Showing posts with label OTT. Show all posts
Showing posts with label OTT. Show all posts

Saturday, 31 March 2012

Joyn = SMS v2.0?

'Joyn' is the brand name for the RCS services that have been around in the name for a long while. Yesterday someone sent this link for the Fierce Wireless article that had the link to the above Vodafone video.

In theory this sounds great but in practice it may be a bit difficult for operators to sell. One of the selling point for this service is that it is going to be part of the standards so independent of the platform. Android and iOS are the two most popular platforms and more and more users are adopting them. The OTT apps are now available on both these platforms, meaning that it will have mass market adoption. If some other platforms have to succeed then they have to make these most popular apps available on their platform or they will not survive. Microsoft has been rumoured to have paid Rovio to develop the first Angry Birds for the WP platform and they may have to do the same again since the new Angry Birds space is not available on the Windows mobile platform.

In any case, Joyn may be good and it can provide enhanced services but I have a feeling that it may be a bit too little and too late to succeed.

Monday, 6 June 2011

Billing based on QoS and QoE

With Spectrum coming at a price the operators are keen to make as much money as possible out of the data packages being provided to the consumers. The operators want to stop users using over the top (OTT) services like Skype thereby losing potential revenue. They also want the users to stop using services that are offered by the operator thereby maximising their revenue.

A valid argument put forward by the operators is that 90% of the bandwidth is used by just 10% of the users. This gives them the reason to look at the packets and restrict the rogue users.

As a result they are now turning to deep packet inspection (DPI) to make sure that the users are not using the services they are being restricted to use. AllOt is one such company offering this service.

The following presentation is from the LTE World Summit:

They also have some interesting Videos on the net that have been embedded below. They give a good idea on the services being offered to the operators.

Finally, a term QoS and QoE always causes confusion. Here is a simple explanation via Dan Warren on twitter:

QoS = call gets established and I can hear what is being said, everything else is QoE

Saturday, 31 October 2009

Over-the-top (OTT) Applications and Services

I keep on hearing about OTT apps everywhere I go nowadays. I know roughly what they mean but I couldnt find a proper definition anywhere. Here is my attampt to write a bit about what OTT means.

Traditionally lots of services like Voice and Television for example is delivered in a conventional way where Voice was transferred via a PSTN or a Mobile network and similarly TV was delivered via Cable, Satellite, DVB-T kind of technology. With Internet becoming common and Broadband access available to everyone, easily and cheaply, new applications are available to deliver Voice and TV kinds of services. The most popular voice app is for example Skype and Youtube is an example of TV (even though its more like Video On Demand)

These apps cause two main problems. The first problem is that the companies using this traditional medium starts losing customers and their cost per person goes up forcing their profits down. At the same time the amount of data traffic for the ISP increases thereby increasing the number of bits/cent (bits/pence). This forces them to upgrade their infrastructure to provide the same quality of service (QoS).

What this would mean is that in future it would not be possible to get flat rate packages for Mobile broadband or there may be restrictions where certain applications wont run unless you pay extra.

The dilemma for carriers is that LTE’s all-IP architecture will create a more open environment for Over The Top (OTT) applications, including third-party VoIP services, which threaten to further commoditize the network. To overcome this threat and realize revenue gains from LTE, carriers will need to partner with content and application providers, develop application store-fronts such as Apple’s App Store, and perhaps deploy APIs that expose LTE’s value-added network capabilities to third-party application and content developers for a fee.

The only way to ensure profitability in this ‘cost-per-bit’ model is to maximise scale. We have seen this clearly in mobile telephony, where a lack of differentiation has led to intense price pressure, flat rate tariffs and a decoupling of the revenues from the costs. The mobile operator suffers the cost of deploying ever increasing bandwidth while the ‘value’ that this bandwidth enables – the access to over the top (OTT) applications and services benefits the OTT providers.

To avoid this commoditisation, service providers need to add intelligence to the way they deliver these bits. Adopting a ’value-per-bit’ strategy ensures that the value added over and above the simple transport of data is seen and desired by the consumer and by any upstream content or application provider.

This creates a tighter coupling between infrastructure costs and the revenue that infrastructure can attract, thereby ensuring a far more sustainable business model for the service provider. It also benefits consumers and application providers by providing them levels of security, performance and reliability appropriate to the transaction being carried out and the subscribed service.

Most of us wouldn’t dream of paying for a customized Internet experience on a tailor-made device from our broadband service provider. But that is the way we used to buy telephone service, and it continues to be the way we do things for mobile and video services. Over time, all of these businesses will follow a similar pattern, breaking down into their component parts so that the best adapted players win in each piece of the business. The only questions are: “Who are the best adapted?” and “How long will it take?”

Further Reading: Making the Network Relevant in an Over-the-Top World