Small Cells vs Macro Cells Densification
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Korean consumer electronics giant Samsung has successfully demonstrated the clear delivery of television broadcast signals over an LTE 4G wireless network.
Samsung is using evolved Multimedia Broadcast Multicast Service (eMBMS) technology and has tapped test & measurement specialist Anritsu's Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment used for the demonstration.
eMBMS technology allows carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources in order to better handle the heavy traffic load that broadcast video would present.
Samsung is actively looking to add more content to the value proposition for its phones. It has deployed its own Hub strategy for its Galaxy line of smartphones, which includes a Music Hub, Movies Hub and Games Hub, all of which give the handset-maker a new incremental revenue stream. A TV Hub that could support live TV content in addition to on-demand episode downloads could add a compelling new wrinkle in that pseudo-walled garden approach.
Samsung is also instrumental in bringing mobile TV to market via the Dyle initiative for mobile DTV—a service that offers live broadcast feeds from local TV affiliates over separate, dedicated broadcast spectrum. No. 5 U.S. wireless carrier MetroPCS just went live with Dyle service and a Samsung mobile DTV-compatible smartphone.
Huawei, a leading global information and communications technology (ICT) solutions provider, today announced the launch of an enhanced Multimedia Broadcast Multicast Service (eMBMS) innovation center in Shenzhen in order to develop end-to-end eMBMS solutions and LTE applications.
eMBMS is a 3GPP R9 standard for mobile video that enables a higher transfer capacity over typical MBMS technologies. Huawei's eMBMS innovation center will focus on on-demand video services and broadcast information based on eMBMS. This will enrich LTE applications and accelerate the development of the eMBMS industry chain, which includes chipsets, devices, and network equipment.
In addition to developing solutions, the innovation center will also serve as an experience center for operators. Video, mobile TV, and advertisements will be showcased via mobile smart devices employing Huawei's eMBMS solution. Global operators from Europe, Asia, the South Pacific and other regions have already visited the center to experience its LTE demonstrations.
Huawei has been committed to the growing mobile video market since 2006. According to the Global mobile Supplier Association's (GSA) “Mobile Broadband Status Report”, over four billion people watch videos on YouTube every day. This large-scale usage is leading to increased revenue. According to a report from Global Industry Analysts, revenue from the mobile video market will reach USD30 billion by 2017. Huawei's eMBMS research team works closely with operators, chipset and device manufactures and other partners to further the development of the industry for the benefit of all end users.
Huawei's LTE division has been committed to providing the best commercially performing network, the best end user experience through devices and innovative services, as well as end-to-end convergent solutions for helping operators with their business success. Huawei's eMBMS innovation center will push the development of mobile video well into the future.