Mobile, Context and Discovery - Ben Evans

An Interesting presentation and Video from Benedict Evans, both embedded below:

There is an interesting Q&A at the end of the talk in the video. You can directly jump to 27:30 marker for the Q&A. One of the interesting points highlighted by him, that I always knew but was not able to convey it across is there is no real point comparing Google and Apple. I am too lazy to type down so please jump to 45:10. One of the comment on the Youtube summarises it well:

"Google is a vast machine learning engine... and it spent 10-15 years building that learning engine and feeding it data"

So true. It is not Apple vs Google; it is not about the present. It is about the future (see Google's recent acquisitions for context). As Benedict says, if Google creates beautiful, meaningful and unique experiences for users, why would they do it only for Android, they would also have it on Apple devices. 

In the end, comparing Apple and Google is like comparing Apple(s) and Oranges :)

Twitter et al. for Small Cell Planning

A recent report in Light Reading mentioned about using Twitter for planning of Small Cells network. In fact for quite a while, a UK based company, Keima has been using this technique to help plan small cells deployments in the US. I used some of their research in my presentation in the Optimisation conference; see here.

A map using the Keima tool showing the activity on the Social Networks for London is as follows.

It would be very interesting to see the above during olympics.

If you are interested in learning more about the tool see Keima's presentation from MWC here and their video here.

Keima’s Simon Chapman will be presenting to the Cambridge Wireless Small Cells SIG event on 3rd October on the topic "Deploying bigger numbers of smaller cells". Here is a summary of things going to be discussed by them:

Small Cell Planning from 3G4G

We discuss how "small cells" are a natural evolution of network design principles started with A.H. Ring in 1947. We discuss the practical consequences of managing interference while rolling out more cells in the next few years than all the previous deployments put together.

We consider processes for achieving cost-effective, spectrally efficient network capacity and establish the most influential: the location of small cells. Given the importance of location we demonstrate mechanisms for identifying demand hotspots using publicly available datasets and show that this knowledge alone has a significant impact on the eventual network capacity.

Finally, as we look at the immediate areas in and around demand hotspots, we discuss the associated issues of selecting thousands of utility poles or building-side mountings; of managing wired or wireless backhauling; of lowering latency; of repurposing the macro

To register for the event please click here.

Facebook onto a SIM using Class 2 SMS

I am sure you have already heard of Gemalto's (worlds largest SIM manufacturer and supplier) Facebook on the SIM announcement. The advantage of this approach is that 100% of the existing phones will be able to support facebook (if the operator supports the application on the SIM). This is a big step0 forward. The press release says:

Gemalto’s software development team has embedded the software application into the SIM. This ensures the Facebook application is compatible with 100% of SIM-compliant mobile phones.

The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions: people can sign up for this service and log in directly from the SIM application. Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. One can also automatically search their SIM phonebook for other friends and send them requests.

Facebook for SIM is extremely easy to use and is available to everyone. No data contract or application download is needed, because the software is embedded in the SIM and it uses SMS technology. As a result, it works for prepaid as well as for pay-monthly customers. Following an initial limited free trial period, Facebook for SIM then operates on a subscription model via an unlimited pass for a given period of time.

“Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to the masses,” added Philippe Vallée, Executive Vice President, Gemalto. “Over 200 million people already use Facebook on handsets and those are twice as active as non-mobile users . By providing anytime, anywhere availability to the social network, Gemalto delivers on the growing demand for mobile connectivity all over the world.”

An article on the Register had more details:

The SIM-based client isn't as pretty as its smartphone contemporaries – don't expect picture streams or sliding interfaces – but it was developed with the help of Facebook, and provides text-menu-based interaction with Facebook – including status updates, pokes and friend requests – to any GSM-compatible handset through the magic of the GSM SIM Toolkit and Class 2 SMS messages.

The SIM Toolkit is part of the GSM standard and thus supported on just about every GSM handset, from the dumbest PAYG talker to the latest iGear. It allows the SIM to present menu options to the user, collect responses, and pop up alerts when new data arrives, which is all that's necessary for a basic Facebook client.

Modern handsets also allow the SIM to make TCP/IP data connections, but Gemalto is eschewing that for Class 2 SMS to ensure compatibility with the most basic handsets, and networks.

Class 2 SMS messages are delivered direct to the SIM without the user being involved, so can update friends' status messages and deliver a poke or two. The application running on the SIM then prods the handset into alerting the user.

That user's own updates are sent over SMS too, following a status change or wall posting client pastes that into an SMS, which is sent silently on its way.

How, or if, the network operator charges for all those messages flying about isn't clear. Gemalto won't name operators yet but claims to be talking to one operator who reckons that Facebook is eating half its bandwidth, and another who's already working on SIM distribution strategies.

Not that a new SIM is necessarily required – SIMs are field upgradable, though few operators deploy them with sufficient empty space for an application like this and issuing replacement SIMs is probably easier from a marketing point of view.

You can also find some of these details here.

As I have been working on SMS for the last few weeks, I decided to dig a bit deep into what these Class 2 SMS are.

Classes identify the message's importance as well as the location where it should be stored. There are 4 message classes.

Class 0: Indicates that this message is to be displayed on the MS immediately and a message delivery report is to be sent back to the SC. The message does not have to be saved in the MS or on the SIM card (unless selected to do so by the mobile user).

Class 1: Indicates that this message is to be stored in the MS memory or the SIM card (depending on memory availability).

Class 2: This message class is Phase 2 specific and carries SIM card data. The SIM card data must be successfully transferred prior to sending acknowledgement to the SC. An error message will be sent to the SC if this transmission is not possible.

Class 3: Indicates that this message will be forwarded from the receiving entity to an external device. The delivery acknowledgement will be sent to the SC regardless of whether or not the message was forwarded to the external device.

You can also read this for more details on SMS message contents

Interesting Presentation on Mobile Social Networking in Japan

Japan Mobile SNS Study 2010

View more presentations from yaromir.

If you have any comments or questions, leave it at the authors blog here.

2008 saw an explosion in mobile social networking

Interesting article on Fierce Mobile Content on how Social Networking sites are being shaped by Mobiles and Vice-versa:

The volume of U.S. wireless subscribers who accessed social networks via mobile handset increased 182 percent between September 2007 and October 2008 according to a recent consumer study conducted by research firms The Kelsey Group and ConStat--in all, about 9.6 percent of U.S. subscribers ages 18 and over connected with a social network via mobile handset during the past year, compared to just 3.4 percent 12 months earlier.

A separate user study released this fall by market analysis firm ABI Research reports close to half of all social networking users have now visited destinations like MySpace and Facebook via mobile device. Forty-six percent of social network members have visited their favorite sites on their phones, with more than half of them checking for comments and messages from their friends--about 45 percent have also posted status updates. ABI adds that among all mobile social networking users, nearly 70 percent have visited MySpace, with another 67 percent checking their Facebook accounts. No other social networking destination achieved 15 percent mobile adoption. ABI suggests that consumers do not wish to create new and separate social networking profiles for the mobile platform, but instead prefer to access their existing social networking accounts on the go.

Both Facebook and MySpace enjoyed banner years in mobile. In November, Facebook announced its mobile userbase has expanded from 5 million to 15 million since the beginning of 2008--writing on The Facebook Blog, mobile team engineer Wayne Chang adds that in the 24 hours after the site began allowing subscribers to comment on their friends' status updates via the Facebook mobile site, users posted close to a million status comments. No less impressive, MySpace announced that same month that its integrated mobile solution customized for device maker Research In Motion's BlackBerry smartphones generated more than 400,000 downloads in its first seven days of release, an all-time high for both MySpace and RIM in terms of first-week downloads. Perhaps most important, the success of the BlackBerry MySpace app underscores social networking's growing profile among enterprise users--for many smartphone-toting professionals, 2008 was the year they abandoned their Rolodexes in favor of making and nurturing their contacts via the virtual world.

I can relate to this as mobile is now the main source of internet connectivity for my wife. I have been asked to get the new INQ1 phone from '3' as it would make her experience of Facebook better.