Showing posts with label Mobile TV. Show all posts
Showing posts with label Mobile TV. Show all posts

Wednesday 11 February 2009

Mobile TV: Any Luck?

Mobile TV, once touted as 'the technology' does not yet seem to be having any luck.

Mobile television suffered another setback when the U.S. House of Representatives voted Wednesday to delay the broadcast airwaves' long-planned transition to all-digital services from Feb. 17 to June 12, a move that effectively forces Qualcomm to postpone plans to increase its MediaFLO TV footprint until early summer. Qualcomm previously said it would turn on FLO TV service in more than 40 additional U.S. cities on Feb. 17, an expansion timed to coincide with a federal law mandating that all full-power television stations must terminate analog broadcasting on that date. The transition to digital television frees up the 700 MHz spectrum auctioned last year by the FCC--Qualcomm spent more than $500 million acquiring eight licenses during the auction, and hopes to serve about 200 million potential mobile TV subscribers in more than 100 U.S. markets by the close of 2009. But with the Nielsen Company estimating that 6.5 million American households remain unprepared for the switch to digital TV, and Congress mulling a stimulus package that includes as much as $650 million in financing for coupons to ease the transition, Qualcomm must now sit tight for four additional months.

According to a report from Nielsen Mobile, only 5% of all U.S. cell phone owners subscribe to a mobile TV service. Yet that number is the highest out of of all the other worldwide markets tracked by the company. Only France and Italy came close, each at 4 percent. According to Nielsen, mobile video use isn't more prevalent due to lack of differentiating capabilities, high cost, and lack of compelling content. In fact, we are now even seeing mobile video's plateau - a point where you would normally expect to see adoption slow considerably.

In the U.S., 10.3 million mobile phone subscribers watch video content on their mobile phones each month. These clips from mobile web sites, subscriptions delivered by the carrier, or through mobile "live" TV programming. But the mobile video subscription market has barely grown during the past year. In Q3 2007 it was at 6.4 percent and by Q3 2008 it was only 7.3 percent. And only 26% of subscribers who paid for mobile video services during the third quarter of 2008 used them at least once a month.

The Open Mobile Video Coalition (OMVC), announced that a new mobile DTV service will soon arrive in 22 U.S. cities, covering 35% of U.S. television households. The mobile service aims to provide live, local and national over-the-air digital television to mobile devices.

Included in the service are 63 stations from the 25 major broadcasters that are on board. Those include NBC Television, Gannett Broadcasting, Sinclair Broadcast Group, Fox Television, Belo Corp., Grey Television, Scripps Television, Hearst Argyle Television, ION Media Networks and Lin Television.

This mobile TV service may succeed where others have failed because it bypasses the carriers altogether. Instead, the service uses an ATSC broadcasting system to beam signals directly from the station to the mobile devices themselves. This unburdens the carriers from having to support the data transmissions - they just have to sell the phones.

If France doesn't decide to go down the DVB-H route, there are many who think that could signal the end of the road for the mobile broadcast standard in most European markets
According to one industry commentator, there's a lot riding on the French. Our source, who would rather not be named, thinks that if the French market does not decide to follow the DVB-H standard this year, then that could be the end for the mobile broadcast standard in the region as a whole.


Certainly, the signs have not been good elsewhere - and the industry is dogged by accusations of self-interest. For example, despite operator pressure, Nokia, which sits on 40-50% market share in most European markets, has not moved as fast as the industry had hoped to push DVB-H and DRM technology into its handsets.

According to the head end vendors, and this is a surprisingly widely held view, the issue has been that Nokia has tried to tie the sale of its network infrastructure to the development of its handset range.

"Nokia is saying, give us the head end, and we will give you the handsets," one competing vendor told us.

The China Digital Television Terrestrial Broadcasting (DTTB) System Standard, also known as GB20600-2006, became the mandatory national DTTB standard in August 2007.

GB20600-2006 was designed to deliver a consistent, high-quality digital TV viewing experience no matter where consumers are sitting: in their living room watching television or on a high-speed train watching shows on their cell phones. The technology can broadcast audio and video at transmission rates of greater than 24 Mbps to consumer devices. Because the mobile reception capability is inherently built into the standard, these consumer devices now have a mobile TV feature that works not only when stationary, but even while traveling at speeds greater than 200 km per hour.

The China television market is in the midst of a broadcast revolution because of this new free-to-air terrestrial DTV standard. GB20600-2006 is spurring station owners to broadcast HDTV signals to TVs and set-top boxes, creating a market opportunity that is larger than any other in the world. With 380 million television households, China is home to more televisions than any other country in the world. And nearly 70 percent of those households receive their programming via roof-top antenna.

At the same time, the GB20600-2006 standard is creating a significant new market for mobile TV services. There are more than 600 million cell phone subscribers in China and nearly seven million new mobile phones are purchased each month. Now that the free-to-air HDTV broadcast signal has become a reality, manufacturers of cell phones and other handheld mobile devices are rushing to incorporate mobile TV reception into their products.

Technical details are available here.

China also has its mobile specific TV standard called the CMMB (China Multimedia Mobile Broadcasting). Leading mobile TV chip-maker Siano Mobile Silicon's CMMB receiver chip, the SMS1180, has been selected to power CMMB mobile TV for leading Chinese phone-makers ZTE, Tianyu, CEC Telecom and MP3/4 giant AIGO.

The number of mobile TV subscribers in Korea grew by almost 60% in 2008 following aggressive marketing campaigns and the Beijing Olympics, reports the Yonhap News Agency.

The number of DMB users totalled 17.25 million at the end of 2008, up 59.9% from a year earlier, according to the Terrestrial-DMB Special Committee. South Korea started the world’s first DMB service in 2005, operated through terrestrial and satellite broadcasts.

According to the committee, which represents six service carriers, 15.4 million terrestrial DMB devices, including mobile phones, were sold as of the end of 2008, up 70% from the previous year. The number of subscribers to the satellite platforms (S-DMB) rose 45% annually to 1.85 million last year.

Telegent Systems announced that it has shipped more than 20 million mobile TV receivers since it launched the products in 2007.

The TV receivers have been rapidly adopted by consumers who want to watch the same TV on their mobiles that they enjoy on their home TVs.

Telegent’s receivers use the existing broadcast infrastructure, and allow consumers to watch local programming.

Telegent’s latest success is a deal with Telefónica Móviles Perú, to bring mobile TV to Telefónica’s ZTE i766 handset.

In order to continue its rapid growth, Telegent is expanding into the PC TV market in 2009 and adopting the digital standard DVB-T.

Thursday 8 January 2009

Mobile TV Wassup?

EU Telecoms Commissioner Viviane Reding hasn't given up pushing Mobile TV on anyone who'll listen, and has just published a set of guidelines in the hope that gentle persuasion will work where attempted legislation failed.

The EU still apparently believes that Mobile TV is going to be worth €7.8bn by 2013 as everyone leaps to watch TV on their mobile phones, citing the 5,000 punters signed up on Austria as a clear indication of things to come if only everyone in Europe would agree to abide by the newly-published recommendations.

Unfortunately only Austria, Finland, France and Germany have shown any interest in Mobile TV - and it's hard to imagine many regulators agreeing to the recommendations which include awarding technology-specific licences, penalising operators who fail to build enough coverage, and mandating cross-border service compatibility.

The recommendations (pdf) make some play of the fact that DVB-H has been endorsed by the EU as a mobile television standard, without mentioning the fact that the EU already recognises competing-technology MBMS as part of the GSM standard, and that most regulators want more technology-neutral spectrum licensing. In the UK Qualcomm owns a huge chunk of spectrum, and has no qualms about deploying another DVB-H competitor, MediaFLO, if the market wants it.

Viviane Reding, EU Telecoms and Media Commissioner:

“Successful commercial launches of Mobile TV in Austria, Italy, Finland and the Netherlands have proved that efficient authorisation procedures are a key factor for the fast take-up of Mobile TV. In Austria, 5,000 citizens were using Mobile TV within the first weeks of its launch. With predicted growth in sales during the Christmas period, many more Europeans should have the opportunity to watch TV on the go. This is why we want to give Member States guidance on how to allow industry to get these innovative services on track as quickly and smoothly as possible. We stand for a collaborative approach between all actors involved including broadcasters, mobile operators and platforms operators, and we oppose heavy regulation or burdensome authorisation procedures for the introduction of Mobile TV in Europe.”

Meanwhile, Nokia unveiled its own mobile television channel in an attempt to showcase its latest multimedia device and persuade users to finally embrace watching programmes on the move.

The Finnish handset manufacturer, which supplies four out of every 10 phones sold, has created a series of 96-second programmes.

Six new programmes – on motoring, fashion, gadgets, comedy, culture and homes – will launch on October 1 and are designed to show off the multimedia capabilities of Nokia's new N96 handset.

Nokia announced a tie-up with the BBC that would allow N96 users to access its popular iPlayer 7-day catchup service. Previously, Apple's iPhone was the only mobile compatible with iPlayer. Ainslie said the initiative was not intended to signal a major move into commissioning.

One would assume that this channel would also be available on the old Nokia N77.

The 16 French broadcasters that were awarded a mobile TV licence have entered into talks with Orange and other mobile operators about the service’s business plan. So far, the introduction of what the French call TMP (Television Mobile Personnelle), is not moving forward according to the original plan.

The broadcasters are concerned about the business plan and expect the mobile operators to pay a fee per subscribers to them. Earlier this month at a meeting with the media authority CSA they reiterated their confidence in the future of the mobile TV and the DVB-H standard.

Three mobile TV licenses for the territory will be put up for auction in mid 2009, according to Hong Kong's Commerce & Economic Development Bureau.

The licenses, valid for 15 years, will allow operators to broadcast up to 20 channels via the European Union-endorsed DVB-H standard, and 6 channels through the Korean T-DMB standard.

License holders are required to start broadcasting within 18 months from the conclusion of the auction, with mobile TV services expected to begin by 2010, according to the Bureau.

"Mobile TV exemplifies the technological advancement and media convergence," said Duncan Pescod, permanent secretary for Commerce and Economic Development. "The market world wide has called for timely response from governments and regulators to facilitate the launch and growth of this innovative service."

Wednesday 7 January 2009

2008 Mobile TV Roundup

2008 has been a bad year for Mobile TV. All the hype and expectations from 2007 died down early this year. From that point it has been a downward spiral for the Mobile TV market. Mobile Europe has a good summary on Mobile TV in 2008. Interesting highlights as follows:
  • The most high profile event of the year was probably a bad news story: the demise of MFD [Mobiles Fernsehen Deutschland]'s DMB-based service in Germany, finally withdrawn after struggling for the best part of two years to increase viewer figures, and as MFD shifted its strategy towards DVB-H.
  • The one big success has been the continued growth of 3 Italia's DVB-H service, cunningly launched on the back of the 2006 football World Cup (won by Italy), which now has more than 850,000 subscribers and has added a free to air bouquet to its pay TV offering
  • Yann Courqueux, director of broadcast development, IPTV and mobile TV at Thomson, is optimistic about the potential of the Russian market, where three operators are set to launch services in 2009
  • On the technology side, supporters of DVB-H and DVB-SH feel 2008 was the year when their standard established a clear lead over its rivals.
  • The consumers have noticed during 2008 has been the appearance of a new generation of handsets and mobile devices, including the Nokia N96 and the BlackBerry Storm.
  • Another service that some believe will be crucial to the prospects of mobile TV in the longer term is DVR capability, but there were no significant steps forward in this area in Europe during 2008.
  • It will be at least two more years before we begin to see mass adoption of mobile TV across Europe
Complete article here.

Saturday 15 November 2008

Mobile TV getting attention again

Nokia N96 with Mobile TV capability (DVB-H) has recently been launched in UK but there is no one broadcasting any Mobile TV. Maybe the operators are hoping that once there are enough handsets with this capability, Mobile TV can be launched and hopefully people will view it.

Last month, Juniper Research released a report likely to strike fear in the hearts of operators betting on consumers' willingness to pay for mobile TV content. In "Opportunities for Streamed & Broadcast Services, 2008-2013," Juniper projects that by 2013 some 330 million people worldwide will have handsets that can receive analog and digital broadcast TV signals — but less than 14 percent of them will sign up for pay mobile TV services.

"The development of terrestrial TV-capable receivers with comparatively low power consumption, and the availability of these receivers in mass market handsets, throws into question the business case for the deployment of a dedicated network in many markets," said report author Dr. Windsor Holden.

In Germany, Mobile 3.0's DVB-H trial flopped when operators started promoting their own TV-capable phones designed to receive DVB-T signals for free — undermining Mobile 3.0’s pay TV business model.

Last July, Toshiba shut down its Japanese satellite mobile TV subsidiary, Mobile Broadcasting, because the subscriber base wasn't big enough to support the business. But it wasn't because the Japanese aren't watching mobile TV. In fact, shipments of handsets able to receive Japan's free 1-seg mobile TV service continue to soar according to the Japan Electronics Information Technology Association — 10 million in the first half of 2008, bringing the total of 1-seg units shipped to 30 million.

Of course, the situation is markedly different in the United States where carriers have a lock on the handsets available to subscribers. And so far, that has effectively stifled competition from devices that can receive free-to-air TV. But with more free-to-air devices hitting the market, it's reasonable to question whether that trend will continue indefinitely.

In another announcement last month, IHT reported that France presented plans to set aside about a fifth of the country's prime television broadcasting spectrum for mobile Internet and television services by the end of 2009, in what supporters described as a major step toward creating a harmonized mobile broadband network in Europe.

France is the first major European country to reserve part of its most valuable broadcasting spectrum, the so-called UHF band, for mobile broadband and video services. Finland and Sweden have also said they plan to reserve the band for mobile services.

If a Europewide broadband network were to come to fruition, its greater scale would probably push down the cost of Internet services to consumers, especially in rural areas not reached by fast, fixed-line networks. It could also enable large mobile operators to sell services, like mobile TV or mobile broadband, across national borders, further increasing competition and lowering consumer prices.

The move was hailed by mobile operators and by the European Union's telecommunications commissioner, Viviane Reding, who is proposing that her office be given a greater role in influencing how EU countries redistribute the frequency.

The French plan, disclosed by Eric Besson, a French state secretary responsible for evaluation of public policies, commits France to reserving 72 megahertz of prime spectrum that is currently being used exclusively by television broadcasters - the 790 MHz to 862 MHz band - for mobile broadband services by the end of next year.

Besson said the country's broadcasters would be able to use the remaining portion of the UHF spectrum - 470 MHz to 790 MHz. He said that would still be enough to support 11 terrestrial broadcasters plus two new mobile TV broadcasters, owned either by mobile operators or TV broadcasters.

Sami said the French plan would most likely influence other European nations to make a similar redistribution. Britain, he said, is also leaning toward devoting a portion of that spectrum, from 806 MHz to 862 MHz, for mobile services.

In Germany, DVB-H licensee Mobile 3.0 handed back its licence to local regulators. The return of the licence was ordered by the authority for private broadcasters - Zulassungs- und Aufsichtskommission für den privaten Rundfunk (ZAK) - because Mobile 3.0 did not meet the conditions of the licence. It is not sure when a new licence will be issued. Meanwhile DVB-T carries on its success with LG planning to launch another handset model before Christmas.

In Switzerland, Take-up of the mobile TV service from Swisscom is not meeting expectations, according to Swisscom Broadcast chief Jean-Paul de Weck, speaking during the Biel Bienne Communication Days (Comdays). The main reason for the slow acceptance is the lack of choice of DVB-H capable handsets. Up until the end of September, the Nokia N77 was the only handset available to receive the service, though now there are four different models. Swisscom currently has about 5,000 mobile TV users, though it expects to gain more subscribers with the wider choice of handsets.

Qualcomm is now to give some more attention to its mobile TV standard of MediaFLO. This is because they no longer have to worry about UMB (see this). Outlining future strategies, Qualcomm indicated it's focusing more on its MediaFLO mobile broadcast TV and its Firethorn mobile banking technologies to carry it in the near term while it develops its Long Term Evolution (LTE) wireless infrastructure and its Snapdragon platform for future inroads in wireless mobile. MediaFLO is operated in 62 markets, but it's expected to get a boost in February when the big switchover to digital TV takes place. Qualcomm purchased $555 million worth of spectrum in the FCC's 700-MHz auction earlier this year, and the purchase will be used to spread MediaFLO. The new spectrum will enable the company to address 108 markets by the end of 2009, according to media reports.

Finaly for some good news:

A large U.S. television broadcaster has announced good results from recent trials in Chicago and Denver of mobile TV using a draft standard from the Advanced Television Systems Committee (ATSC). Ion Media Networks, Inc. said it found it relatively easy to set up two mobile channels in each city and reception was better than expected. The Open Mobile Video Coalition (OMVC), an alliance of local and national TV broadcasters, hopes to see members roll out commercial mobile TV services late next year. To date mobile TV services using other technologies have failed to deliver and grow a market among cellphone, notebook and car video users.

Ion Media's stations WCPX and KPXC have been multicasting two standard definition mobile channels since August. LG Electronics and Harris Corp., whose technology was selected for the ATSC standard, provided prototype mobile TV receivers and transmission equipment for the tests.

We're seeing fantastic reception out to as far as 40 miles from transmitters, and beyond that we have good transmission outdoors but it's not consistent indoors," reported Jenkins.


Reception was also good in cars at freeway speeds and indoors within 40 miles of transmitters. "We went into parking garages where there were three or four levels of concrete above us, and reception was perfect--that was one of the big technical lessons," said Jenkins.

Spectrum availability was not a problem in the trial. One station in the trial supports an existing high definition terrestrial broadcast, another supports multiple existing standard def channels.

Monday 11 August 2008

Mobile Tv going in Hibernation!

Earlier this month, there was this report which mentioned that 'Mobile 3.0' (a consortium in Germany) decided to end plans to launch a DVB-H (handheld) network. The failure was blamed to some extent on the wireless service providers who were not abole to get their act together to establish a paid DVB-H infrastructure.

The following is an extract from the article:

Burda and Holtzbrink, both publishing houses, and South African media company Naspers have thrown in the towel and won't launch a DVB-H network in Europe, the reports said.

Their effort wasn't helped when service providers said they plan to introduce mobile TV devices that use the free DVB-T technology. Noting that subscribers aren't likely to favor the idea of paying for TV on top of their often hefty wireless charges, service provider Vodafone has said it favors a mobile TV strategy whereby consumers pay for add-on video services that are offered in conjunction with free mobile TV. Mobile 3.0 had planned to charge monthly fees of as much as $10 to $15.

The Mobile 3.0 group had begun testing a service with nine TV channels and three radio stations.

The German situation isn't likely to influence the delivery of mobile TV in the United States, which is still in its embryonic stage. To date, no major third-party providers of mobile TV have emrged in the United States.

According to a report in Mobile burn the same day as the above news:

Toshiba announced that it was shutting down Mobile Broadcasting Corp. at the end of March 2009, stating that the company has not gained enough subscribers due in large part to the popularity of the free TV broadcasting that many of Japan's phones are now capable of receiving (and even recording).

The situation is different on many levels in the U.S. The nation's two largest carriers, AT&T and Verizon Wireless, both use Qualcomm's MediaFLO (definition) mobile TV standard on their TV compatible cell phones. While different technically, MediaFLO and DVB-H work on the same basic premiss of broadcasting a separate, mobile optimized digital TV signal over the air that compatible devices can receive. Since AT&T and Verizon more or less control the handset models that are available to its customers, much as is the case with German carriers, the two have been able to steer subscribers into using the MediaFLO system while avoiding competition from devices that could otherwise pick up free broadcast TV signals. Similarly, Sprint offers a streaming TV service on most of its handsets. T-Mobile currently offers no integrated TV support to its customers.

Then we had the bad news about Mobile Tv in Korea:

Some new numbers on mobile TV's non-pickup in Korea...more specifically, the TV broadcasting using digital multimedia broadcasting (DMB) format. The story says DMB, which includes the free terrestrial and premium satellite DMB-- has an audience of some 13.7 million, according to latest data. That's up from nine million in December last year. The number of DMB-enabled receivers sold here reached 13.69 million in June.

-- Mobile phones accounted for 48.4 percent of all DMB subscribers.-- Car navigation systems and other DMB-enabled terminals used in vehicles accounted for 37.8 percent of DMB receivers, followed by portable media players at 9.4 percent and USB devices at 3.8 percent.?Laptop computers were the least popular DMB device, accounting for just 0.9 percent of all receivers.

Bu the overall viewership numbers remain minuscule: TNS Media, a local research firm, overall viewer rating for the day was just 1.172 percent, peaking at 3.585 percent during the commuting hours of 6 to 7 p.m. in the survey. And, even more surprising: male viewers in their 50s proved the largest audience for mobile TV rather than the convention wisdow that tech-savvy youngsters would be watching TV on the go. Viewership was also relatively high among men in their 40s and 30s, but minuscule among women and younger customers.

We have completely stopped hearing anything new on MBMS. There is no news on Mobile TV trials. I think that Mobile Tv is going in Hibernation and will be for some time, until some killer charging models are in place for these kinds of services.

Wednesday 16 July 2008

Free TD-SCDMA phones with Mobile TV


China Mobile, the nation's largest mobile carrier, is to purchase around 40,000 TD-SCDMA mobile television phones tailored for China Mobile Multimedia Broadcasting (CMMB), Chinese telecoms equipment provider ZTE Corporation disclosed on July 8.

A handful of telecoms terminal providers including ZTE and Qualcomm Incorporated are preparing for the purchase. These mobile phones are scheduled to be offered to friendly users during the 2008 Beijing Olympic Games in August. Their wider usage is expected to come after the Olympics.
The Chinese telecoms authority has approved the market access of CMMB mobile television phones in the country. In fact, China Mobile is busying itself in furthering the mobile television phone technology - TD-Multimedia Broadcast Multicast Service (MBMS), and it plans to widely promote TD-MBMS mobile television phones after CMMB ones.

The State Administration of Radio Film and Television of China (SARFT) is designed to start commercial CMMB service in 37 capital cities across the country before the Olympics. So far, close to 30 cities have finished building the networks.


See Also:

Saturday 5 July 2008

Mobile TV! Still no joy

Mobile TV is floundering in one of its bastion (Korea ... other one being Japan). The following is from a report in telecoms.com:

With mobile TV services in the flagship market of South Korea floundering and with few signs that operators anywhere else have found a successful formula for launching such services, most operator and vendor delegates at the recent CommunicAsia Summit in Singapore struggled to find enthusiasm for the fledgling industry.

Some operators and vendors say that mobile TV should be subscription-based, to offer a reliable revenue stream; others say an ad-supported model is the most viable option; and still others argue that a combined pay/advertising approach is the way forward.

Figures from South Korea seem to suggest that both pay-based and ad-supported models have critical weaknesses, which would also apply in other markets in the region. A lot more experimentation and creativity from operators might be required to find the right model.
Those promoting the idea of a pay-based service say that only by charging for content can a business model work. They say operators must team up with content firms to acquire premium content - most particularly sports - that people will be willing to pay a monthly fee to view or even pay for on a per-view basis.


But this line of thinking seems flawed, given that there is a limited amount of blue-chip content for which people will be prepared to pay, most notably live sports events - such as English Premier League soccer games - or highlights of them.

The problem is, of course, that content-rights holders have become adept at exacting a premium price for key sports rights, meaning that mobile TV operators would have to recoup their heavy capital investment by charging high subscription fees.

This is a problem, since the high churn rate experienced by TU Media in South Korea seems to suggest that mobile TV subscribers are extremely price-sensitive.

TU Media subscribers pay just KRW13,000 ($12.60) a month for the service but have been leaving in droves after their initial one-year contracts finish, forcing the firm to offer significantly reduced subscription rates to keep subscribers from deserting the service.

TU Media's experience suggests that mobile TV subscribers will be willing to pay only so much for services and that although blue-chip sports content has a crucial role to play, operators must find a way to acquire the content without paying excessive prices.

On the advertising side of the debate, many delegates at CommunicAsia argued that an ad-based strategy would work best for mobile TV platforms but that operators would have to be extremely creative in their approach.

There is no magic bullet that will provide a successful business model, but there seems to be a reasonable possibility that an attractive model can be built if operators can match the largely young and technology-friendly subscribers viewing mobile TV on their handsets with advertisers desperate to reach such a market.

Intriguingly, conference delegates also discussed the possibility that broadcast-type mobile TV services might never fully take off in the region and that Multimedia Broadcast Multicast Service (MBMS) video streaming over high-speed HSPA and future LTE networks would dominate the market.

The debate has strong proponents on both sides. Many vendors back an MBMS approach, saying that experience shows that broadcast-style services are not what users are demanding and that the more-narrowly targeted VOD-style content being offered on HSPA networks is already proving hugely popular.

The pro-MBMS argument also runs that with HSPA/LTE networks already in place and offering voice, data and video services, why go to the expense of deploying a terrestrial or satellite-based mobile TV network, especially with the expense involved in creating high-quality in-building reception?

Although this is a persuasive argument, it has shortfalls, most notably the fact that even LTE networks will still be point-to-point networks and will be unequipped to operate as point-to-multipoint services, which a full broadcast mobile TV service would require.
The broadcast-mobile-TV lobby argues strongly that the core strengths of broadcast-based networks cannot be replicated by even high-speed mobile networks, which would not be able to support the huge demand that's sure to arise for broadcasts of live sports and important news events.


In reality, the MBMS-vs.-broadcast-mobile-TV debate is spurious, given that both technologies are going to be on the market, and it will be users who determine which is the more successful.
At this early stage, it looks likely that subscribers and operators will use high-speed, quality video streaming for VOD-based "snacking" on content and that full broadcast mobile TV will be used for some live events, for which only a broadcast-style service can supply the quality of service required.


Korean Insight has an interesting section on Mobile TV (but no blogs on this topic for some time). A blog on this topic last year says a lot:

As TU Media started operations in mid 2005 it tried to acquire simultaneous re-transmission rights from broadcasters. This means that S-DMB viewers would be able to watch popular dramas and shows simultaneously with fixed TV. These contents are considered the most popular on both fixed and mobile TV. However, previously have broadcasters been reluctant to share these contents because they wanted to use it for their own T-DMB service. This is why S-DMB had to focus on other contents like sports and news. But the lack of “killer” contents from fixed TV hindered S-DMB development (as shown in the graphic above). Until today it had been able to acquire approximately 1.26 million subscribers. But according to TU Media they need approximately 2.5 million subscribers to be profitable.

But also T-DMB is struggling to build a profitable business. Despite more than seven million T-DMB devices in Korea the advertising revenues are marginal. Which partially is the result of very restrictive legislation on advertising but also broadcasters have failed to develop an attractive mobile advertising value proposition to make this channel more attractive for advertisers.

Consumers have embraced this new medium and it is very likely that broadcasters will take mobile TV more serious and endeavor to make mobile TV advertising more attractive for broadcasters. Until 2012 more than 20 million T-DMB devices are expected, so mobile TV has a future in Korea.

Sunday 18 May 2008

Qualcomm to back MediaFLO at the expense of MBMS

Just couple of days back I was complaining about everyone abandoning MBMS but now I can see why Qualcomm is suddenly uninterested in MBMS:

U.S. mobile technology company Qualcomm Inc. (QCOM) said Friday that it acquired an L-band radio spectrum licence for GBP8.3 million that will enable it to bring new mobile TV and wireless services to the U.K.

Qualcomm U.K. Spectrum Ltd bought the licence to use 40 Megahertz of the 1452 MHz to 1492 MHz band in an auction by communications regulator Ofcom.

The licence is suitable for offering mobile television, wireless broadband and satellite radio, Ofcom said.

The L-Band spectrum license acquired by Qualcomm covers the entire United Kingdom and is technology neutral, thereby enabling Qualcomm to use the spectrum for innovative technologies, depending on its assessment of market needs in the United Kingdom.

The L-band, on which any technology or service can be used, will contend with two main rivals, DVB-H, backed by Nokia, the handset maker, and by Viviane Reding, the European Telecoms Commissioner, who wants to make it the European standard, and TDTV, which is being tested by Orange and T-Mobile in the UK. All three technologies would require special handsets able to pick up a broadcast signal.

Mobile companies including Vodafone and 3 already offer mobile television in Britain, but take-up has been poor.

Qualcomm said that it does not intend to run a mobile TV broadcasting network as an operator, as it has done in the United States, but is looking for partners to launch its mobile television technology, MediaFLO.

Andrew Gilbert, head of Qualcomm's European operations, said: “We will not attempt to become an operator, but if service providers want to partner with us ... we are open to talking to folk.” Mr Gilbert added that Qualcomm would use the spectrum to bring a variety of wireless technologies to the UK market but that it had no timetable for launches in mind.

With industry heavyweights supporting DVB-H and TDTV, analysts see this as Qualcomm's last chance to bring MediaFLO to the UK and European markets. Will Harris, of Enders Analysis, said: “One potential outcome from this is that two competing mobile TV services could be launched. While it is too early to say which technology will win at this stage, those that fail to get support from the mobile operators will lose.”

O2, the mobile network provider, was initially interested in the L-band auction, but pulled out without bidding. Failed bidders include WorldSpace, the satellite radio group, and The Joint Radio Company, which runs spectrum for the UK energy industry.

The next competition, to run later this year, is even more significant. It has a price tag that could run into the tens of millions because it is for a frequency that supports WiMax, a high-speed network technology similar to a common WiFi home wireless system, but with a more robust signal and a range of a kilometre or more.

Although WiMax is not new it has had little success so far. But interest is hotting up. In the US last week, Sprint Nextel announced a $14.5bn (£7.4bn) joint venture with Clearwire to build a network servicing as many as 140 million people by the end of 2010. And Google is pumping another $500m into the scheme.

At the moment, the UK market is small. Freedom4 and UK Broadband, a subsidiary of PCCW, are the only providers with a national licence, and only limited services are available. But developments on the other side of the Atlantic are fuelling interest, and some big players are lining up for the relevant spectrum auction. Ian Livingston, who takes over aschief executive at BT in two weeks' time, has said thecompany is interested, and Vodafone has trials running in Malta.

Freedom4 is also already in talks with potential investors about the £100m infrastructure funding it estimates it will need from 2009-11. "We are talkingto our partners and the banks," Mike Read, chief executive of Freedom4, said. "Following the deals in the US, there is moreinterest in what we are doing over here."

Ian Keene, a senior analyst at Gartner, said: "There is abusiness case for WiMax in the UK, but most likely it will becity-centric and focused on business, rather than nationalcoverage competing with mobile networks."

The biggest auction of all will be next year's bidding for the "digital dividend" – the wide bands of frequency freed up when the analogue television signal is switched off in 2012. The debate about who should get what is already well under way. Broadcasters claim a substantial portion for high-definition TV, mobile operators want it for next-generation cellular services such as video, and internet service providers say it iscrucial for the broadbandinfrastructure.

Thursday 15 May 2008

MBMS - R.I.P.

Even though slow progress on MBMS (Multimedia Broadcast Multicast Service) has been going on for some time, just found out through sources that the two biggest promoters of this technology have put it on backburner. The reason they cite is the lack of interest from operators. They do not have a burning need for Mobile TV technologies as they are still able to cope with the demand by streaming point to point connections.

Somebody told me on condition of anonymity that the big operators in UK are at a breaking point but the things are still surviving because in the peak hours (9am to 5pm) there is not much demand for Mobile TV and the voice occupies the complete bandwidth. Whereas after 7pm and before 7am there is an even distribution of data and voice services. In the buffer zone (7am to 9am and 5pm to 7pm) data is being given low priority and many data calls dont work. This would cause decent revenue loss except that most of the people on data plans have a flat rate package so it does not bother the operators.

This is despite the announcement last month about Huawei and Qualcomm successfully completing their IOT with Telecom Italia. Orange and T-Mobile has been trialling MBMS based on TDtv technology but lets accept the fact that it is TDD-MBMS rather than the FDD-MBMS which other manufacturers like Qualcomm, Nokia and Ericsson are (were) actively working on.

I read this blog some days back and it emphasised what I have been saying for years now that there will always be multiple technologies floating around. MBMS could be a starting point for Mobile TV but as the demand grows it will have to be supplimented by other specialised technologies like DVB-H, DMB-T, MediaFLO, etc, etc.
For the time being, rest in peace MBMS.

Tuesday 13 May 2008

Mobile TV Technologies comparison


Saw this new book on Mobile TV "Handbook of Mobile Broadcasting".

Mobile TV has been discussed for long time now but its surprising to see that none of the actual broadcast technologies is being actively used. There are small pockets here and there but no proper deployment. Here is UK, Mobile TV is actually TV on demand which is streamed onto our mobiles. Is it much different in other places? I did write a blog earlier titled '2008 may finally be the year of Mobile TV'.

The book mentioned above gave an interesting comparison of the 4 main technologies which is shown above. I would have liked it to expand it slightly by including DVB-SH and S-DMB.

Finally, heard that ALU trying to do some work on DVB-SH. See this.

Monday 14 April 2008

Qualcomm shows off MediaFLO Mobile TV


Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies and data solutions, today unveiled the first-ever MediaFLO™ technology demonstration broadcast over the air to an in-vehicle entertainment system. The innovative mobile TV demonstration shows the flexibility of the MediaFLO platform as well as the exciting and unique delivery methods it can enable in a wide variety of scenarios.

The in-vehicle demonstration features a sport-utility vehicle outfitted with two rear headrest television screens with VGA resolution. The MediaFLO receiver, integrated in the rear center console, will receive live streaming television broadcasts on the MediaFLO platform at QVGA resolution. The center console controllerallows users to launch the electronic channel guide, change channels and access optional features of the MediaFLO System.

The MediaFLO in-vehicle demonstration can be seen at the MediaFLO booth (Central Hall, #C2946) at the National Associated of Broadcasters (NAB) show, April 14 - 17 in Las Vegas, Nevada.


MediaFLO enables a rich mobile multimedia experience comprising high-quality video, audio, data and interactiveservices. Since the MediaFLO platform employs a dedicated mobile broadcast network, it does not require direct line-of-sight, unlike satellite-based TV transmissions, and video quality and signal strength won’t be compromised in crowded metropolitan areas. Furthermore, the platform has been designed for superior mobile reception and can operate efficiently under normal driving conditions on roads and freeways.

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting™ media, IP datacasting and interactive services. FLO™ is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at www.mediaflo.com.

See Also:

Saturday 22 March 2008

And the winner is . . . DVB-H


Brussels has now officially endorsed DVB-H as the mobile TV technology of choice in Europe. This means that member states are now required to "encourage" use of the technology, though the commission has no advice as to how to encourage punters to tune in.

In the UK both T-Mobile and Orange are about to launch trials using the competing MBMS (Multimedia Broadcast Multicast Service) technology, which utilises existing 3G networks and spectrum. The technology for that trial is being provided by NextWave Wireless, and CMO Jon Hambidge is dismissive of EU attempts to mandate a mobile TV technology "when [the network operators] spent billions of dollars on their licences MBMS [was] part of that business case".

Note that in an earlier blog I had mentioned that Mobile TV and MBMS will co-exist. See here.

Viviane Reding, EU telecoms commissioner, has made it clear that if companies don't migrate to DVB-H she'll use regulatory measures to create an EU-wide standard.

Background Material:

The DVB-H standard is a recent extension of the DVB-T standard. It is intended to allow reception of television programs with portable and mobile terminals of relatively small size (the H of DVB-H means “handheld,” which indicates the primary type of devices targeted).

In most cases, the terminal will be a mobile phone. In fact, one of the main goals of DVB-H is to avoid the limitation inherent to UMTS of the number of terminals which can receive the same broadcast television program at one time. The main extensions of DVB-H compared to DVB-T are as follows (their use is signaled by specific TPS bits):

• addition of a 4 k COFDM mode, better suited to the implementation of SFN networks of medium cell size and allowing a reduction of the power consumption of the terminal compared to the 8 k mode;
• addition of a longer time interleaving (double for the 4 k mode and quadruple for the 2 k mode), which improves the behavior in case of signal fading and resistance to impulsive noise;
transmission of a given service in periodic bursts by a process known as “time slicing” which permits a subscriber to activate the receiver only during a fraction of the time (5 to 10%) in order to reduce the power consumption, thus increasing the battery operating time;
• the ability to increase robustness by means of an optional additional link layer error correction (MPE-FEC) to improve the reception with an integrated antenna of necessarily very limited performances.

In order to allow the best use of these extensions, TV programs or other broadcast services are transmitted to mobile terminals as elementary streams (ES) formatted as IP (Internet Protocol) datagrams. The use of the IP protocol is, however, different from the one in TV by ADSL using DVB-IP: in DVB-H, the IP datagrams are encapsulated according to the so-called multiprotocol encapsulation (MPE) and then inserted in an MPEG-2 transport stream for transmission (in DVB-IP, it’s the transport stream which is IP encapsulated). This operation consists of encapsultaing the IP datagrams in DSM-CC sections by adding a header and a CRC termination. These sections are then segmented into MPEG-2 transport packets.

In order to realize the desired time-slicing, sections are not transmitted immediately, but are accumulated in order to form records of a maximum size of 191 kb, which will correspond to the duration of the time slice allocated to a service. These records can be represented as a table of 191 colums by a maximum of 1024 rows on which an optional additional error correction called “MPE-FEC” can be applied. This MPE-FEC consists of a Reed–Solomon coding RS (255,191) applied to words of 191 bytes made of the lines of this table. This will produce a second table made of an RS word of 64 bytes for each line of the original table. The result will be a new table of 255 colums by a maximum of 1024 lines which will be read column by column for transmission.

The DVB-H standard can be used in the UHF TV band with usual DVB-T channel widths (6, 7, or 8 MHz, depending on the region) or in other frequency bands (e.g., L-band in the United States around 1.67GHz with other channel widths, 5MHz in this case).

One of the problems with the use of the UHF band for TV reception in a GSM phone is the proximity of the high part of the UHF band (up to 862 MHz) to the GSM 900 transmit band of the terminal (880 to 915 MHz). Taking into account the current filtering capabilities, this prevents in practice the possibility of using the high UHF channels (>750 MHz) in a TV receiver integrated into an operating GSM phone.

The DVB-H standard can in principle use all the combinations of modulation parameters allowed by the standard (QPSK to 64-QAM, etc.) but, given the required robustness of this application, in practice only QPSK and 16-QAM with FEC of 1/2 or 2/3 are realistically usable, which permits bit-rates of 5 to 11 Mb/s in an 8MHz channel (without MPE-FEC correction). The video encoding used will be mainly H.264 with a CIF or QCIF resolution and bit-rates in the order of 256 to 384 kb/s.

Various experiments took place in Europe from 2004 onward to test the technical performances of the system in order to define the characteristics of the network, and to find out the user acceptance and expectations in order to establish a viable business model. The reactions of the test sample have been positive or enthusiastic everywhere. The first commercial DVB-H services started in Finland and Italy in mid-2006.
For more information see:


Monday 17 March 2008

MXtv or MAXtv


NextWave MXtv(TM) is a breakthrough mobile multicast and broadcast technology that enables WiMAX operators to deliver a broad range of rich and personalized multimedia services including mobile TV, interactive media services, and digital audio for a more compelling subscriber experience. An innovative broadcast solution, NextWave MXtv does not require any additional spectrum and uses existing radio access network equipment providing operators with an entirely new business model to increase revenues and achieve profitability. With MXtv, WiMAX wireless operators can effectively manage their valuable spectrum resources by dynamically balancing bandwidth allocated to broadcast services with on demand services.

So we now have Mobile TV over WiMAX which i personally think is quite good. Unfortunately the Mobile TV services havent caught up with general public yet but the operators have themself to blame quite a bit for this. The pricing is not friendly and then a lot of times, the content is not very friendly. The online portal designers dont understand how to categorise the content so someone doesnt have to browse for 5 minutes to reach their favourite item.

Anyway, this Mobile TV thing is a really good option along with MBMS, TDtv, DVB-H, T-DMB, MediaFLO, etc., etc.


NextWave Wireless Inc. has signed a strategic deal with Alcatel-Lucent over the WiMAX-based mobile TV platform it announced earlier this week.


The agreement calls for Alcatel-Lucent to integrate NextWave's MXtv technology into its WiMAX portfolio, based on the 802.16e-2005 (Rev-e) standard.



The companies also plan to perform a series of interoperability tests with Alcatel-Lucent's commercial WiMAX infrastructure starting in the second quarter of this year.


In a separate deal, Chinese communications gear supplier Huawei also said this week it would integrate the MXtv technology into its own WiMAX networking kit.



The MXtv technology has also been integrated into NextWave's low-power, Wave 2 compliant NW2000 series WiMAX subscriber device SoC. The device is currently being integrated into a wide range of devices with some device availability planned for second half of 2008.


The technology is based on the TDtv mobile TV platform NextWave (San Diego, Calif.) gained access to through the acquisition last year of UMTS-TDD kit supplier IP Wireless (Chippenham, England).



NextWave says its latest broadcast technology will allow WiMAX operators to deliver rich and personalized multimedia services including mobile TV, interactive media, and digital audio. NextWave said that macro-diversity technology is used to improve the broadcast performance over the WiMAX channel.


The offering promises 30fps QVGA and WQVGA content and up to 45 high quality mobile TV channels in 10MHz with channel switching times below two seconds.



Network operators can also dynamically allocate spectrum based on content availability, time of day requirements, user demand, and the availability of live events such as sports, concerts, interactive reality shows or emergency broadcasts.


"User demand for mobile broadcast services is rapidly expanding and we believe that the exciting new applications offered through this alliance will provide mobile operators a unique ability to deliver the key differentiating feature of 4G networks," said Allen Salmasi, CEO of NextWave Wireless.

Thursday 28 February 2008

2008 may finally be the year of Mobile TV


Mobile TV was one of the topics that held a lot of interest in MWC08. Some of my clients i discussed Mobile TV with wanted to wait for MWC to check which direction the wind is blowing. The news seem to be that most of the handset manufacturers seem to be looking at it now.

According to this report in Forbes magazine:

Many Chinese can already catch analog television signals on some handheld devices. The Chinese government, however, intends to use the Olympics to showcase the next wave of digital mobile TV, based on standards developed in China.

Huaqi, a Beijing manufacturer of handheld devices, is planning to build inexpensive, user-friendly portable media players and navigation devices. Four different models, priced around $300 apiece, will debut in June, says Guo Hongzhi, Huaqi's general manager of resource management. Outfitted with 4.3-inch screens, they will also be able to play music and video and will eventually incorporate global positioning satellite data and wi-fi.

Some of the nuts-and-bolts technology, however, is coming from elsewhere. Alon Ironi runs Siano Mobile Silicon, an Israeli firm that makes the specialty TV receiver chips that receive signals encoded using the unique Chinese standards. Siano's chips can receive both satellite and terrestrial signals--an unusual combination that will eventually make the network more affordable, Ironi predicts. For now, that's hardly a concern: The Chinese government plans to subsidize the mobile digital TV service for the first year to whet Chinese users' enthusiasm for the technology.

The Olympics promise to be a picture-perfect showcase for China's digital mobile TV service. Work on digital TV has been going on for several years. Public trials in 35 cities are slated to begin in April. By the time of the highly anticipated Aug. 8 opening day of the games, China plans to be broadcasting digital mobile television to 65 cities throughout the country.

The magnitude of the Chinese mobile market, the largest in the world, with more than 540 million subscribers, means that the summertime experiment could turn into big business.


This would also be a boon for mobile TV around the world. Despite success in countries like Japan, Korea and Italy, which began broadcasting mobile digital TV as early as 2005, the technology has yet to take off worldwide.

There are many problems at present with adoption of Mobile TV. First is the high prices and poor quality:

There is a fast-growing army of ex-mobile TV users in the U.S. and Europe’s major mobile markets. Disgruntled by the high prices, and dissatisfied by the poor quality and reliability of the service, consumers are turning their back on the service in their droves. So much so, in fact, that the number of ex-mobile TV users now outnumber more than two to one mobile TV users in Germany, Spain, France and Italy.

This is the key finding of a survey conducted by M:Metrics, the results of which are published today. By comparing mobile TV usage patterns in January 2007 with those during November 2007 in the UK, Germany, Spain, France, Italy and the U.S. — more than 34,000 mobile users were surveyed in total — M:Metrics found the size of the mobile TV audience had increased by 36 percent. The bad news for mobile operators, however, is that the number of former mobile TV users had grown by a whopping 68 percent.

The second most popular reason for mobile TV disillusionment among M:Metrics’ survey respondents was poor quality and reliability, cited by an average of around 25 percent of ex-mobile TV users across the countries surveyed (ranging from 22 percent in the U.S. up to 30 percent in the U.S.).

The others are more due to technological limitations which will be overcome with time:

Receiver chips must be energy-efficient to preserve battery life--an important consideration in any mobile device. At the same time, they must be sensitive enough to transform even weak TV signals into clear images and function in sheltered places, like garages, and at moderate speeds, such as on trains or in fast-moving cars.

And then the standards:

Clashing standards have slowed adoption. Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm's MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil. The standards are largely incompatible.

And ofcourse the business models:

That fragmentation extends to business models. There are "free to air" services, which, like basic TV channels, can be picked up by any device with the right chip or receiver--no service provider necessary. Particularly popular in Latin America, the Middle East and parts of Asia, these channels generally offer the same programs a home TV would show for free. Then there's the paid model, predominant in the U.S., in which mobile carriers provide premium TV shows to subscribers for a fee.

According to Ericsson's Mobile TV Research Study:

Mobile TV use is set to surge due to strong consumer demand, with the service ranked as the number one application users want on their phone, according to a consumer behaviour study conducted by Ericsson and the #1 international news broadcaster, CNN.

The results show more than a third (34%) of respondents ranking TV as the most in-demand application and almost half (44%) of the respondents poised to adopt mobile TV in the next two years.

Key findings also revealed that photo and video messaging look to be set for wide-scale adoption as consumer pricing and functionality improves. 57% of respondents use photo technology to send and receive images on a monthly basis, making it the most popular activity. This trend is mirrored by popularity of CNN International's user-generated content service iReport, which launched in 2006. The service garnered 50,000 submissions, including mobile phone footage and images, from 189 countries worldwide in its first twelve months, driving the worldwide trend for 'citizen journalism' and giving audiences a deeper connection to network news.

According to the report, nearly one in four (24%) current mobile TV users watch daily with around half (52%) tuning in on a weekly basis. At 77%, news leads genre viewing patterns, followed by scheduled television at 48%.


And ABI Research's report:

mobile TV services expand over the next five years, ABI Research sees the total number of subscribers growing to 462 million, driven in large part by the expansion of 3G networks, and flat-rate plans for mobile video. The build-out of mobile video delivery networks and an increase in the amount of available content will also contribute to the market’s growth.

ABI Research sees the Asia-Pacific region as the overall leader in the adoption of mobile video services. The number of subscribers to mobile video services in Asia-Pacific will grow from 24 million in 2007 to more than 260 million by 2012. High levels of penetration will occur in both Japan and South Korea, each a leading market in mobile video services, while China and India will both contribute significantly to the overall total due to very large subscriber populations, even though the overall penetration of video services will remain much lower than in more technologically advanced countries.

“South Korea and Japan will continue to lead worldwide, while some countries in Western Europe will also continue to see strong growth,” notes Wolf. “North America will also see some strong uptake as more services become available in 2008 with the launch of AT&T’s MediaFLO service, the continued expansion of Verizon Wireless’ MediaFLO subscriber base, and the growth of on-demand mobile video services.”


Panasonic announced that it has begun shipment of its P905iTV mobile phones to NTT DoCoMo, Inc.

Combining the design concept of Panasonic large-screen flat-panel TV ’VIERA’ and its high-quality picture technologies, the P905iTV is a sliding handset featuring "One-segment" mobile TV. Adopting frame conversion technology from 15 frames to 30 frames per second enables users to enjoy smooth, vivid and high quality "One-Segment" mobile TV together on a 3.5 inch Full Wide VGA large screen.

The handset employs Panasonic’s original high-resolution technologies, "Mobile PEAKS PROCESSORTM" and "Mobile Double Contrast AI" that achieves a high contrast ratio of 4000:1, enabling users to enjoy vivid and high resolution "One-Segment" mobile TV and motion pictures.
Using "LCD Artificial Intelligence" which adjusts the brightness of a display automatically and advanced system LSI based on "UniPhier" for mobile phone, the P905iTV leverages eye-friendly pictures and electric power saving, letting users enjoy long-time ’One-Segment’ mobile TV viewing and music playing.

Wednesday 13 February 2008

Do I hear TDtv again?



BARCELONA, Spain, Feb 12, 2008 (BUSINESS WIRE) -- NextWave Wireless Inc. (formerly IP Wireless) a global provider of mobile multimedia and broadband technologies, today paved the way for handset manufacturers to easily participate in the global market for TDtv by announcing a TDtv Device Integration Pack. Designed to meet the strict cost, size, and power consumption requirements established by some of Europe's largest mobile operators, NextWave's TDtv Device Integration Pack includes a low-power TDtv System in Package (SiP), a complete MBMS software stack, and MediaFusion multimedia client software from PacketVideo Corporation (PV). NextWave's turnkey solution will enable device vendors to deliver TDtv handsets to market in 2008 in support of the TDtv initiative announced today by NextWave, Orange and T-Mobile UK.

"Our TDtv device integration module provides a simple and inexpensive way for device manufacturers to integrate the power of TDtv into their next-generation WCMDA handsets," said Dr. Bill Jones, CEO of NextWave Network Products. "We're confident that a growing number of device manufacturers will support TDtv as mobile operators begin to accelerate wide-area deployments of TDtv systems."


TDtv is an innovative 3GPP MBMS solution that provides mobile operators an opportunity to profitably deliver up to 28 high-resolution TV channels, digital audio channels, and other IP data-cast services to an unlimited number of concurrent customers. By operating on existing 3G spectrum and with the unique ability to support multi-carrier spectrum pooling and network sharing, TDtv represents a breakthrough in reducing the cost of implementing mobile television and provides UMTS operators around the world with a powerful multimedia and advertising platform. Currently, more than 150 mobile network operators in over 50 countries have access to the spectrum needed to deliver TDtv to more than half a billion subscribers.


"When we looked at the available mobile TV technologies, TDtv was one of the technologies that impressed us the most, both from a performance as well as from a market opportunity perspective," said Michael Thelander, CEO of Signals Research Group, LLC. "With spectrum available across Europe and many parts of Asia and with two major operators now moving forward with an initiative, this is a market that handset vendors should take the time to explore."


NextWave's TDtv Device Integration Pack includes everything device manufacturers need to create a TDtv- enabled handset. The Device Integration Pack includes an integrated TDtv System in Package (SiP) measuring approximately 10x10 millimeters, a complete software suite that includes the required MBMS software stack, and TDtv radio access network controller software. The TDtv SiP includes a TDtv baseband chip, RF chip, receive filters and passives, and interfaces directly with the handset's application processor. This low power (active power consumption under 60 mW) solution enables device manufacturers to better meet network operator requirements for sleek and highly-attractive mobile TV handsets with internal antennas, and includes filters that allow for seamless coexistence with existing 2G and 3G services.

Meanwhile in Guardian:

T-Mobile and Orange will today announce a partnership to run a commercial trial in west London of a new mobile TV technology which could allow handset users to tune in to up to 100 channels.


The technology, TDTV, has been developed by US-based NextWave Wireless at its British unit in Chippenham, Wiltshire, and could provide a cheaper and more efficient way to get broadcast TV on to mobile phones. The trial, due to start in late summer, will see several thousand Londoners given either a new handset - made by a far eastern manufacturer rumoured to be LG - or a wireless receiver, no bigger than a matchbox, which will transfer the channels to their mobile phones.


The six-month test will see Orange and T-Mobile share their masts in London and install equipment that will allow them to broadcast 24 high-quality TV channels including several from the BBC and BSkyB, and 10 digital radio stations. It follows technical trials of the service carried out by Orange in Bristol last year. Orange and T-Mobile are also inviting O2, Vodafone and 3 to take part in the London test.


TDTV uses a slice of the 3G spectrum which Britain's five networks spent £22.5bn buying eight years ago and which has so far lain dormant. As a result, TDTV works with the phone companies' systems, making it easy to bill customers.


TDTV is more efficient and has more capacity for channels than other mobile TV solutions. Orange, T-Mobile, Vodafone and 3 are all offering mobile TV through their 3G networks but they suffer from congestion if more than a handful of customers use the service in the same place. TDTV uses a different part of the 3G spectrum and many more users can watch TV simultaneously.


The European Union has proposed using a Nokia-backed standard called DVB-H for mobile TV in member countries, but there will be no spectrum available for it in Britain until the analogue TV signal is switched off in 2012, and the operators will have to pay if they want it.


DVB-H, which O2 tested in Oxford two years ago, can carry only about two dozen channels while TDTV could have up to 100.