tag:blogger.com,1999:blog-1834236085756782640.post2699081407558220951..comments2024-03-21T14:19:53.378+00:00Comments on The 3G4G Blog: LTE-Broadcast of the operator, by the operator, for the operator!Zahid Ghadialyhttp://www.blogger.com/profile/11618208626682295272noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1834236085756782640.post-24263518835734516842015-03-16T15:55:14.775+00:002015-03-16T15:55:14.775+00:00Hi Zahid,
I tend to agree with your view on the e...Hi Zahid,<br /><br />I tend to agree with your view on the eMBMS business model, or lack thereof.<br /><br />The general tendency of "techies" is to always tout the "academic" merits of a technology with reasoning often boiling down to "efficiency" arguments.<br /><br />Certainly, those arguments are important. However, their overall costs have to be weighed with the benefit. Several things on the business end are often overlooked:<br /><br />1) Will the multicast/broadcast revenue be greater than their existing unicast revenue? The spectrum has to come from somewhere. Certainly, "dynamic switching" addresses the "how", but what about the "why"? If a network operator allocates some of their spectrum to multicast/broadcast, this is less spectrum that allocated to unicast service.<br /><br />2) How difficult would it be to establish the broadcast licensing agreements with content owners? Many talk about "sporting events", but realize that it is nearly impossible to get some of the broadcast licenses required for these sporting events.<br /><br />3) Can a partnership with incumbent broadcasters provide the revenue and avoid the deployment, operations, and maintenance of eMBMS infrastructure? "Service bundles" is generally the vehicle for selling this to a user. Certainly, a network operator would like to see new business and customers brought on by the multicast/broadcast services. Broadcasters currently have or are working on technologies which play nicer in the Internet space, e.g. DVB-H/DVB-T2/ATSC3.0. What they are missing is a "return channel", which the "broadband" network operators can provide to deliver hybrid content. This becomes a "tit-for-tat" relationship as both benefit from the increased customer base.<br /><br />Anyway, it will be pretty clear within the next six months I suspect with Verizon and AT&T engaged in trials. They are business people at heart, and in the end they will "fish or cut-bait" with this technology depending on if there is a viable business model.<br /><br />JoeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-1834236085756782640.post-14382331822661814892014-05-16T16:49:26.884+01:002014-05-16T16:49:26.884+01:00Yes, this is necessary.Yes, this is necessary.Zahid Ghadialyhttps://www.blogger.com/profile/11618208626682295272noreply@blogger.comtag:blogger.com,1999:blog-1834236085756782640.post-34891553619620079602014-05-16T16:35:31.891+01:002014-05-16T16:35:31.891+01:00Should the UE be connected in the 4G network
inord...Should the UE be connected in the 4G network<br />inorder to receive LTE broadcast ???antonyleohttps://www.blogger.com/profile/06180415417591741719noreply@blogger.com