How much do you love your mobile

Got this from Tomi Ahonen's post in Oxford Forum

BBDO has done another survey of 3000 customers around the world and released findings from that research, but that was already in April of 2006. Still the findings have lots of insights into mobile phone users. Juicy tidbits:

81% of youth aged 15 - 20 sleep with their mobile phone turned on.

Women in Japan have daytime and evening phones just like they have daytime and evening handbags.

96% of people screen their incoming calls.

76% of Australians and 76% of Spanish have already responded to mobile marketing campaigns, ie interacted with a brand via mobile.

In China if forced to choose between retrieving a forgotten wallet or retrieving a forgotten phone, 69% will go get the phone rather than the wallet.

And 63% of the phone owners will not lend the phone to anyone else.

So yes, the research is a year old but still very valid today.