The annual D&AD award winners have been announced with a ‘Yellow Pencil’ going to an interesting campaign by Tokyo-based agency Hakuhodo for snack food client Tohato.
The World’s Worst War used two new spicy snack flavors as opposing forces and engaged players to invite friends, thereby increasing their own personal rank, to join forces of either the Habanero Evil Army or the dreaded Satan Jorquia… Yikes. Better to watch the video!
The simplest way to understand this is the self explanatory youtube video:
http://www.youtube.com/watch?v=PNp7qBLX7rw
Tomi has interesting post on this here.
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