Interesting picture of what MBB users use their data allowance on. Interesting to see that Social Networking is far popular in the North America whereas Real-time entertainment is much more popular in APAC. It is understandable that the downstream Real-time entertainment would contain of VOD services like Youtube and Hulu but not sure what Upstream would consist of.
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These mobile broadband users would often utilize their data allowance to watch videos or access social networking sites and of course to check their emails too.
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