Thursday 27 March 2014

A quick case study on Smartwatches

My presentation from the Cambridge Wireless Connected devices SIG event "On Trend – High Fashion meets High Technology" held today, is embedded below. One of my favourite ads that highlights our fascination with the smart watches has been shown very well in a advert by Samsung mobile USA as follows:



I believe there is an opportunity and a market for the smart wear and smartwatches. There is a need for just the right kind of products to capitalise on the demand.