LTE device specs now made available by Verizon

Verizon is moving aggressively towards its plans for LTE and in this process the company released its initial set of technical specs for devices that will run on its Long Term Evolution (LTE) network, which Verizon will launch next year on a commercial basis.

The new specifications are designed to offer guidelines for both access and data transport for LTE devices and will serve as a roadmap for developers who choose to develop devices for submission to the LTE certification process.

The specifications can be downloaded from this link.

When you go on the link above you can see an invitation from that Verizon to join their LTE specification web Conference on May 13th for additional details and an opportunity to ask questions. The primary objective of this conference is to encourage developers to design devices that can take advantage of 4G network speeds and capabilities.

More than 1 Trillion messages were sent in 2008

CTIA -The Wireless Association® announced the findings of its semi-annual industry survey, which includes numerous positive metrics on the industry’s continued growth and popularity. In particular, wireless revenues showed impressive year-to year gains, as wireless data service revenues for the year 2008 rose to more than $32 billion. This represents a 39% increase over 2007, when data revenues totaled $23.2 billion. Wireless data revenues for 2008 amounted to nearly 22% of all wireless service revenues, and represent what consumers spend on non-voice services.

According to the survey, text messaging continues to be enormously popular, with more than one trillion text messages carried on carriers’ networks in 2008—breaking down to more than 3.5 billion messages per day. That’s almost triple the number from 2007, when 363 billion text messages were transmitted. Wireless subscribers are also sending more pictures and other multi-media messages with their mobile devices, with 15 billion MMS messages reported for 2008, up from 6 billion the year before.

According to the survey, text messaging continues to be enormously popular, with more than one trillion text messages carried on carriers’ networks in 2008—breaking down to more than 3.5 billion messages per day. That’s almost triple the number from 2007, when 363 billion text messages were transmitted. Wireless subscribers are also sending more pictures and other multi-media messages with their mobile devices, with 15 billion MMS messages reported for 2008, up from 6 billion the year before.

As of December 2008, the industry survey recorded more than 270 million wireless users. This represents a year-over-year increase of nearly 15 million subscribers. The industry’s 12-month record for subscriber growth was reached in 2005, when 25.7 million new users came online.
Other highlights of the survey include: wireless customers using more than 2.2 trillion minutes in 2008, an increase of 100 billion minutes from 2007, and record-breaking six-month wireless service revenues of more than $75 billion with annual service revenues reaching $148 billion by year-end 2008.

The CTIA Semi-Annual Wireless Industry Survey results were released on 1st April 2009 at International CTIA WIRELESS 2009®. Billed as the most important global technology event of the year, with more than 1,200 exhibiting companies and around 40,000 attendees from 125 countries, it took place April 1st -3rd at the Las Vegas Convention Center in Las Vegas, Nevada.

According to another survey in Canada, relationships often blossom thanks to technology. Two in five (42%) of Canadians aged 18-34 would send a flirtatious text to hint they have a crush. Youth are also significantly more inclined to flirt with their crush using Facebook wall posts or gifts (35%) and instant messaging (32%). On the other hand, just over one in ten Canadians aged 55+ would use Facebook (15%) and instant messaging (12%).

Results also show Canadians are doing everything from flirting to breaking up, all using technology. Surprisingly, a full 10 per cent of Canadians would give someone the hint that their relationship is over by changing their Facebook status. When it comes to breaking up the old fashioned way, 35 per cent of Canadians would choose to break up with someone over the phone or in person and only 10 per cent would opt not to use technology to get this message across.

QR Codes expected to become big in the US

Quick-response (QR) codes are well-entrenched in Japan, where consumers routinely use their cellphones to check e-mail, download movie trailers, navigate Tokyo's labyrinthine streets, pay water bills, buy Cokes from high-tech vending machines, download e-coupons and even have their fortunes told.

They also use their phones to scan QR codes on magazine and outdoor ads. The digital codes are read by the phones' cameras and redirect them to designated mobile sites.

Northwest Airlines, for instance, has used QR codes on large outdoor posters in high-traffic areas in downtown Tokyo to send e-certificates for travel deals and award frequent-flyer bonus miles through its WorldPerks program. The campaign was created by Mindshare's Tokyo office.

Nestle used the technology to launch a canned drink called Nescafe Shake. A QR code on promotional materials led cellphone users to a mobile site where they could download two 15-minute films created by WPP's JWT, Tokyo. Users could also download the films' original music as songs or ringtones.

QR codes have moved beyond Japan into other Asian markets, including China. The latest generation of QR technology lets marketers and retailers fine-tune their messages, making the experience more personal.

The codes have improved, too. A Hong Kong-based company called MyClick Media has pioneered image-recognition mobile marketing in North Asia. Instead of photographing bar codes, users click on logos, objects and images selected by marketers. The photos grant users one-click access to mobile-based internet content, services, rewards and gifts via e-mail, text and multimedia messaging service.

Since the technology is limited to high-end phones and requires a software download, MyClick hasn't been a success for mass-market campaigns. But marketers such as Coca-Cola and Adidas have scored points with consumers in smaller promotions such as sporting events. China Mobile used MyClick to encourage subscribers to share good wishes for athletes during the Olympic Games last year in Beijing.

Not long back, I blogged about Bar Coded train tickets on mobiles. They now seem to be catching on in USA as well.

When Peter Shipman, a franchise owner of the Qdoba casual Mexican restaurant chain, was launching his third outlet in the college town of Ann Arbor, Mich., he needed a way to draw students to the new location -- and he wanted to speak their technological parlance. So he bought ads in the campus newspaper and posted promotional posters, each with a code kids could scan with their phones to get a mobile coupon for a buy-one-get-one-free burrito.

The campaign, which ran on technology from a company called Jagtag, netted a 52% redemption rate with about 400 scans* , roughly 1% of the total target student population.

For Qdoba, it was a digital version of clipping coupons. But these codes -- known as 2-D barcodes, since they're scanned both horizontally and vertically -- can also deliver product reviews, video demos or any other tool a marketer has in its digital arsenal. They can also help marketers track static ads and product performance in retail channels: Did the print ad get more scans in the men's lifestyle glossy or the outdoor-enthusiast magazine?

Qdoba joins small but growing group of marketers warming to the long-promised technology. In fact, among three vendors working to make this a reality -- Scanbuy, Jagtag and Clic2C -- there are at least 15 initiatives involving national brands in the retail, fashion, food and beverage categories that should hit next quarter.

Nike 6.0, the action-sports division of the footwear maker, recently deployed 2-D barcodes at several sporting events it sponsored late last year, delivering content about Nike athletes to fans who sent in images of Jagtag codes. While Nike won't disclose campaign metrics, Butch Bannon, a business-development exec at its promotional-marketing agency, TAOW Productions, said Nike will look at other ways of integrating 2-D barcodes in future venues.

Microsoft will be slapping 2-D barcodes on the next round of packaging for its Xbox games, said Larry Harris, CEO of Ansible, which worked with Microsoft on a 2-D-barcode campaign to promote an enterprise server.

This kind of one-to-one exchange between brand and consumer is already well-entrenched in Japan, where they're known as QR codes and where readers come preinstalled on about 70% of all mobile phones. But stateside only a few brands have flirted with the technology, mostly because consumers don't want to bother downloading the applications required to read the codes. Plus, there are no standards for 2-D barcodes in the U.S., meaning the codes employed in one-off campaigns are proprietary, and each require their own reader and decoder.

Jagtag is trying to solve that problem by making it easier for consumers. Rather than downloading an application, they take a picture of Jagtag's 2-D barcode and send it to a short code, and Jagtag sends back a URL, coupon or other media via multimedia messaging service.

But analysts and Jagtag competitors agree that for 2-D barcodes to gain any meaningful traction, the code reader must come preloaded on cellphones -- and only the wireless carriers can make happen, as they dictate the specs to handset makers.

Jonathan Bulkeley, CEO of Scanbuy, a Jagtag competitor, said he expects his code reader to be preinstalled on 10 to 12 handsets sold by Sprint and Alltel, which Verizon has acquired, by this spring. But consider there are 250 different handsets in the U.S., and they run on several different operating systems. That's a long way to go.

The wireless carriers are slowly coming onboard as they look to transactions and commerce to help drive revenue. Scanbuy has been chasing AT&T and Verizon for at least 18 months; late last year, it got Sprint to approve its application, so users can download it on 40 handsets sold by the carrier. The No. 3 U.S. carrier began promoting Scanbuy's application on its website late last year. Jagtag's service works with AT&T and Verizon. "Carriers need to figure out how to make money on navigation, transaction and advertising," Mr. Bulkeley said. "On mobile, consumers are going to go directly to what they're interested in, not go search for it."