QR Codes expected to become big in the US

Quick-response (QR) codes are well-entrenched in Japan, where consumers routinely use their cellphones to check e-mail, download movie trailers, navigate Tokyo's labyrinthine streets, pay water bills, buy Cokes from high-tech vending machines, download e-coupons and even have their fortunes told.

They also use their phones to scan QR codes on magazine and outdoor ads. The digital codes are read by the phones' cameras and redirect them to designated mobile sites.

Northwest Airlines, for instance, has used QR codes on large outdoor posters in high-traffic areas in downtown Tokyo to send e-certificates for travel deals and award frequent-flyer bonus miles through its WorldPerks program. The campaign was created by Mindshare's Tokyo office.

Nestle used the technology to launch a canned drink called Nescafe Shake. A QR code on promotional materials led cellphone users to a mobile site where they could download two 15-minute films created by WPP's JWT, Tokyo. Users could also download the films' original music as songs or ringtones.

QR codes have moved beyond Japan into other Asian markets, including China. The latest generation of QR technology lets marketers and retailers fine-tune their messages, making the experience more personal.

The codes have improved, too. A Hong Kong-based company called MyClick Media has pioneered image-recognition mobile marketing in North Asia. Instead of photographing bar codes, users click on logos, objects and images selected by marketers. The photos grant users one-click access to mobile-based internet content, services, rewards and gifts via e-mail, text and multimedia messaging service.

Since the technology is limited to high-end phones and requires a software download, MyClick hasn't been a success for mass-market campaigns. But marketers such as Coca-Cola and Adidas have scored points with consumers in smaller promotions such as sporting events. China Mobile used MyClick to encourage subscribers to share good wishes for athletes during the Olympic Games last year in Beijing.

Not long back, I blogged about Bar Coded train tickets on mobiles. They now seem to be catching on in USA as well.

When Peter Shipman, a franchise owner of the Qdoba casual Mexican restaurant chain, was launching his third outlet in the college town of Ann Arbor, Mich., he needed a way to draw students to the new location -- and he wanted to speak their technological parlance. So he bought ads in the campus newspaper and posted promotional posters, each with a code kids could scan with their phones to get a mobile coupon for a buy-one-get-one-free burrito.

The campaign, which ran on technology from a company called Jagtag, netted a 52% redemption rate with about 400 scans* , roughly 1% of the total target student population.

For Qdoba, it was a digital version of clipping coupons. But these codes -- known as 2-D barcodes, since they're scanned both horizontally and vertically -- can also deliver product reviews, video demos or any other tool a marketer has in its digital arsenal. They can also help marketers track static ads and product performance in retail channels: Did the print ad get more scans in the men's lifestyle glossy or the outdoor-enthusiast magazine?

Qdoba joins small but growing group of marketers warming to the long-promised technology. In fact, among three vendors working to make this a reality -- Scanbuy, Jagtag and Clic2C -- there are at least 15 initiatives involving national brands in the retail, fashion, food and beverage categories that should hit next quarter.

Nike 6.0, the action-sports division of the footwear maker, recently deployed 2-D barcodes at several sporting events it sponsored late last year, delivering content about Nike athletes to fans who sent in images of Jagtag codes. While Nike won't disclose campaign metrics, Butch Bannon, a business-development exec at its promotional-marketing agency, TAOW Productions, said Nike will look at other ways of integrating 2-D barcodes in future venues.

Microsoft will be slapping 2-D barcodes on the next round of packaging for its Xbox games, said Larry Harris, CEO of Ansible, which worked with Microsoft on a 2-D-barcode campaign to promote an enterprise server.

This kind of one-to-one exchange between brand and consumer is already well-entrenched in Japan, where they're known as QR codes and where readers come preinstalled on about 70% of all mobile phones. But stateside only a few brands have flirted with the technology, mostly because consumers don't want to bother downloading the applications required to read the codes. Plus, there are no standards for 2-D barcodes in the U.S., meaning the codes employed in one-off campaigns are proprietary, and each require their own reader and decoder.

Jagtag is trying to solve that problem by making it easier for consumers. Rather than downloading an application, they take a picture of Jagtag's 2-D barcode and send it to a short code, and Jagtag sends back a URL, coupon or other media via multimedia messaging service.

But analysts and Jagtag competitors agree that for 2-D barcodes to gain any meaningful traction, the code reader must come preloaded on cellphones -- and only the wireless carriers can make happen, as they dictate the specs to handset makers.

Jonathan Bulkeley, CEO of Scanbuy, a Jagtag competitor, said he expects his code reader to be preinstalled on 10 to 12 handsets sold by Sprint and Alltel, which Verizon has acquired, by this spring. But consider there are 250 different handsets in the U.S., and they run on several different operating systems. That's a long way to go.

The wireless carriers are slowly coming onboard as they look to transactions and commerce to help drive revenue. Scanbuy has been chasing AT&T and Verizon for at least 18 months; late last year, it got Sprint to approve its application, so users can download it on 40 handsets sold by the carrier. The No. 3 U.S. carrier began promoting Scanbuy's application on its website late last year. Jagtag's service works with AT&T and Verizon. "Carriers need to figure out how to make money on navigation, transaction and advertising," Mr. Bulkeley said. "On mobile, consumers are going to go directly to what they're interested in, not go search for it."

IPHOBAC's advanced photonic technologies: Up to 12.5 Gbit/s @ 60 GHz

With much of the mobile world yet to migrate to 3G mobile communications, let alone 4G, European researchers are already working on a new technology able to deliver data wirelessly up to 12.5Gb/s.

The technology – known as ‘millimetre (mm)-wave’ or microwave photonics – has commercial applications not just in telecommunications (access and in-house networks) but also in instrumentation, radar, security, radio astronomy and other fields.

Despite the quantum leap in performance made possible by combining the latest radio and optics technologies to produce mm-wave components, it will probably only be a few years before there are real benefits for the average EU citizen.

This is thanks to research and development work being done by the EU-funded project IPHOBAC, which brings together partners from both academia and industry with the aim of developing a new class of components and systems for mm-wave applications.

The mm-wave band is the extremely high frequency part of the radio spectrum, from 30 to 300 gigahertz (GHz), and it gets it name from having a wavelength of one to 10mm. Until now, the band has been largely undeveloped, so the new technology makes available for exploitation more of the scarce and much-in-demand spectrum.

It recently unveiled a tiny component, a transmitter able to transmit a continuous signal not only through the entire mm-wave band but beyond. Its full range is 30 to 325GHz and even higher frequency operation is now under investigation. The first component worldwide able to deliver that range of performance, it will be used in both communications and radar systems. Other components developed by the project include 110GHz modulators, 110GHz photodetectors, 300GHz dual-mode lasers, 60GHz mode-locked lasers, and 60GHz transceivers.

Project coordinator Andreas Stöhr says millimetre-wave photonics is a truly disruptive technology for high frequency applications. “It offers unique capabilities such as ultra-wide tunability and low-phase noise which are not possible with competing technologies, such as electronics,” he says.

What this will mean in practical terms is not only ultra-fast wireless data transfer over telecommunications networks, but also a whole range of new applications.


One of these, a 60GHz Photonic Wireless System, was demonstrated at the ICT 2008 exhibition in Lyon and was voted into the Top Ten Best exhibits. The system allows wireless connectivity in full high definition (HD) between devices in the home, such as a set-top box, TV, PC, and mobile devices. It is the first home area network to demonstrate the speeds necessary for full wireless HD of up to 3Gb/s.

The system can also be used to provide multi-camera coverage of live events in HD. “There is no time to compress the signal as the director needs to see live feed from every camera to decide which picture to use, and ours is the only technology which can deliver fast enough data rates to transmit uncompressed HD video/audio signals,” says Stöhr.

The same technology has been demonstrated for access telecom networks and has delivered world record data rates of up to 12.5Gb/s over short- to medium-range wireless spans, or 1500 times the speed of upcoming 4G mobile networks.

One way in which the technology can be deployed in the relatively short term, according to Stöhr, is wirelessly supporting very fast broadband to remote areas. “You can have your fibre in the ground delivering 10Gb/s but we can deliver this by air to remote areas where there is no fibre or to bridge gaps in fibre networks,” he says.

The project is also developing systems for space applications, working with the European Space Agency. Stöhr said he could not reveal details as this has not yet been made public, save to say the systems will operate in the 100GHz band and are needed immediately.

There are various ongoing co-operation projects with industry to commercialise the components and systems, and some components are already at a pre-commercial stage and are being sold in limited numbers. There are also ongoing talks with some of the biggest names in telecommunications, including Siemens, Ericsson, Thales Communications and Malaysia Telecom.

“In just a few years time everybody will be able to see the results of the IPHOBAC project in telecommunications, in the home, in radio astronomy and in space. It is a completely new technology which will be used in many applications even medical ones where mm-wave devices to detect skin cancer are under investigation,” says Stöhr.

You can see their demo here.

LTE is really going for it

In my blog last week I tried to present some arguments which lead to the belief that LTE might take us out from the current recession.

After the current Mobile world congress the vibes coming out are very much in favour of LTE. It looks like an LTE onslaught. I must admit that the recent development in the LTE sector ahs really pushed the technology closer to the reality. These developments have really given a kick to the WiMax camp as well and one can see the nervousness in the WiMax camp.
Following are some of the recent LTE onslaught as I might say:

• Motorola, Nokia Siemens Networks and Ericsson have already made LTE announcements.
• Motorola introduced its LTE base stations,
• Nokia announced a new version of its Flexi Multiradio base station that expands the technologies supported by the NSN line to cover GSM/EDGE, WCDMA/HSPA and LTE in a single unit.
• Ericsson introduced an evolved packet core portfolio for LTE networks so that HSPA operators can gracefully migrate to LTE.

Things are a really spicing up in the market especially with the operators already started playing mind games in terms of whom to choose their vendors for the LTE devices.

Just last week there was a report where it said that Verizon Wireless and Nokia are reportedly planning a partnership that might be an exclusive deal to create an "iconic" device to run on Verizon's Long Term Evolution (LTE) network.

Although not sure how true the above report is but it still was buzzing news. There is no doubt that whenever the announcement will come from Verizon regarding the very vendors it is choosing, it will be a surprise to everyone.

Just remember the last year where the industry was really struggling to put a strong hold on LTE. I still remember very well, last year all the talks were for WiMax and the Vodafone Group CEO Arun Sarin urged the vendor community to step up efforts on the LTE standard since WiMAX was ahead in its development. WiMAX may still be ahead this year, but LTE certainly has the momentum behind it.

Certainly WiMax and the news related to it will be around but what interests me is how some of the companies are now making LTE as their priority as the future broadband technology. It’s unbelievable that those companies who were once heavily pushing WiMAX have now jumped into the LTE market.

Wireless 20/20, for instance, used to be WiMAX 20/20, but now its on the LTE bandwagon.

It’s already reported that 26 operators have committed to Long Term Evolution (LTE) technology out of which ten network operators are ready to launch their networks by 2010

Other companies have made some good progress in WiMAX, announcing new innovative products; still others appear to be threatened by the onslaught of LTE, trying to dub LTE as just another Long Term Excuse.

£300/min: The cost of mobile broadband while roaming

Trying to keep his young son entertained in the evenings on a skiing holiday, Will Pierce decided to download a few episodes of their favourite TV shows.

He had assumed that he could use his £25 Vodafone data card - which gives him access to mobile broadband while overseas - without incurring any unexpected costs.

But when he returned from the five-day break in Meribel, he was sent a phone bill for nearly £21,716.

Mr Pierce and his son Louis, eight, had gone for a 'boys' holiday' with another father and his son, also eight.

The group rented an apartment, but it did not have any English-language TV channels. With the boys too young to spend evenings out in the resort, Mr Pierce was anxious to keep them entertained.

So over the course of the stay he downloaded several shows - mostly Top Gear for the boys and Kavanagh QC for the grown-ups - on to his laptop computer using the data card.

He was charged according to the number of megabytes used, meaning one show lasting less than 18 minutes cost him £5,132 - almost £300 a minute. Downloading the same size file in the UK would not have cost Mr Pierce anything under most broadband tariffs.

Mr Pierce did not deal directly with Vodafone, instead addressing his complaint to DRD Communication Services, the European network operator.

DRD agreed to waive its fees, bringing the bill down to £16,500, but Vodafone initially insisted that the usage was 'valid' and refused to back down.

However, a spokesman for Vodafone said yesterday that the company would waive the full amount.

She added: 'Such bills are exceptionally rare and we have an investigation under way.'

Next Generation “Sixth Sense” game-changing wearable tech

TED has this very interesting concept from Pattie Maes’ lab at MIT, spearheaded by Pranav Mistry. It’s a wearable device with a projector that paves the way for profound interaction with our environment. Imagine “Minority Report” and then some...


Its just matter of time after this concept becomes reality for it to be available in mobiles, etc.

Google's voicemail search

This is an interesting convergence of technologies that have now been around for some time. There are many applications on the market that does voice to text conversion and vice versa. Now google is going a step further and letting people search their voicemails.

Google Voice gives you a single number streamlining your work, home and mobile phones and lets you store transcripts of voicemail phone messages in your email inbox.

Using speech-recognition technology, it will even let you search those messages for a snippet of information just as if you were trawling a sea of emails.

It will also let you make free local and cheap international calls, as well as consult Goog411, the company's free U.S. directory enquiries service.

Google Voice is based on technology originally launched by Grand Central Communications, a company bought up by Google nearly two years ago.

The acquisition had taken so long to bear fruit that observers were starting to suspect it had come to nothing.

Like the original Grand Central product, Google Voice offers consumers a single phone number that can route incoming calls to home, office and mobile phones.

Domestic calls will be free but international calls will require users to set up a Google Checkout account. Calls to landlines in the UK will cost 2 cents per minute.

EBay's Skype offers free domestic and international calls made over the internet from one computer to another, but there is a charge to landlines and mobile phones.

Skype president Josh Silverman told analysts and investors that "chat and voice will become table stakes". He also revealed that the company is adding 350,000 new users a day and is on track to do more than 100 billion calling minutes in 2009 alone.

Google does not view the service as a threat to Skype or other telecom companies any more than its Google Talk offering, which lets users chat over the internet for free.

"This is about allowing your existing phone to work better," said Craig Walker, now group product manager for real time communications at Google and co-founder of GrandCentral.

"It's not that we are replacing your phone, we are giving [it] the ability to work better," he said.
He declined to say how many users had signed up. Google Voice is currently only available to former GrandCentral users.

Google Voice also allows all voice messages to be turned into text which will then be sent either through an e-mail or an sms.

HSPA+ to become more widely available in 2009

According to 3G Americas press release, 100 million new connections were added last year. On a worldwide basis, GSM totals 3.5 billion of the nearly 4 billion mobile subscriptions or 89% share of market at the end of December 2008. With 278 UMTS-HSPA networks in service in 121 countries, there are 290 million UMTS-HSPA subscriptions as of the end of 2008 compared to 186 million a year earlier—more than 100 million new 3G connections. UMTS-HSPA subscriptions are expected to more than double in 2009, according to Informa’s forecasts, and reach 455 million connections by the end of this year.

A survey last year by GSA showed that over 1000 HSPA devices have already been launched. Remember HSPA device could be HSDPA device only or HSDPA and HSUPA device. According to Dell'Oro group, Worldwide total mobile infrastructure market revenues grew 5% in 2008, driven by the nearly doubling and quadrupling of revenues of the WCDMA and WiMAX markets, respectively.

The focus is now moving towards HSPA+ (Release 7). HSPA+ is already becoming everyones favourite as it now has the potential to compete with LTE. The HSPA+ data rates will soon be able to rival that of LTE. No new spectrum will be required and enhancements will now allow multiple bands to be used at the same time thereby reducing the need to move to LTE for gaining higher data rates by use of higher bandwidth.

O2 Germany is planning to upgrade its network to HSPA+ by mid 2009. Vodafone also plans to upgrade its network to HSPA+ when more devices are available. Hong Kong operator CSLNWM is working with China's ZTE to upgrade their network to SDR based HSPA+ network that could easily be upgraded to LTE. Australia's Telstra has already announced at the Mobile World Congress in Barcelona that it is the first in the world to offer mobile broadband service with peak rates of 21 Mbps made possible through HSPA+ technology.

On the devices front Huawei has E182E HSPA+ slide USB stick supporting 21.6Mbps DL and 5.76Mbps in UL. Novatel surprisingly has the same specs for its MC996D modem. Qualcomm meanwhile has released a range of new HSPA+ capable chipsets. The MSM8260 supports 3GPP Release 7 HSPA+ for data rates of up to 28 Mbps. The MSM8660 adds support for 3GPP/3GPP2 multimode, and the MSM8270 adds support for Release 8 dual-carrier HSPA+ for even higher data rates of up to 42 Mbps. All three products offer full backward compatibility to previous generation networks and are pin-, software- and functionally-compatible.

Its just a matter of time before we will all be able to experience the HSPA+ speeds on our mobiles and mobile connected Laptops.

HSPA Data rates

Martin has posted a HSPA data rates table on his blog so I decided to copy it and add a photograph that I took from an Ericsson presentation ;)

• 3.6 MBit/s : Baseline HSPA with 16QAM modulation
• 7.2 MBit/s : 16 QAM, more simultaneous channels)
• 14.4 MBit/s : 16 QAM, even more simultaneous channels
• 21 MBit/s : 64 QAM modulation
• 28 MBit/s : MIMO (Multiple Input Multiple Output = 2 antennas) + 16 QAM, (3GPP Rel 7)
• 42 MBit/s : MIMO + 64QAM (3GPP Release 8)
• 42 MBit/s : 64QAM + Dual Carrier (3GPP Rel 8)
• 82 MBit/s : MIMO + 64QAM + Dual Carrier (i.e. 2 x 5MHz) (3GPP Release 9)
• + more in case 3GPP decides to increase the number of carriers that can be bundled in Rel 9 or beyond.

Giving up Texting for Lent

Lent, instituted by the Council of Nicaea in 325 and which for most Christian congregations runs from Ash Wednesday to Easter, commemorates the 40 days that Jesus is said to have spent fasting in the desert and rejecting the temptations of Satan before beginning his ministry.

The bishops are encouraging their parishioners to take up new forms of abstinence after the Pope emphasised in his Ash Wednesday address the importance of Lent as a spiritual build-up to Easter and praised the age-old Christian practice of fasting.

Chocolate, cigarettes and alcohol may be the predictable vices to give up for the 40 days of Lent but Italians are being urged to abstain from more contemporary pleasures, like texting, Facebook and iPods.

The Bishop of Modena, in northern Italy, has called on young Italians to give up on Fridays their addiction to sending text messages, in the run-up to Easter Sunday. Archbishop Benito Cocchi said that this would help them to "cleanse themselves from the virtual world and get back into touch with themselves".

The average Italian sends 50 texts a month, the second highest rate in Europe, behind the UK.
The bishops of Pesaro, on the Adriatic, and of Bari, in the south, have also picked up on the idea of a "text message fast" and more bishops could follow suit.

In the Diocese of Trento, in the foothills of the Alps, Archbishop Luigi Bressan has set out a type of calender of abstinence for his parishioners, with each Sunday of Lent dedicated to a different sacrifice.

He has called on Catholics to abstain from using a car, from logging into Facebook, from listening to music on MP3 players, and from playing computer games. He has also suggested that people use Lent to embrace recycling and he called for "abstinence from egocentricity".

In Venice, the bishop has suggested giving up mineral water and drinking only tap water during Lent.

Network operator '3' released a Facebook phone called INQ last year. Though I am not a fan of Facebook or for that reason the INQ, I know quite a few people are. Maybe this abstaining from the phone for a day maybe a good idea.

Joggler or Post-it?

O2 has recently released a family friendly touchscreen tablet which can act as a replacement for the post it notes many of us leave on the fridge door to communicate with our family members.


The following is from O2's website:

Managing family life can be a struggle. Introducing the O2 Joggler, a new device designed to help organise your family life a little better. Think of it as your new fridge door.

The fridge door has always done its best to organise family life. From birthdays to sports days, from pianos lessons to parents' evenings - it's all there. Somewhere.

The O2 Joggler works with an interactive online calendar and your mobile phone so every family member will know who needs to be where by when. O2 numbers even get text message reminders. Much more than an interactive calendar, the O2 Joggler runs a number of family-friendly applications to support family life and keep your family in the loop, including:

• Includes up-to-the-minute news, sport, traffic and weather updates
• View and load music, videos and photos
• Let everyone in your selected family group know what's going on and who's doing what with your shared O2 Calendar. Set up and update events and, if you are on O2, you can send text reminders to your chosen O2 phone numbers.
• View and load your photos from a USB memory stick which can be inserted into the side of your O2 Joggler. You can save your favourite photos on your O2 Joggler and display them as a slide show on the screen.
• Challenge yourself to a game of Japanese Sudoku.
• Store and watch your favourite videos.

The seven-inch touchscreen device connects wirelessly or via Ethernet cable to home broadband, meaning no SIM is required – and therefore there’s no additional monthly cost. It features a calendar to store appointments and deadlines, and will send text messages as reminders.

While the device can be used by anyone regardless of which network they’re on, the Joggler will only sent info to O2 mobiles – so Junior won’t get the reminder if he’s on Orange, T-Mobile or any other network. For O2 customers, their Joggler will be able to send 50 free text messages a month.

The oddly-named Joggler will be available from early April, for £149.99 or free for O2 customers if taken instead of a handset upgrade. Corporate customers will not be allowed to upgrade to the Joggler, so they'll have to pay out to get one.

Somehow I am not convinced if this device will be popular big time though its failure can easily be blamed on the current financial crisis. Somehow the features remind me of Femtozone services and maybe the Femto application developers can include some features from this into their Femtozone apps :)