SatNav need an integrated solution

Satellite navigation has evolved significantly in the past decade and the technology is now used in almost every walk of the life. Every body uses the satellite navigation to reach to certain destination.

But imagine that you have a navigation tool or gadget which acts as your own personal travel guide. It has satellite navigation, so when you get into your car it can direct you to where you want to go. It can choose the most carbon-efficient route and make sure you avoid crowded town centres, traffic jams and road works. It can let you know where the next petrol station is, and whether there is an Italian restaurant near your hotel. Before you arrive you will know which of the town car parks have spaces left. And when you've finally parked the car, take your guide with you and it will direct you, on foot, to your final destination.

For anyone who has found themselves stuck in a traffic jam, or has been unable to find a car park in a busy town centre, or has got lost on foot, it sounds too good to be true. Yet the technology to make it happen is already here. So why aren't we all carrying such a device in our pockets?

The question which then arises is that why the universal travel widget isn't at hand. One of the reasons for that is that several different worlds have to collide and co-operate. First of all there is a massive competition together with a huge confusion regarding the platforms in which such device can be built on. To start with we have got proprietary platforms like TomTom and Garmin, and then we've got the at least five major mobile phone operating systems.

The obvious competition between these different platforms has instigated some suspicion but apart from this the mobile companies also have yet to ¬recognize the potential of phones as navigation devices.

You can argue that many mobile phones are already GPS-enabled but in my opinion this doesn't necessary make them effective at navigation. For instance try using your blackberry as a navigation device and you’ll find that battery has quickly drained out. The mobile phone world is slowly coming to terms with the needs of navigation on mobiles, such as better ¬battery life and bigger screens. Infact GPS alone doesn't offer the precision needed to navigate pedestrians, and so to be useful needs to be combined with another positioning service such as Wi-Fi. This has been done with the iPhone, for example.

The accuracy and granularity of data used in satellite navigation systems is very critical and has to be improving all the time. The real problem lies in integration where the data needed to provide a coherent information service to a navigation device is held by different organisations in a number of different places. While there are companies that are providing some location-based information such as information about ATMs, speed cameras, train times or tourist sites but there is no company in my knowledge that offers everything.

Combining all the information and hence provided through a single device at a one point of time that information isn't going to be easy. The challenges which lies in this are not solely technical for example there's a data aggregation problem to bring it altogether, including highway changes, updates from local authorities and then there's a physical problem in gathering all that up.
Even if the above issues are solved there is still a major part of the problem which is revenue. How one would make money out of integrated Satnav device? There's a difference between what can be done technically and a viable ¬product that can be sold. How do you turn that into something that fits in a business model?"

Organisations that have valuable data rarely want to give it away for free, licences to reuse companies or government’s mapping data commercially are expensive. Similarly, there is no incentive for the Highways Agency or local authorities, for example, to share information about traffic conditions. Even the government website Transport Direct, which provides free up-to-date transport information, has restrictions on the integration of its content with other services.

So now you may realize that how trying to highlight the potential of the problem. It’s a mammoth task to bring all the above information together into one place as everyone wants their pound of flesh because everyone has developed their own data infrastructure and it's just very difficult to get them to agree.

I certainly hold the opinion that inspite of all these hiccups the demand for an all-in-one travel service almost certainly exists. People simply really want a so called integration or integrated device which can work across different ¬locations i.e. home, work, on the move etc.

It’s evident from the above facts that the emergence of a ¬genuinely integrated solution will depend on a government initiative to force public sector organisations such as Highways Agencies, Transport for London and local authorities to collaborate, or on a private sector organisation taking a ¬commanding lead in terms of developing location technologies.
Google is one such company which is creeping up with a whole series of ¬initiatives that are steadily putting the pieces in place. Best example for this is Google Maps which are now readily available on all mobile platforms and is integrated with traffic data from the Highways Agency. Not only this, the Google Maps application interface (API) allows third parties to build their own applications as well.

Google, no doubt is leading with an example in terms of it’s initiatives towards serving the customers in best possible way. Google certainly knows what the customers want which I believe a mini innovation in these current economic climate.

Location has always been such an absolutely fundamental framework for our lives, and we inevitably must embrace tools that allow us to manage that. I envisage a society in 20 years' time revolutionised by the ability to know all the location based information.