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Wednesday, November 18, 2009

Updates from GSMA Asia Mobile Congress 09 - Day 1

Summary of interesting facts from the GSMA Mobile Asia Congress 09, Via Tomi Ahonen's, Communities Dominate Brands:
  • According to Rob Conway, CEO of the GSM Association, the number of subscribers will grow to 8 Billion (not sure when though).
  • China Unicom, China's second largest mobile operator with 142 million subscribers - bigger than AT&T and Sprint put together.
  • Bharti Telecom of India has over 110 million subscribers
  • According to Manoj Kohli, the CEO of Bharti Telecom, India already 20% of all mobile phone owners have 2 or more subscriptions. He also told us that as India will add 500 million new subscribers by the time frame of 2014-2015. India is currently adding 10 million new mobile subscribers every month. And most revealingly, he said that in India the customers will go from 'no internet' directly to 'mobile internet'.
  • According to Wang Jianzhou the Chairman and CEO of China Mobile, the world's biggest mobile operator with over 500 million subscribers, on the Chinese 3G standard of TD-SCDMA, they already have 3G phones being sold that cost about 1,000 Yuan, or about 130 US dollars. The average China Mobile customer spends 1 minute per day on voice calls, but sends on average 3.6 SMS text messages per day.
  • According to Yamada-san, the President and CEO of Japan's NTT DoCoMo, on NTT DoCoMo's network, today already 42% of their total revenues come from non-voice data services. NTT DoCoMo is so far in its migration of its customer base from 2G to 3G, they will terminate 2G in March of 2011.
  • Yamada-san also told of their new 3G video TV service, they call BeeTV. BeeTV is special in that it is optimized for the small screen, not re-purposed video content from TV and the internet. BeeTV in only six months has achieved 800,000 paying subscribers - who pay 315 Yen per month (about 3 USD).
  • Yamada-San's 20 minute presentation also mentioned that NTT DoCoMo's i-Consierge service (yes, think of it as your personal butler, the phone learns your habits and starts to help you with your life, this is like magic) has 2.3 million paying subscribers one year from launch. Their i-Channel idle screen invention is spreading and they have launched it also with their partner in India, Tata, who offer Cricket game updates via the idle screen using i-Channel.
  • Japan's mobile advertising market in 2008 was worth 900 million dollars.
  • Grameenphone and Huawei won the 'Green Mobile' award for their 'green' network initiatives.

Read the complete blog here.

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