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Tuesday, 6 November 2007

TD-MBMS ready to roll out


Spreadtrum Communications Zhongxing Telecommunication Equipment (ZTE) have announced that the ZTE R&D Centre (Shanghai) has demonstrated TD-MBMS network services using Spreadtrum's TD-SCDMA/GSM/GPRS dual-mode chipset solution.

As a new TD-SCDMA multimedia service, TD-MBMS targets the mid to high-end segments of the 3G mobile market. TD-MBMS is now technically feasible on the TD-SCDMA network built using ZTE's equipment. With the adoption of Spreadtrum's SC8800D TD-SCDMA/GSM/GPRS dual-mode chip and platform, TD-MBMS could be applied to mobile phones, providing smooth images and clear sound. This successful demonstration of MBMS based on the TD-SCDMA standard indicates that the TD-MBMS technology is ready for commercialization.

This new TD-MBMS development is another step in the joint commercialization of TD-SCDMA by Spreadtrum and ZTE, following the strategic partnership agreement between Spreadtrum and ZTE announced on August 29, 2007. Dr. Datong Chen, CTO of Spreadtrum, said, ''We are very pleased to be a part of ZTE's successful demonstration of the industry's first TD-MBMS services. We believe this not only enriches the growing level of 3G TD-SCDMA multimedia services, but also enables TD-SCDMA mobile phones to satisfy the diverse requirements of its targeted users. In addition, Spreadtrum's TD- SCDMA/GSM/GPRS dual-mode chip and platform can equip the handset manufacturers with competitive technical advantages of TD-SCDMA mobile phones." Mr. Yuhong Duan, ZTE's General Manager of TD products, said, ''ZTE has been focused on the research and technical evolvement of the TD-SCDMA standard for several years, and it is the first to support TD-MBMS on the system side in the industry.

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