TDD deployments are gathering pace. An earlier GSA report I posted here, highlighted the many devices that are TD-LTE ready.
Qualcomm published a presentation on this topic that is embedded below. Available to download from here.
A mobile media user for the Exposure2 study is anyone who has used their mobile handset to do one of the following:
Attitudes to Mobile Media as a Marketing Channel
Research participants were asked to rate traditional and digital broadcast and print media on a number of attributes. Mobile media was overwhelmingly viewed as the most personal and innovative media, providing it with a unique place in the marketing mix.
The research revealed that people are very much open to mobile marketing and contained some important insights for brands looking to engage with consumers using the media:
Steve Heald said: “Exposure 2 provides some terrific insights into how exactly brands can go about engaging consumers through mobile. The public is looking for campaigns that reflect their perceptions of mobile as unique and innovative and that entices and excites them with clever interaction. There’s also a clear signal that brands need to be clear on what consumers can expect from mobile campaigns.”