SMS too, following a status change or wall posting client pastes that into an SMS, which is sent silently on its way.

How, or if, the network operator charges for all those messages flying about isn't clear. Gemalto won't name operators yet but claims to be talking to one operator who reckons that Facebook is eating half its bandwidth, and another who's already working on SIM distribution strategies.

Not that a new SIM is necessarily required – SIMs are field upgradable, though few operators deploy them with sufficient empty space for an application like this and issuing replacement SIMs is probably easier from a marketing point of view.

You can also find some of these details here.

As I have been working on SMS for the last few weeks, I decided to dig a bit deep into what these Class 2 SMS are.

Classes identify the message's importance as well as the location where it should be stored. There are 4 message classes.

Class 0: Indicates that this message is to be displayed on the MS immediately and a message delivery report is to be sent back to the SC. The message does not have to be saved in the MS or on the SIM card (unless selected to do so by the mobile user).

Class 1: Indicates that this message is to be stored in the MS memory or the SIM card (depending on memory availability).

Class 2: This message class is Phase 2 specific and carries SIM card data. The SIM card data must be successfully transferred prior to sending acknowledgement to the SC. An error message will be sent to the SC if this transmission is not possible.

Class 3: Indicates that this message will be forwarded from the receiving entity to an external device. The delivery acknowledgement will be sent to the SC regardless of whether or not the message was forwarded to the external device.

You can also read this for more details on SMS message contents