Vodafone's new data plan - playing catch-up with '3'

Vodafone has cut their mobile broadband rates. In a way this is good news as more small businesses will go for this option so they can check their mail while on the move.

I know some of you may be thinking that people always had the option of using Blackberry, but that option is expensive and not convinient for everyone.

So what is Vodafone offering:

• £15 (promotional period only) for upto 3G of data (18 months contract) and free USB modem
• £20 for 1GB of data on No contract + you buy your own modem

Even though this looks good initially, '3' has been offering a much better package:

• £10 for 1GB - 18 months Contract gets you a free Modem or Pay as you go with No Modem
• £15 for 3GB - Same terms as above
• £25 for 7GB - Same terms as above

The only problem with '3' is that people dont trust them enough (even though i used them and generally never had problems).

In any case this is still good news but the operators need to understand that they will have to lower the price slightly more before the critical mass adopts this whole heartedly. I say that £5 for 1GB and £10 for 3GB is a good starting point.

With more people adopting Mobile Broadband, operators will be forced to provide better services which in turn mean that they will have to move on new technologies like HSPA+ and LTE asap. This is because these new technologies increase the capacity and speed and the connections will become much more reliable.

We will have to wait and watch which operator has the courage to take the bold step of £5 for 1GB of data.

Ps: One of my colleague for India mentioned that you can get unlimited data using GPRS in India for Rs. 99 (< £1.5). Can anyone confirm?

3G Wireless Data Usage Set To Jump Nearly 10x By 2011

A report from iGR tells us what i have already suspected for long time.

The research from iGR shows that in 2006 all mobile data customers sent and received about 0.73 terabytes of data per month. iGR expects that number to climb to 6.94 terabytes in in the next four years. That's a lot of bytes flying through the air. Will the networks be able to handle it all?

iGR reached its conclusions by looking at several different types of users today. Light, medium, and heavy mobile data subscribers had their monthly data analyzed to show what their usage amounted to. Light users sent and received 5.92 megabytes per month, medium users 17.66 megabytes , and heavy users 44.4 megabytes. In examining my own wireless bills, I was surprised to see that I only consume about 12 megabytes per month surfing the mobile Web and sending/receiving mobile e-mail using my cell phone. These same two activities were the most common uses that iGR discovered during the course of its research, as well as virtual private network (VPN) logins and instant messaging.

"This study provides a frame of reference within which mobile operators can evaluate the future price of their mobile data packages as a result of IMS implementation and adoption," said Matt Vartabedian, research manager at iGR.

The report also noted that by implementing an IMS platform, service providers can gain a common, secure service development framework and architecture that operates across multiple network domains.

I hope the operators understand this as well and bring down the price of data bundles so we can easily access data from our phones.