An Interesting presentation and Video from Benedict Evans, both embedded below:
There is an interesting Q&A at the end of the talk in the video. You can directly jump to 27:30 marker for the Q&A. One of the interesting points highlighted by him, that I always knew but was not able to convey it across is there is no real point comparing Google and Apple. I am too lazy to type down so please jump to 45:10. One of the comment on the Youtube summarises it well:
"Google is a vast machine learning engine... and it spent 10-15 years building that learning engine and feeding it data"
So true. It is not Apple vs Google; it is not about the present. It is about the future (see Google's recent acquisitions for context). As Benedict says, if Google creates beautiful, meaningful and unique experiences for users, why would they do it only for Android, they would also have it on Apple devices.
In the end, comparing Apple and Google is like comparing Apple(s) and Oranges :)