Not so long back, HEVC/H.265 codec was standardised. This codec helps transmission of the video using half the bandwidth. This means that it would be economical to use this for broadcast technologies. No wonder Nokia, Thompson and NTT Docomo are excited.
Interesting picture from a Qualcomm presentation (embedded in the end) shows how different protocols fit in the eMBMS architecture. My guess would be that the HEVC may be part of the Codecs.
On the operators front, Korea Telecom (KT) has intentions for countrywide rollout. Korea is one of the very few countries where end users have embraced watching video on small form factors. Verizon wireless has already signalled the intention to rollout eMBMS in 2014; its working out a business case. Telenor Sweden is another player to join the band with the intention of adopting Ericsson's Multi screen technology.
One of the main reasons for the lack of support for the 3G MBMS technology was not a compelling business case. Qualcomm has a whitepaper that outlines some of the potential of LTE Broadcast technology here. A picture from this whitepaper on the business case below: