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Sunday, May 18, 2008

Qualcomm to back MediaFLO at the expense of MBMS

Just couple of days back I was complaining about everyone abandoning MBMS but now I can see why Qualcomm is suddenly uninterested in MBMS:

U.S. mobile technology company Qualcomm Inc. (QCOM) said Friday that it acquired an L-band radio spectrum licence for GBP8.3 million that will enable it to bring new mobile TV and wireless services to the U.K.

Qualcomm U.K. Spectrum Ltd bought the licence to use 40 Megahertz of the 1452 MHz to 1492 MHz band in an auction by communications regulator Ofcom.

The licence is suitable for offering mobile television, wireless broadband and satellite radio, Ofcom said.

The L-Band spectrum license acquired by Qualcomm covers the entire United Kingdom and is technology neutral, thereby enabling Qualcomm to use the spectrum for innovative technologies, depending on its assessment of market needs in the United Kingdom.

The L-band, on which any technology or service can be used, will contend with two main rivals, DVB-H, backed by Nokia, the handset maker, and by Viviane Reding, the European Telecoms Commissioner, who wants to make it the European standard, and TDTV, which is being tested by Orange and T-Mobile in the UK. All three technologies would require special handsets able to pick up a broadcast signal.

Mobile companies including Vodafone and 3 already offer mobile television in Britain, but take-up has been poor.

Qualcomm said that it does not intend to run a mobile TV broadcasting network as an operator, as it has done in the United States, but is looking for partners to launch its mobile television technology, MediaFLO.

Andrew Gilbert, head of Qualcomm's European operations, said: “We will not attempt to become an operator, but if service providers want to partner with us ... we are open to talking to folk.” Mr Gilbert added that Qualcomm would use the spectrum to bring a variety of wireless technologies to the UK market but that it had no timetable for launches in mind.

With industry heavyweights supporting DVB-H and TDTV, analysts see this as Qualcomm's last chance to bring MediaFLO to the UK and European markets. Will Harris, of Enders Analysis, said: “One potential outcome from this is that two competing mobile TV services could be launched. While it is too early to say which technology will win at this stage, those that fail to get support from the mobile operators will lose.”

O2, the mobile network provider, was initially interested in the L-band auction, but pulled out without bidding. Failed bidders include WorldSpace, the satellite radio group, and The Joint Radio Company, which runs spectrum for the UK energy industry.

The next competition, to run later this year, is even more significant. It has a price tag that could run into the tens of millions because it is for a frequency that supports WiMax, a high-speed network technology similar to a common WiFi home wireless system, but with a more robust signal and a range of a kilometre or more.

Although WiMax is not new it has had little success so far. But interest is hotting up. In the US last week, Sprint Nextel announced a $14.5bn (£7.4bn) joint venture with Clearwire to build a network servicing as many as 140 million people by the end of 2010. And Google is pumping another $500m into the scheme.

At the moment, the UK market is small. Freedom4 and UK Broadband, a subsidiary of PCCW, are the only providers with a national licence, and only limited services are available. But developments on the other side of the Atlantic are fuelling interest, and some big players are lining up for the relevant spectrum auction. Ian Livingston, who takes over aschief executive at BT in two weeks' time, has said thecompany is interested, and Vodafone has trials running in Malta.

Freedom4 is also already in talks with potential investors about the £100m infrastructure funding it estimates it will need from 2009-11. "We are talkingto our partners and the banks," Mike Read, chief executive of Freedom4, said. "Following the deals in the US, there is moreinterest in what we are doing over here."

Ian Keene, a senior analyst at Gartner, said: "There is abusiness case for WiMax in the UK, but most likely it will becity-centric and focused on business, rather than nationalcoverage competing with mobile networks."

The biggest auction of all will be next year's bidding for the "digital dividend" – the wide bands of frequency freed up when the analogue television signal is switched off in 2012. The debate about who should get what is already well under way. Broadcasters claim a substantial portion for high-definition TV, mobile operators want it for next-generation cellular services such as video, and internet service providers say it iscrucial for the broadbandinfrastructure.

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