Interesting picture of what MBB users use their data allowance on. Interesting to see that Social Networking is far popular in the North America whereas Real-time entertainment is much more popular in APAC. It is understandable that the downstream Real-time entertainment would contain of VOD services like Youtube and Hulu but not sure what Upstream would consist of.
These mobile broadband users would often utilize their data allowance to watch videos or access social networking sites and of course to check their emails too.
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