Some of the insights that I have gained in the last couple of months with regards to the way operators are planning to use the LTE broadcast is through the OTT Apps. Take for instance an OTT application like iPlayer or Hulu and some popular program is about to be broadcast, that program can be sent using LTE-B. Now some people may watch on the time (linear) and some may watch at a later time (non-linear or time-shifted). The App can be intelligent enough to buffer the program so there is no delay required when the user wants to watch it. This can open all sorts of issues like the user may have watched one episode on his device while the current one is being watched on his digital television. While the program is being buffered the battery and memory of the device is being consumed. How long should a program be stored on the device. There can be many other open issues.
Another question I had was how would the users be billed for these things. Would it be free since the data was received over LTE-B. Matt Stagg from EE said that the users would be billed normally as if they received it in case of streaming. He was more pragmatic though. He clearly said that in the initial phase everything would have to be free. This will ensure that any technical issues are ironed out and at the same time the users become familiar with how all this works.
Finally a point worth remembering, users prefer watching videos on their tablets. Most tablets are WiFi only which means the LTE-Broadcast wont work on it.
The presentation is embedded as follows: