Friday, 13 July 2012

OTT Messaging and the need for Telco-OTT Strategies

Sometime back I created a OTT Stats, Facts and Figures presentation for the FWIC conference and in that revealed the shocking figures of how popular the OTT messaging have become and how its impacting the operators worldwide by cannibalising their revenue. Below is a presentation by Dean Bubley from Disruptive Analysis who believes that in light of the OTT messaging apps eating into operators profits, Telco-OTT strategies are inevitable. Its not the question of 'if' but 'when'.



A twitter discussion on 'Integration problems with Mobile Network Sharing'






@dmavrakis: Are cost savings >> cultural and integration problems for mobile network sharing? - http://www.telecoms.com/46594/cultural-and-integration-problems-hamper-network-sharing-deals/

Dimitris Mavrakis, principal analyst at Informa Telecoms & Media, believes that a major challenge many operators should anticipate when embarking upon network sharing deals is the extent to which cultural and integration problems can slow down their progress and success. 
Mavrakis said that one such deal that he is aware of saw two operators spending several months holding meetings on a frequent basis in order to tackle cultural issues. And with some key figures in the industry, such as Orange Spain’s CTO Eduard Duato, calling for multiple vendors to share networks for cost-effective LTE rollout, cultural and integration problems will be vast. 
“If two operators cannot agree, what happens when there are three or four? The cultural problems and integration problems increase dramatically with the number of operators involved,” he said. 
He explained that there are multiple types of integration issues affecting operators in this scenario. 
“One vendor’s equipment may be compatible with the core network but with another one, it may require considerable effort to integrate. But there is a danger that after the equipment has been integrated the core network, it may still need considerable reconfiguration to work efficiently. This is just the tip of the iceberg; it could be that the billing system is not interoperable, or that the personnel are not trained to handle certain problems – there could be a million different problems.” 
Mavrakis noted the words of Graham Payne, managing director for the MBNL project, as evidence of the tribulations involved in setting up a shared network. Payne said that, unless the companies embarking on a sharing project were fully committed from board level on down, the results could be disastrous. 
“[Payne] said that the integration of the three networks was the biggest achievement of his career, and he’s a seasoned veteran – he’s not a newbie. So that speaks volumes about how difficult it can be,” said Mavrakis. 
He added that even by taking the path that Vodafone and O2 have in the UK, and splitting the market by geographic area, is not a sure-fire way to prevent such integration and cultural problems. 
“There’s no silver bullet; it really depends on each operator. In the case of Vodafone and O2 it may be a better solution, but if we’re talking about a shared network for LTE, from a cost perspective, the more operators involved, the better. The problem is working with the culture and the competitive nature of each operator.” 
However, Mavrakis did admit that because cost savings are the biggest driver for network sharing, the benefits that operators will see from such deals should be sufficient incentive to overcome any integration and cultural problems.

@KimKLarsen: (1) I have come to believe that for #NetworkSharing to be successful/sustainable it needs to provide more than "just" cost saving

@KimKLarsen: (2) Often Operators gets blinded of saving Potential and forget UPFRONT Cash requirements and Restructuring Cost needed!

@dmavrakis: Very interesting! Seems all discussion on network sharing is on benefits, but not on challenges or threats.

@KimKLarsen: (3) TMUK-H3G 3G sharing was about doing a lot more than they could standalone (for same or better TCO), EE Ltd formula similar,

@KimKLarsen: (4) PTC-Or PL Deploy incredible strong SHARED 2&3&4G network across! Poland (would not have been financially feasible standalone)

@dmavrakis: Agreed. Strong drive for single deployed nationwide network+sharing for LTE or any new RAN tech.

@KimKLarsen: (5) Negatives of ?#Networksharing? (a) upfront cash required, (b) helping competition (e.g., H3G-UK), (c) strategic lock-in,

@KimKLarsen: (6) (d) Complex governance (e) Complex & COSTLY disentanglement (f) loss of operational independence (g) asymmetric benefits etc

@dmavrakis: I would hate to think what disentanglement means in an active RAN sharing deal...

@KimKLarsen: (7) Doing more network for same/less TCO compared to standalone is a MUCH Easier case for ?#Networksharing? than just cost saving!
@KimKLarsen: ;-) There are no easy/clean Divorces! but Disentanglement of Active RAN Share w. Spectrum Sharing would be Mother of Messiness!
@dmavrakis: Is it even possible? I feel sorry for the person in charge of such a divorce :-)
@KimKLarsen: Though the lawyers would have a field day with Disentangling an Active RAN Share JV ;-) ....

@dmavrakis: Indeed! Patent litigation and network sharing divorces. Lawyers' dream cases!
@KimKLarsen: (8) Overlooked in ?#Networksharing?: (i) instant cell split=more capacity, (ii) improved coverage, (iii) Spectral efficiency boost
@dmavrakis: Very interesting! Seems all discussion on network sharing is on benefits, but not on challenges or threats.

@Gabeuk: Biggest issue I've heard for #Networksharing is the competitive dynamic -- you need to be more or less equal size

@KimKLarsen: Well then TMUK & Three UK must have been a mistake! ;-) ... Smaller party has much more to gain from sharing that's true!

@KimKLarsen: An important consideration as is the possible asymmetry! but I would not say it's the Biggest Issue nor a Blocking Stone!

@KimKLarsen: As the saying goes: "Money Makes Strange Bed Fellows" ;-) & cost savings do (often) take precedent over market dynamics.

@twehmeier: Interesting to see if agreement unwinds with transition to LTE, a la Sweden. Or are there commitments?

@Gabeuk: TMoUK and 3UK were the two smallest outfits at the time... so it worked for both of them

@Gabeuk: TeliaSonera wanted out of the deal, hence push to LTE. Telenor wont share in Norway, but will in Sweden

@Gabeuk: O2 and Vodafone are RAN sharing in the UK because they are roughly equal size; other combinations couldn't be agreed

@KimKLarsen: It is a highly asymmetric venture in terms of respective market shares and network size -> Size does Not matter too much!

@KimKLarsen: There are no other options in UK for meaningful network sharing! O2/VF needs higher net density to remain competitive!

@KimKLarsen: I just don't believe that Size Matters ;-) is a very important consideration for #Networksharing ...

@dmavrakis: Indeed, VF/O2 can't compete against MBNL's site density on a standalone basis!

@KimKLarsen: The only way O2 & VF could create a network in equal size to EEs in a meaningful economical way is to share their grids!

@Gabeuk: TMo, 3UK, and Orange all needed scale -- hence those combinations, and why VF and O2 sat aside

@Gabeuk: yes, the emergence of EE has changed the telco landscape in the UK

@KimKLarsen: (1) Changes in spectrum strength/position (low vs high freq) between partners might trigger an unwind.

@KimKLarsen: (2) though more likely than unwind would be downgrade from active to passive/site sharing!

@disruptivedean: Issue I see is around flexibility, eg if one MNO's customer profile has v different usage patterns

@dmavrakis: That may be in favor or active sharing. E.g. if busy hours or traffic patterns are different

@disruptivedean: Yes, but might be mix of signalling vs. "tonnage" intense, indoor/outdoor mix, specific geo's etc

@disruptivedean: ie network-sharing puts constraints on business models, customer targets, mktg propositions etc

@dmavrakis: Not sure if network sharing has effect beyond the network dept of MNO.

xoxoxoxoxoxo Added 13/07/2012 xoxoxoxoxoxo


@sadinmobile: Interesting - from experience "network" sharing should be strictly limited to a very short term or site/antenna sharing only..

@KimKLarsen: how do you get to that conclusion/experience? Particular the very short term statement? At odds with the economics!

@sadinmobile: After traffic levels pick up, networks will split anyway, until then it's nothing but tech issues and politics, s/t <5y

@KimKLarsen: 2+ yrs to get a shared network, spending abundant on integration & restructuring, w. <3 yrs to recover! Hmmm ;-)

@KimKLarsen: Though this said (1) I do agree that most of the Opex savings are in site related Opex incl. Ops/field services!

@KimKLarsen: (2) substantial Capex savings/avoidance can be achieved as well … doing so much more for the same amount of cash!

@KimKLarsen: and (3) network sharing is so much more than technology … it’s about marketing too … though politics! YEAHHH that too!

@sadinmobile: site/antenna sharing should def be done for many reasons. Also fibre backhaul sharing is a must for larger landscapes.

@KimKLarsen: particular last point is a really important one for LTE and HSPA+ where legacy backhaul falls short of air-interface!

@KimKLarsen: Few operators have the financial strength & infrastructure to standalone finance FTTS: backhaul sharing is important!

@KimKLarsen: And as backhaul FTTS is shared, so does site sharing jump out as a natural corollary.


Participants:
@dmavrakis = Dimitris Mavrakis
@KimKLarsen = Dr. Kim Larsen
@Gabeuk = Gabriel Brown
@twehmeier = Thomas Wehmeier
@disruptivedean = Dean Bubley
@sadinmobile = Sadin N

Monday, 9 July 2012

#FWIC Summary in Tweets with Pics, Presentations and Videos

Here is my summary from The 4th Future of Wireless International Conference (#FWIC). I created a OTT Stats, Facts and Figures presentation for the conference which is available here.


DAY 1

@zahidtg: #FWIC has started



@marekpawlowski: Full house for #fwic, sign of thriving, continually expanding mobile industry in Cambridge





@Qualcomm_UK: "Mobile is the largest technology platform in history" – #Qualcomm’s Joe Barrett at #FWIC keynote

@JawadAbbassi: Globally: 1 million new 3G connections are added on a daily basis. Source: @Qualcomm_IAR

@najeebster: 3.2bn 3G connections by 2016 Joe Barrett from Qualcomm at #FWIC

@geoffmccormick: data traffic to grow over 1000% in the next decade.

@Qualcomm_UK: “Consumers expect the amazing” – Joe Barrett of Qualcomm

@cambwireless: Joe Barrett from @Qualcomm_UK keynote 3.4 billion 3G connections by 2016, 1000 x growth in data by 2020

@Qualcomm_UK: #Snapdragon processors are used by 50+ manufacturers, in 340+ devices with a further 400+ in development – Joe Barrett, Qualcomm

@ndahad: The significance of mobile technologies globally, particularly emerging markets, & more smartphones to the masses http://ow.ly/i/IVvF

@Alliantus: Interesting first session. Powershift. New spectrum. More base stations - smaller & deployed to offload traffic - bring net closer.

@marekpawlowski: Does Qualcomm's Alljoyn hold possibility of internet of things network which meshes to become stronger the more entities which join?

@marekpawlowski: Qualcomm's Halo transferring kw power wirelessly over air gaps to charge cars. A final untethering of humans from power sockets?

@ndahad: Mobile - the digital 6th sense





@Alliantus: very interesting scene setting by #joebarrett #qualcomm one of best conference starts ever - on the button and no sales pitch. FAB.

@dw2: Note to self: learn more about http://www.qualcommhalo.com/ the Qualcomm Halo wireless charging system for cars mentioned by Joe Barrett

@geoffmccormick: biggest challenge for wireless auto charging is not the tech but the system. New behaviours and challenges abound.

@RichardTraherne: Further support for small cells to solve cellular access problems, at Future Wireless International Conference

@zahidtg: Connected car by Qualcomm at #FWIC




@Qualcomm_UK: Hey, @CambWireless #fwic and want to see the video #Qualcomm’s Joe Barrett talked about this morning?:



Joe Baratt's presentation is available here and the video is here.



@bensmithuk: Listening to Olaf Swantee (Everything Everywhere CEO)

@Alliantus: everything everywhere #Olafswantec CEO. Partnering for #4G. Built for data. More speed 4-6 times faster in lab. Latency improved.

@najeebster: Olaf Swantee, CEO, Everything Everywhere reckons this 4G stuff can provide connectivity equal to fixed-line broadband, hmm

@Alliantus: 4G tool for proving connectivity. Part of solution. Data growth rates 250 times in past year - smart phones and smart data.

@roryponeill: CEO Everything Everywhere Olaf Swantee "I'm staggered by the continuing growth of data. We can't cope with 3G...we must go 4G"

@cambwireless: Olaf Swantee, CEO, Everything Everywhere speaks at #fwic "Growth rates of 250% in data on the network every year"

@Alliantus: UK more dependent on services than any other because of service culture. Infrastructure needs to be improved - UK early adopters.

@kumithiru: wonder what percentage of EE's UK customer base using data hungry devices use them at home? 50% 60% 70% ?

@najeebster: 4G carries a stronger signal even cell edge, will help to solve rural broadband issues

@rob_symes: olaf swantee says there would huge job creation by next gen 4G network

@roryponeill: Olaf continues "Britain is reliant on digital service industry - no.1 contributor to GDP - yet 40 other countries have 4G already"

@Alliantus: #fwic reason delay because industry is sweating assets in UK. Big capital expenditure has not come. ROI? Not enough profit? Hard to believe.

@BrianIsATwit: Olaf Swantee #fwic 4G use cases are video, TV and real time gaming. B2B cloud services. M2M also driving new apps.

@BrianIsATwit: Olaf Swantee at #fwic inferring UK economy impacted by poor fixed and mobile broadband. 4G positive investment impact £5bn & 125K new jobs.

@Alliantus: #fwic ironically really poor O2 service here. Blocking tweet on everything everywhere? Or just because it is about #4G?

@Alliantus: role of lawyers in causing delay? Are we destined to be laggards and not leaders because of cyclical nature of Tech adoption?

@Alliantus: can be back on track quickly. Already have a 3G network? Many users think they are on 4G already.

@Alliantus: thought provoking talk. Really believes in focusing on customers. Passion. Making experience better. Good operator perspective.

@marekpawlowski: Refreshing to hear Olaf Swantee prioritising fundamental improvements to network quality over 'tariff gimmicks & loyalty points'

@marekpawlowski: However, concerned by Swantee's faith in 4G to solve rural access. Unlikely economics will be any different than any proceeding 'G'

@marekpawlowski: Challenge for Swantee will be moving from sales culture of pushing 'broadband' & 'smartphone' SKUs, getting closer to customer reality

@cambwireless: Olaf Swantree stresses the economy is dependent on digital infrastructure. 40 countries rolled out 4g already - uk falling behind

@BrianIsATwit: as a rural dweller my fixed and mobile experience terrible. don't doubt 4G capability but do doubt deployment and economics.

No Slides. Video of Olaf Swantee is available here


@Alliantus: #paultaylor #google. Text to speech. Can't tweet because of sensitivity. Confidentiality works both ways Google.

@geoffmccormick: is there an irony in google asking for privacy ??? Txt to voice google insider info coming soon (I hope).

@eurocomms: Interesting... Google engineering manager asks #fwic if his speech can remain confidential ahead of upcoming developer conference

@geoffmccormick: voice input needs visual confirmation. Interesting point made by google.

@eurocomms: Apologies to all those asking re Google at #fwic - WiFi ironically pretty poor... – talk was mainly about developments in speech technology

@Lautarinho: Amusing efforts by Google to keep information at a major conference private it seems.

@Brill_Brum: Muppet!... Google engineering manager asks #fwic if his speech can remain confidential ahead of upcoming developer conference

@rpctelecom: Paul Taylor of Google gave an interesting talk whose title he doesn't want mentioned and said some interesting unreportable things

@rpctelecom: By the way, Paul Taylor of Google needs @connectifyme to solve his hotel Internet multiple-device problems

No Video or Slides for presentation by Paul Taylor, Engineering Manager, Google

ZG: Since the Google I/O 2012 is already over, I dont see why this cannot be shared now. I will add the pictures at the end of this post.

@Alliantus: Interesting panel discussion. Femtocell for capacity? Will we as consumers spend the money themselves?

@cambwireless: Panel session @DavidCleevely pushes femtocell opportunity for new business model

@rupert_baines: @davidcleavely at #fwic on need for #smallcell how femtocells create opportunity & new business model for carriers: economics view not tech

@cambwireless: Panel Session Olaf Swantree says femtocells are part of the equation

@marekpawlowski: Good point about expediting uptake of femto cells by operators recognising & discounting femto use in tariffs. Few currently do.

@JawadAbbassi: 50% of #cellular users in the #UK still do not use a #smartphone

@roryponeill: Olaf "we still have 50% of our customers in the UK who don't have smartphones" <--this game is not over ;)

@marekpawlowski: Swantee: As internet becomes personal, people resist advertising. Digital advertising works only when it helps users complete missions

Video of Panel discussion here




@Alliantus: Chewing on ideas surrounding the evolution of the device. Rory O'Neill RIM.

@najeebster: Future of wireless by speaker from RIM. Vaguely ironic?

@najeebster: RIM - there are still CIOs that think response time to an email in over 48 hrs is OK

@Alliantus: predictive conversations can impact on way we communicate. Conversations will be written across multiple devices. Simplifying life?

@zahidtg: Is this the industry challenge?





@kumithiru: @roryponeill that's a big percentage. Vodafone recently referenced only 27% of European customer base are smartphone users

@geoffmccormick: great talk by @roryponeill of rim. Concise explanation of the role of device innovation and associated experiences. Well done !

@Alliantus: plenty of room for innovation in the market. Incredible growth potential. More of a bb pitch than generic piece about industry.

@najeebster: very decent spiel by @roryponeill that there's room for more than 2 players in a $1.4Tr mkt

@Alliantus: global market is aggregation of lots of local markets. Interesting concept worth noting.

@marekpawlowski: A vision of Blackberry at heart of internet of things, using back end to predict, mediate conversations & transactions by @roryponeill

@marekpawlowski: Not sure I agree with @roryponeill that digital simplifies conversations. Rather allows us to deal with more simultaneous complexity

@JawadAbbassi: According to #Blackberry, globally #smartphones make up 23% of total cellular handsets.

Rory O’Neill, Vice President of Software and Services EMEA, RIM presentation here and video here




@Alliantus: RichardJacklin #anite my god its full of stars. iPhone created new form factor. Much reduced range of models. Is this a trend?

@Alliantus: Model range dip in 2011. Seen across all devices as shift in vendors.

@rob_symes: data prices must rise by 40 percent to make up for loss of voice and messaging

@dw2: Liked the Arthur C Clarke 2001 references in Richard Jacklin's #fwicinnovation talk. I'll have some more in my debate pitch tomorrow :-)

@mattablott: Some interesting studies on operator 'device ranging' by Anite

@dw2: Richard Jacklin's summary of Samsung's recipe for device success: experiment rapidly with multiple approaches + smartly observe market

@marekpawlowski: Hearing how differentiation moved to software. Is it that users don't want differentiated hardware or just it is currently uneconomic?

@sdfriedner: Hot topics at #FWIC How will devices, particularly smartphones evolve in the future and what will be the differentiator?

@marekpawlowski: Asked: is great RF performance a UX differentiator? Yes, but not at point of sale! Becomes relevant once you own, when it's too late!

@marekpawlowski: Revealing reaction to Q about improving sustainability by keeping, upgrading handsets longer. "Our industry is based on consumption."

@zahidtg: Interesting analysis of cost/defect by Richard Jacklin of Anite


Richard Jacklin, Business Development Director, Anite; presentation here, video here



@rpctelecom: Of the around 40 speakers and panelists at #fwic as far as I can see only 3 are women. Hmmm says something about our industry I fear.


Track 1: Four Pathways to International Business Growth - Chaired by John Davies, UKTI

@cambwireless: Finbarr Moynihan at Mediatek says smartphones will have 60-70% of market with 100 dollar smartphone possible

Presentations:



Track 2: Utility or Valued Brand - Chaired by Mark Neild, Nokia Siemens Network


@cambwireless: Track 2 at #fwic Looking at value based pricing - mobile operators need to focus on core bus. Partner with OTT - don't compete

@cambwireless: Mark Neild, Nokia Siemens networks: Up to third of revenue on handset subsidy

@cambwireless: iPhone put more focus on network quality. Customers care more about quality of their networks

@cambwireless: Mark Neild, Nokia Siemens Network says operators need to stick to what they are good at - delivering access

Presentations:



Track 3: Bandwidth Hogs or Experience Innovators - Chaired by Reginald Kipke, Velocix

@marekpawlowski: Terrifyingly prehistoric to be sitting in a session about 'threats and opportunities' of OTT

@marekpawlowski: Myriad's @MWJ encourages operators to do *something* with digital service innovation. Doesn't need to be perfect first time, just try

@marekpawlowski: Good point by @mwj about how forgiving customers can be of experimentation if it meets certain needs. Good UX isn't about perfection.

Presentations:


Track 4: Where Next for Devices - Chaired by Zahid Ghadialy, Explanotech


@zahidtg: Wow! Track 4 at #FWIC is completely packed. Everyone loves to hear about device evolution.

@JawadAbbassi: The Future #Internet of things will need a machine 2 machine gateway to be scaleable


@zahidtg: Lol. Ian Davidsons slide



@zahidtg: Arm did an analysis that even though your phone may be 2GHz and 4 core, most of the time its running on 200MHz

@zahidtg: Science fiction here...transmission of Smell @ track4


@zahidtg: From a presentation by Jenny Tillotson



@zahidtg: Who has tried transmitting smells


@zahidtg: Interesting slide by @BrianIsATwit



Presentations: 






Track 5: The continuing role of Intellectual Property - Chaired by John Haine, Cognovo

Presentations:



Dinner in St. John's college


Day 2

@zahidtg: Cambridge consultants showing their Small cells reference design with Mindspeed tech inside


@zahidtg: Freescale and Arkessa showing M2M for the next 50 billion devices at#FWIC



@cambwireless: Day two of #fwic well under way with Matthew Postgate, Head of R & D, BBC talking “How is mobile broadband changing broadcasting?”

@dw2: Found a jackpot of fascinating videos about the future of wireless tech at http://3g4g.blogspot.co.uk/search/label/Videos courtesy of @zahidtg

@ndahad: the opportunities for mhealthcare. Professor Chris Lowe presenting on 2nd day of conference



@ndahad: what physicians typically looking for patients to track or monitor at home. Thousands of apps already available



@marekpawlowski: Perhaps there's no such thing as mHealth, just millions of distinct design challenges which, we hope, have some common tech solutions?

@ndahad: mhealthcare - the mhealth ecosystem




@marekpawlowski: Wealth of healthcare insights from Chris Lowe. Particularly the interest in doctors for using digital to facilitate more collaboration

@marekpawlowski: Also how greater self monitoring by patients could aid resource planning and epidemic response in the health system

@ndahad: big opportunity for mhealthcare solutions is in diabetes monitoring, 400 million affected worldwide, figure set to double in 10 years

@Alliantus: everyone saying what a fantastic job #ChrisLowe from Uni. Cambridge did this morning. Talking about mHealth

Prof. Chris Lowe, Director, University of Cambridge; slides here, video here




@kumithiru: Given voice to text keynote at yesterday's #FWIC fun to see@MatthewPostgate start with a Siri slide today

@Alliantus: How is mobile broadband changing broadcasting. A personal journey. Key enabler to redefine operating context. Industrial revolution.

@Alliantus: Towards a new broadcasting system. Universal. Live & on demand. Creation & curation. Immersive & pervasive. Shared and personal.

@Alliantus: Trend towards immersive and pervasive Tv. People want to be part of the service. Aunties view not the only one.

@Alliantus: Mobile equalised productisation with BBC content. No longer after thought.

@kumithiru: BBC 1-4-10 strategy for online service provision

@zahidtg: The 1 10 4 concept by BBC at #FWIC - 4 stands for 4 screens




@zahidtg: 50% of iPlayer access is now on 3G

@bensmithuk: BBC working on companion apps to play-out live in sync with programming including shows like Frozen Planet.

@Alliantus: is the broadcaster creator or curator? What is its role with user generated news, eg?

@BrianIsATwit: BBC #fwic future tech roadmap for broadcasting. LTE broadcast mode important.




@kumithiru: a lot of talk about e-MBMS in the US LTE networks good to see@MatthewPostgate of BBC deal with issue

@zahidtg: eMBMS is a research area by BBC :-)

@bensmithuk: BBC approaches for syncing 2nd screen: pure time sync, audio watermarking & syncing API interfaces (in order of 'frame accuracy')

@evolaris: Matthew Postgate, BBC: eMBMS interesting technology for broadcasters

@marekpawlowski: Matthew Postgate setting out immersive (3D, HD) & pervasive (new touchpoints) as tenets of BBC strategy

@marekpawlowski: BBC using Web sync, audio tags & home network API to link linear broadcast & companion devices. All must degrade gracefully

@marekpawlowski: Being able to link linear & companion content with frame accuracy is priority for BBC to try more creative multi-touchpoint experience

@marekpawlowski: Since iPlayer made accessible over cellular, has grown to 50/50 mix with Wifi on iPhone, but has not cannibalised Wifi at all

@marekpawlowski: However iPlayer iPad usage remains primarily Wifi, suggesting predominance of home usage

@marekpawlowski: I wonder if BBC will experiment beyond just multi-screen & start to build contextual experiences responsive to sensors & behaviour?

Matthew Postgate, Head of Research & Development, BBC; No Slides but Video is available here.




@zahidtg: Test challenges of connected car by Rohde&Schwarz


@zahidtg: We are also talking of VoLTE testing. The small note at the bottom has always worried me



Anton MessmerDirector of Subdivision, Mobile Radio Teseters, Rohde and Schwarz; slides here.




Innovation Hothouse - Chaired by Kevin Coleman, Project Director, 'Discovering Start-Ups'
Video here.




Policy Panel - Chaired by Stuart Revell, Chairman, ICT KTN Wireless Technology & Spectrum Working Group

@Alliantus: Airwave: spectrum is important to secure channels. Following global trends. Public safety network is minute in comparison to public.

@Alliantus: Small network for emergency response is expensive for small net. What price safety? Spectrum is important.

@Alliantus: Motorola. What do you want you phone 911? Someone who knows we ring 999. Cultural differences are interesting.

@zahidtg: Interesting. Emergency services use 0.9% of all spectrum between UHF and 6Ghz.

@RichardTraherne: Joe Butler, Ofcom, at Future #Wireless Conference #FWIC says radio spectrum access/use strategy must change

@Alliantus: International countries will not wait for Europe to make decisions. Sharing of infrastructure and services. LTE allows opportunity.

@Alliantus: How do we as a society value spectrum.

@Alliantus: voda. 15 year decisions regarding infrastructure. Where is the money? People don't care how they connect. How do we accommodate?

@cambwireless: Andy Hudson, Vodafone, head of spectrum policy, says that the most efficient use of spectrum is overall aim

@Alliantus: LTE not the soln for public safety. USA have made decisions that they will use it on the back of disasters such as Katrina and 911.

@Alliantus: Control will be driver for two networks. Could have sharing but only if emergency had control.

@zahidtg: I absolutely disagree that broadcasting is a complete waste of spectrum. If there were no broadcast ppl would try VOD, overwhelming nw

@cambwireless: Andy Hudson, Head of Spectrum Policy, Vodafone: "Biggest challenge is to make low cost high performance filter for handsets"

@rpctelecom: Jeppe Jepson of Motorola "broadcasting is the most wasteful use of the radio spectrum" - I'm not sure many would agree with him!

@rpctelecom: Ofcom wants a flexible spectrum map but will only "enable" not "regulate" for it. But will incumbents release spectrum if not pushed?

@rpctelecom: Andy Hudson of Vodafone says that Vodafone and O2 will share network infrastructure to give 98% indoor coverage in UK

Video of Policy Panel here.




@Alliantus: Colin Brereton #PwC Mobile enabler of global change. Interesting slide deck. Worth a download. Opportunity in Devoping World.

@bensmithuk: Don’t we need to stop marvelling at how the ‘young people’ are able to multi-screen and discuss / understand what all consumers want?

@bensmithuk: Tired of hearing ‘developed world’ & ‘emerging markets’ as binary distinction in mobile. Don’t we need a more granular description?

@Alliantus: New generation different mobile use. Apps 10Bn user market. See slides for other.

@cambwireless: Pwc - planet needs to be more productive. Mobile can become the primary enabler of social and economic development

@Peter_Whale: Thanks to Colin Bererton #PwC for laying challenge to focus creative energies on application of wireless to massively benefit society

Colin Brereton, Partner, Global Communications Industry Practice, PwC; slides here video here.

The Cambridge Debate

@zahidtg: #FWIC debate:This house believes that the future of Innovation in the wireless industry is within the Virtual rather than the Physical World

Video here.


@Peter_Whale: really stimulating 2 days. Head full of insights. Now the fun of connecting the dots; finding the takeaways; turning ideas into action

@vectafrank: well done@cambwireless - best yet!


Participants:
@cambwireless = Cambridge Wireless official twitter account
@zahidtg = Zahid Ghadialy
@marekpawlowski = Marek Pawlowski
@Qualcomm_UK = Qualcomm UK
@JawadAbbassi = Jawad J. Abbassi
@najeebster = Najeeb Khan
@geoffmccormick = geoff mccormick
@ndahad = Nitin Dahad
@Alliantus = Kevin Coleman
@dw2 = David Wood
@RichardTraherne = Richard Traherne
@bensmithuk = Ben Smith
@roryponeill = Rory O'Neill
@rob_symes = Rob Symes
@BrianIsATwit = Brian Robertson
@eurocomms = eurocomms
@rupert_baines = Rupert Baines
@mattablott = Matt Ablott
@sdfriedner = Saul Friedner
@Brill_Brum = Stu
@rpctelecom = RPC Telecom
@evolaris = evolaris
@RichardTraherne = Richard Traherne
@Peter_Whale = Peter Whale
@vectafrank = Frank Morris

In case you enjoyed my effort in collecting the tweets please let me know by clicking the 'Very Useful' checkbox below.


xoxoxoxoxoxoxoxo Additional Information xoxoxoxoxoxoxoxo 

As I mentioned in the beginning, Paul Taylor, Engineering Manager, Google, gave us a presentation and requested that we dont share information because of the Google developer conference. As this is over now, I am sharing the pics I took for his presentation. If anyone from Google raises an objection, I will take them down :-) 
















Sunday, 8 July 2012

3GPP based 'Sponsored Data Connectivity'


One of the features being investigated and added is the Sponsored Data Connectivity feature in the Evolved Packet System. This feature has lots of backers as this is deemed to be a new source of revenue for the operators.

In Release-10 one of the items for this is titled 'Policy Enhancements for Sponsored Connectivity and Coherent Access to Policy related Databases (PEST)'

The justification for PEST is as follows:


With the emerging of innovative IP services, the transactional data usage is becoming more and more prevalent on the mobile. For example, the user downloads a purchased ebook from an online store; the user purchases and downloads a game from an operator store; the user views free trailer clip from an online library to determine whether to buy the entire movie or not. In many cases, the Sponsor (e.g., Application service provider) pays for the user’s data usage in order to allow the user to access the Application Service Provider’s services. This enables additional revenue opportunities for both the Application service providers and the operators.


In particular, such dynamic data usage provided by the Sponsor allows the operator to increase revenues from the users with limited data plans. The user may have limited data plans allowing only a nominal data volume per month and the Sponsor may dynamically sponsor additional volume for the user to allow access to the services offered by the Application service providers.


The PCC framework can be enhanced to enable such use cases, in particular, it allows the operator to provide service control based on such sponsored services. For example, it allows a dynamic IP flow to be excluded from the user’s data plan since a Sponsor might sponsor the data usage for the identified IP flows. For example, the user may use the limited data plan to browse an online store for interested books; but once a book is purchased, the data usage for downloading the book can be granted for free. In addition, the IP flow may also be granted certain level of QoS (e.g. video streaming).



TR 23.813 studied the feasibility of these scenarios of sponsored connectivity in the key issue 1 and converged into a set of extensions to the PCC procedures which will allow the operator to provide sponsored connectivity to sponsor entities.


In addition to Key Issue 1, SA2 also studied the feasibility of Key issue 2 - Coherent access to Policy related databases within TR 23.813. It enables UDR (User Data Repository) in the PCC architecture as an optional functional entity where PCC related subscriber data can be stored and retrieved by the PCRF through the Ud interface. This deployment scenario does not require SPR and allows the PCRF access to the PCC related subscriber data stored in the UDR.

In Release-12 PEST is linked to another new feature titled, 'Interworking between Mobile Operators using the Evolved Packet System and Data Application Providers (MOSAP)'

The Justification of this is as follows:


Mobile operators have to deal with increasing flexibility of data services delivery on different devices. 


The data services could be hosted by the mobile operators in their data centers within 3GPP domain or could be hosted by 3rd party data application providers that could be outside of the mobile operator domain. 


Current practices involve individual mobile operators negotiating agreements with data application providers resulting in proprietary additional functionalities in 3GPP networks which results in  non-standard 3GPP interfaces. With the advent of new models of services delivery like cloud computing and Application Stores, it is important that the mobile operator minimises upgrades to the network  and associated backend integration. 


Also the mobile operator has the opportunity to explore various charging models in this interworking scenario with data service providers. 


Sample services/capabilities that mobile operators can provide to data application providers are customised billing/charging, promotional services, group addressing capabilities, identity services, statistics, etc.


This WI proposes to enable the mobile operator to use enhanced functionalities and interfaces to meet the needs of the rapidly changing industry models. The WI is expected to develop requirements and architectural frameworks for authentication, authorization, policy, charging, mobility and session continuity aspects for various interworking scenarios.


The existing schemes for authentication/authorization and charging need to be studied and updated/enhanced, when deemed necessary, by liaising with other 3GPP Working Groups/SDOs/fora in charge of them.


This WI was de-prioritised in Rel-11. The Rel-12 work will take into consideration the new TS 23.682 developed in Rel-11 (Architecture Enhancements to facilitate communications with Packet Data Networks and Applications).

What are you your thoughts on sponsored data connectivity?

xoxoxoxoxoxo  Added on 08/07/2012 - 14.00 xoxoxoxoxoxo



I had a quick discussion with Dean Bubley on twitter and here is what he thinks:

Key question is what use cases & how the biz model / sponsor interaction works. 1-800 model is a #UselessCase for example. I think tollfree/1-800 apps is a nice idea, but totally unworkable when you drill into the practicalities. There are a few corner-cases & niche exceptions (eg govt-supplied apps) but proposed case for general apps / content is a chimera. 

More details on what Dean Bubley means is on his blog post here.

The comment at the end is very interesting, summarising the hurdles that exist in providing 'Toll-free data'.

My belief is that since the operators are running out of the options in generating new revenues, they may make a compromise and find a middle ground for making the 'Sponsored-data' to work

Tuesday, 3 July 2012

A quick summary of #SCWS2012 in tweets

Summary of the interesting announcements and things that happened in the Small Cells World Summit 2012

DAY 1

@lesanto: "small cells are seen as a viable option to meet the demands of exponentially growing networks". even Mongolia is getting into the small cells!

@lesanto: First keynote speaker is Simon Saunders chairman of the Small Cell forum (he's written a LOT of books on the subject...)





@lesanto: I will be quoting Simon Saunders in this style: SS "this is the premier Small Cells event in the world"

@lesanto: SS "the agenda over the next few days is effectively a guide to all the Small Cells issues - a well balanced program"

@lesanto: SS "people often ask which Small Cells event they should go to. I say this one, if you can only do one industry this is it"

@lesanto: Simon Saunders "why is it that Small Cells are a good idea in the first place?"

@lesanto: SS "the more we try to serve the unlimited demand for data with macro cells the more interference we have to deal with"

@lesanto: SS "Small Cell networks help us to serve those data demands without increasing interference"

@lesanto: SS "we founded the Femto Forum in 2007 to answer these challenges"

@lesanto: SS "through hard work we achieved an open architecture for the 3G Femtocells. We highlighted a business case for Femtocells"

@stewartbaines: Simon Saunders: Capacity at limits, pushing Shannon's Law. We need more cells, tighter interference control and cost control

@lesanto: SS "deploying more small cells decreases network interference if managed properly"

@lesanto: SS "it is very heartening to see operators today deploying Femtocells successfully, we're seeing a great deal of maturity"

@thinksmallcell: Operators are finding the cost savings, churn reduction of femtocells to be much better than originally forecast - Simon Saunders

@lesanto: SS "Key attributes of small cells include Scalability, Automated configuration and optimisation..."

@lesanto: SS "we see the need and opportunity to do even more with small cells"

@Ubiquisys: "Our work today is about differentiating the technology to fit different environments"

@lesanto: "60% of operators surveyed consider small cells will be more important to LTE deployments than macrocells"

@LisaGCisco: Chair Simon Saunders highlights the Small Cell Forum work areas that include home, enterprise, metro and rural small cells

@stewartbaines: Simon Saunders: i struggle to find an operator that does not have small cells on their roadmap

@lesanto: go to http://smallcellforum.org where you can download the Small Cells Market Status report (free)

@lesanto: Small Cells forum now has 76 technology providers as members

@lesanto: In 2007 commercial deployment of small cells = zero -- now we have 41 operators deploying them commercially, including 9 of top 10

@bmbarnowski: great retrospective on the evolution of the femtocell/smallcell forum by SS … 2007 was a lonely year indeed for femtos ..

@lesanto: small cell deployment was once solely focussed on domestic deployment, now deployment is much broader inc commercial

@lesanto: 3.8 million femtocells deployed commercially worldwide

@Alejandro_Avren: 3.8 million femtocells deployed globally, says simon saunders of the small cell forum 

@lesanto: several deployments have reached real scale, such as Sprint : over 600,000 units deployed

@lesanto: there will be more small cells deployed than macrocells by the end of 2012

@lesanto: to summarise : small cells have properly arrived ;0)

@Ubiquisys: By the end of 2012 there will be more Small Cells (6.4m) than Macro Cells

@thinksmallcell: forecast 6.4million small cells by end 2012 = more than all global macrocells all technologies

@lesanto: prediction: 91.9 million small cells will be deployed worldwide by end of 2016

@MarkBLHenry: Simon Saunders: "... The central magic of cellular is spectrum reuse..."

@lesanto: small cells offer a very substantial opportunity to increase capacity in a network

@stewartbaines: Simon Saunders: more small cells (6.4m) than macro (6m) by end of year. 80% all cells will be titchy by 2016 #SCWS2012. I got 2 of them :)

@lesanto: small cells can offer real positive change for the user experience on a 3g network

@lesanto: wi-fi and small cells need integration - they should be deployed in cooperation

@disruptivedean: Survey results at #SCWS2012 about coexistence & integration of Small Cells & WiFi point to wishful & unrealistic thinking about #HetNets

@lesanto: we see the opportunity for a deeper integration of small cells and wifi

@disruptivedean: Just had further evidence about slow/misguided focus of Carrier WiFi. WBA announced a trial of NGH WiFi starting Q4 #TooSlow

@lesanto: 2011 Small Cells Forum published small cell APIs

@Ubiquisys: The two overriding themes of @SmallCell_Forum's work are: a) Open and b) Multi-technology 

@disruptivedean: My summary of intro at #SCWS2012: Good move shifting from femto to broader small-cells. Looking bright for LTE. Unconvinced by WiFi pitch

@lesanto: "Vodafone's strategy is to drive Small Cells from a customer needs perspective"

@lesanto: products such a Vodafone's 'sure signal' need to be plug and play, easy to install and use

@SmallCell_Forum: 3.8 million femtocells deployed globally today #SCWS2012. Market status report now at: http://www.smallcellforum.org/resources-white-papers

@lesanto: Vodafone are now running a trial of commercial small cells in Germany with great feedback already

@thinksmallcell: Vodafone to launch enterprise femtocells in Germany 2013. Good feedback from trials so far

@lesanto: data is becoming continually more important to customers, and they also want less wires and network devices in their homes

@thinksmallcell: Vodafone showcasing new FemtoPlug - embedded femtocell into a small mains plug. 8 calls 21Mb/s. Sagemcom and ALU suppliers.

@lesanto: enterprise customers are a very important segment of Vodafone's femtocell proposition - they want easy integration into their IT

@danieldotfox: Wow. The new Sure Signal product from #Vodafone looks amazing. Well thought out consumer proposition. Nice!

@SmallCell_Forum: Vodafone announces femtoplug: tiny femtocell with ethernet over mains. To be launched in existing markets 'within weeks'. 

@disruptivedean: Liking the new "femtoplug" products announced by Vodafone. Very neat residential femto integrated into electric plug. 

@lesanto: Present speaker, Alan Law, Technical Lead for femtocells, Vodafone Group...

@lesanto: "where do you put small cells? How can we determine where the hot spots are? Fortunately there are tools available to help here"

@lesanto: "geolocation tools can also be exploited for network quality improvements"

@Ubiquisys: "Geolocation can be used to identify traffic hotspots"

@lesanto: "Vodafone have gained essential experience on how to address challenges with public access small cells for many environments"

@lesanto: "the availability of multi-technology small cells eases deployment"

@lesanto: "accelerate availability of multi-technology small cells to reduce the number of site boxes required to ease deployment"

@lesanto: "it not just about network cover and quality - it is also about driving new services and revenue growth"

@lesanto: Next speaker : Sebastien Pham Programme Manager New Products Vodafone New Zealand.

@LisaGCisco: Vodafone's Alan Law underscores importance of Iuh standard to accelerate small cell market adoption 

@lesanto: Vodafone NZ faces the challenge of a relatively large area with a relatively low number of users.

@lesanto: 4.8 million mobile subscribers in 2011 in New Zealand - 97% 3g coverage (vodafone) - rural broadband is very challenging

@lesanto: Vodafone deploying small cells in homes in NZ, but their Sure Signal will only work on Vodafone's own DSL network.

@lesanto: watching a video on how small cells can help you make better mobile calls at home : are you hanging out a window to get a single?

@stewartbaines: Femtos bring broadband to rural communities in NZ:http://www.vodafone.co.nz/suresignal

@lesanto: plug in a Sure Signal small cell box into your DSL and suddenly you can make mobile calls from anywhere in the house!#sorted!

@stewartbaines: No more driving testing: use geolocation tools to identify traffic not-spots. Vodafone at #SCWS2012 #smallcells

@lesanto: Next vid: a small business in NZ in a building known as the bunker - thick concrete and steel walls = poor mobile reception!

@disruptivedean: Ironic that Small Cell industry finally getting enterprise proposition right, at same time that #BYOD drives #BYOSP in businesses 

@lesanto: yep, you've guessed it : they plug in a Sure Signal small cell and their mobiles all work - even inside the bunker ;0)

@stewartbaines: @katebo Orange is doing a prez on it's enterprise femtocell strategy at#SCWS2012. Will grab a post for Connecting Technology blog

@danieldotfox: Small Cell feedback via Vodafone.nz, from customers: It's life changing! We all need and depend on mobiles... Food for thought!

@lesanto: small cells were deployed during the Feb 2011 Christchurch earthquake to replace broken macro cells in certain essential areas

@Ubiquisys: Femtocells have been used in disaster situations for emergency coverage, such as the Christchurch earthquake 

@vodafoneNZ: @Ubiquisys Our network team did incredible work for Chch #eqnz. Used creative tools including the Truck http://bit.ly/NGPzM7

@lesanto: new speaker : Emmanuel Adnot International Strategy Manager at Orange...

@lesanto: Orange Group had $45bn turnover in 2011

@lesanto: talking about : How Femtocells support Orange's B2B strategy...

@lesanto: "coverage needs in enterprise markets are niche" Emmanuel Adnot, Orange (EA)

@lesanto: "10% of B2B customers have indoor mobile reception issues that effect their business"

@lesanto: "10% is a niche but it still represents a significant market"

@lesanto: "45% of those connectivity issues are suffered in basement or storeroom situations" EA

@lesanto: "80% of customers suffering local connectivity issues are ready to move to an operator offering a solution to the problem"

@lesanto: "small cells are part of the B2B indoor coverage strategy" EA

@lesanto: "30% of B2B users are using smartphones - but that share is growing massively"

@lesanto: small b2b customers need both wi-fi and small cell solutions to answer their connectivity issues

@lesanto: "small cell installation reduced churn by almost 50% where connectivity had previously been an issue"

@lesanto: "B2B customers suffering indoor connectivity problems are ready to pay for small cell solutions"

@lesanto: "Orange will launch small cell solutions to the UK market in summer 2012"

@danieldotfox: In Portugal, #Orange cam charge over €1000 for a B2B femto. Wow.

@stewartbaines: Orange study: 80% of business customers ready to churn if their coverage issues are not addressed. #SCWS2012. Similar to Alcatel research...

@SmallCell_Forum: Orange: PT, FR, Romania B2B femtocells launched, 2 more countries to be launched (UK, Be) by end 2012 #scws2012 plus Poland next year

@stewartbaines: Small cells can be basis for location-based services. Stop the dumb pipe!

@lesanto: "what's next? Femtocell as a service for small operations..

@lesanto: "what's next: femtocell and other techs within a small cell - leverage indoor coverage solution for location based services"

@Ubiquisys: What's next for B2B femtocell solutions? Here's @orange's outlook





@lesanto: why are Orange concentrating on B2B for small cells? Could it be the cost? I can't see many consumers paying $1500 a pop!

@lesanto: but Orange haven't ruled out bringing small cells to the consumer...

@dmavrakis: Orange believes that SMBs that have coverage problems are willing to pay €1500 for an access point.

@stewartbaines: Orange France enterprise femtos cost 1500 euros. But you do get a visit from an engineer. I thought they were plug & play?

@lesanto: next speaker : Martin Guthrie - head of business development - NEC

@lesanto: MG "small cells are beautiful"

@lesanto: "the world is getting smaller, so are macro cells"

@lesanto: "smaller and smaller cell sizes are an inevitability along with the technical and cost benefits they bring"

@lesanto: " many small cells advantages : better coverage, greater capacity gain, higher density coverage"

@lesanto: "business case benefits of small cells are not fully understood"

@Ubiquisys: The elephant in the small cells room is dichotomy between vendors: "look at our tech" & operators: "how can we make money?" @NEC

@lesanto: "benefits: reduced customer churn : increased customer acquisition : reduced cost of new macro deployment : "

@lesanto: " more benefits: leverage presence of mobile operator in the home : Increased ARPU "

@Ubiquisys: "Integration with operators' existing network and system is key" @NEC

@lesanto: technical and marketing support is essential when deploying small cells - choose your vendor carefully!

@lesanto: "make sure that your small cell solutions use advanced & adaptive radio management technologies that won't interfere with macro"

@lesanto: Next speaker : Mark Gallagher Principle Engineer, Cisco

@lesanto: "mass adoption of the mobile internet is going on right now - scaling to meet this demand is the challenge"

@Ubiquisys: The next speaker is Mark Gallagher of @CiscoSystems "Defining the New Normal"

@small_cells: "usage patterns in mobile internet are as important as the size of use"

@disruptivedean: Watching Cisco at #SCWS2012 . Think that it's underestimating % of smartphone data that goes via WiFi, only small % of which is offload

@small_cells: "network densification is required : small cell development = highly dense topologies"

@Ubiquisys: "Network densification is required. Small cell deployment = highly dense topologies" @CiscoSystems

@small_cells: "you must use all the spectrum assets available to you"

@small_cells: globally available data sources can be incorporated into RF planning tools to give a clear picture of where to add small cells

@small_cells: "you need a simple, scaleable small cell solution that's properly managed"

@small_cells: "there is significant revenue potential in the small cell business model" -- think beyond simply making savings

@small_cells: "Small cells really are the new norm"

@Ubiquisys: London hotspots map shows usage, including tweets & Flickr photos, identifies small cell deployment locations.

@Ubiquisys: Small cells future built around growing penetration of mobile internet. Take learnings from adjacent markets.

@Lance_Hiley: #ciscosystems shows geolocation tool to identify potential #smallcellsdeployment locations using #flicker and #twitter uploads

@small_cells: "small cells are splitting into two categories : capacity and coverage"

@small_cells: "how can we cope with the data tsunami that's coming at us?"

@small_cells: "the cost difference between a small cell and a macro is large"

@Ubiquisys: Joe Madden of Mobile Experts on Small cell economics and time-to-market

@small_cells: "with data growth doubling every year you really need to plan ahead to cope"

@Ubiquisys: Data growth in US will not be uniform. Most data is consumed in downtown metro areas.

@small_cells: "imagine if it was your job to find sites for 28,000 new macro masts per year to cope with data demand!"

@Ubiquisys: Balanced solution = towers in the rural areas, picocells in urban areas.

@stewartbaines: Joe Madden: It worries me that operators are talking small cells only for LTE. You need a balance (small + macro)

@lesanto: "operators are not keeping up with the data curve, I don't see them spending enough capital to keep up with demand"

@lesanto: "I think we're going to fall behind data demand in a serious way in 2015/2016"

@Ubiquisys: Operators won't be able to keep up with data demand. Be ready to ship millions of picocells in next few years.

@lesanto: "when customers want to use more data than they can get we'll have unhappy customers and that means churn"

@disruptivedean: HIghly questionable supply/demand curve at #SCWS2012 that doesn't cover impact of pricing & policy management constraining "demand"

@lesanto: "those unhappy customers will force operators to make choices they hadn't previously wanted to make for economic reasons"

@stewartbaines: Joe Madden: be ready to ship millions of small cells, whether cheapest or not, by 2015

@lesanto: "we are projecting high numbers of small cells because of time-to-Market issues..."

@lesanto: The #London2012 olympics throws up a real challenge for mobile operators - small cells are already installed for the event.

@danieldotfox: #O2UK has 100 small cells within the London area.

@Ubiquisys: Currently on stage, Robert Joyce of Telefonica. Case study: delivering small cells into the heart of central London

@SmallCell_Forum: O2 says "small cells are the only way" for future capacity, even factoring on extra spectrum and LTE-A.

@lesanto: "2g hotspots aren't in the same place as 3g hotspots so replacing existing 2g small cells for 3g cells won't always bring results"

@danieldotfox: #O2UK really like 'open' femto cells. Interesting!

@lesanto: O2 bid on access to street furniture, street lamps etc, in order to use them to provide wi-fi and small cells

@lesanto: BUT, once O2 had the poles they discovered the councils wanted planning permission for each and every lamppost installation...

@stewartbaines: O2: 400 individual planning applications required to deploy metro wifi in Kensington and Westminster. Ouch!

@lesanto: O2 also had to considerer the form factor of the installations, London lampposts are not suitable for big set upis!

@lesanto: O2's London network is fed both 'over the street' and 'under it' - using a mix of masts, cells and fibre...

@lesanto: O2's mobile network plan for London aims to serve a Gig per Km2

@lesanto: O2 have 12 access points for mobile in Trafalgar Square alone

@lesanto: You lot should see just how complex serving mobile to the streets of London is. Remember this next time you complain about signal

@lesanto: Olympic village buildings are clad in aluminium for heat retention - this also locks out mobile signals!

@lesanto: the result is the Olympic village has become probably the densest installation of small cells anywhere...

@SmallCell_Forum: O2 have deployed 1200 femtos in a in an apartment block for some 'very healthy people' (!) in London for this summer

@lesanto: O2 want to use their Olympic experience to roll out small cells elsewhere - but say the price has to come down!

@joelpagot: @wendyzajack nice pic! #smallcells also come in "green" (low-power mobile devices)




@Ubiquisys: Here's a prototype solar powered small cell. Interesting concept.




@joelpagot: @Ubiquisys Good example for #GreenICT #smallcells big impact: more capacity for less

@SmallCell_Forum: After announcements by O2 and Orange today, is UK first market in world where all operators have publically announced femtocells?

@thinksmallcell: O2 deployed 1Gb/s per square kilometre capacity onstreet 3G/WiFi in London using Small Cells - believe will meet forecast demand

@Lance_Hiley: Telefonica's Rob Joyce forecasts 1Gb/s per km #backhaul requirement for London #smallcells by 2015.

@disruptivedean: @Lance_Hiley Quite astonishing to think that 1sq km use of mobile data in 2015 is only equivalent of a single FTTH broadband cnxn

@markc_reed: “@thinksmallcell: O2 deployed 1Gb/s per square kilometre capacity in London using Small demand #SCWS2012” what about install & bhaul cost?

@lesanto: Manish Singh CTO of Radisys is now on the stand

@Ubiquisys: @radisys: Over the next three years, which sources of disruption will have the greatest impact on mobile operators?

@disruptivedean: Radisys survey at #SCWS2012 shows operators still think "good user experience" = seamless WiFi authentication & handover. Very wrong indeed

@Ubiquisys: You need a portfolio of products to address different segments. Requirements are evolving, so flexibility is a must. @radisys

@thinksmallcell: 46% of operators surveyed said logistics and deployment model were barriers to rapid small cell rollout - Radisys survey

@danieldotfox: #O2UK state that 1Gbit per square kilometer is needed for sufficient outdoor data capacity within 2015 timeframe. Crikey.

@Ubiquisys: NGMN Alliance's Julius Robson is talking about small cell specific backhaul requirements

@lesanto: The relentless growth of data consumption - can we handle it? http://smallcells.posterous.com/the-relentless-growth-of-data-consumption-can via @small_cells

@Ubiquisys: Deployment prerequisites for small cell deployment: unserved demand, suitable site, backhaul connectivity #NGMN

@Ubiquisys: Small cell devices are more visible than macros and need to be small, light, touch safe and tamper proof

@stewartbaines: Wilson Street post from #SCWS2012: Orange or Vodafone taking best approach to femtos? - http://www.wilson-street.com/2012/06/scws2012-femtocells-pile-them-high-and-sell-them-cheap-or-keep-them-for-the-most-valuable-customers/

@lesanto: Somewhat technical this presso... not eminently tweetable see "security of LTE backhauling" white paper by ngmn - http://www.ngmn.org/uploads/media/NGMN_Whitepaper_Backhaul_Security.pdf

@Ubiquisys: Small cell backhaul connections are viewed as untrusted and may need IPsec encryption

@lesanto: "backhaul is a key enabler for small cells, but there is uncertainty around which solutions are suitable"

@Ubiquisys: Backhaul white paper is available at http://www.ngmn.org/fileadmin/user_upload/Downloads/Technical/NGMN_Whitepaper_Small_Cell_Backhaul_Requirements.pdf

@lesanto: The streets of London are paved with small cells #SCWS2012 http://smallcells.posterous.com/the-streets-of-london-are-paved-with-small-ce via @small_cells

@Lance_Hiley: Availability of #smallcells can be relaxed in hotspot deployment scenario says Julius Robson, editor of @ngmn_alliance Whitepaper

@lesanto: since the show started this morning we have seen 5% growth in the industry as two major mobile operators have adopted small cells

@SmallCell_Forum: France & UK first countries globally where all mobile operators have announced femtocells.

@lesanto: majority of South Koreans using LTE networks by 2014

@lesanto: South Korea enjoys one of the highest adoptions of high speed networks in the world

@lesanto: SK telecom launched the world's first LTE + wi-fi femtocell network in 2011

@lesanto: SK telecom is preparing for the PETA byte era - which is next year! 1 PETA = 10 to the power of 15 bytes.

@stewartbaines: @lesanto Key thing about the petabyte era, is SK Telecom will has 1 petabyte PER DAY on their mobile network.

@lesanto: Small cells can provide extended coverage at lower cost

@lesanto: "For interference mitigation in small cell deployment, a central interference management system is being developed"

@Ubiquisys: Nick Karter of @qualcomm will now talk about the convergence of 3G, 4G and wifi

@lesanto: "the growth in data traffic is outstripping the ability to put new spectrum on the market" (say it again)

@lesanto: "there is an increase in operator provided wi-fi"

@lesanto: "wi-fi is already a small cell but without all the features you expect from a mobile network"

@lesanto: "Hotspot 2.0 - converging the wi-fi and cellular networks"

@lesanto: "people use cellular primarily for email and facebook, while they use wi-fi for youtube"

@lesanto: "optimising power consumption is critical when combining so many functions into one box"

@lesanto: "you need a good application processor to manage the network efficiently"

@lesanto: providing mobile data is extremely complex - it's a typical swan swimming scenario, serene above the surface, mad action below it.

@Ubiquisys: Need for RF coordination with coexistence of Wi-Fi and LTE. Optimising power limitation is critical. @qualcomm

@lesanto: "security is obviously very critical to a mobile network"

@lesanto: "Hotspot 2.0 - the mission is to make wi-fi connectivity (of mobile devices) as seamless and easy as cellular"

@danieldotfox: The #Qualcomm approach to multiradio/multi spectrum type access points looks good. Mixed in with Hotspot 2.0. Smart thinking.

@Ubiquisys: Manish Gupta of Symmetricomm: Timing and synchronisation for small cells

@Ubiquisys: Small cells defined: Residential, Enterprise, Metro. What is the distinction?

@Ubiquisys: Panel discussion coming up at #SCWS2012: Backhaul challenges for small cell deployment

@Ubiquisys: Rural environment small cell deployments vary wildly. Any data connection is better than zero in many remote areas

@lesanto: rain can degrade mobile network performance. They call it 'rain fade' - #WhoKnew? see: http://searchmobilecomputing.techtarget.com/definition/rain-fade

@LisaGCisco: Multi-operator white label small cells might be a solution to the complexity and cost of multiple public small cell networks

@Ubiquisys: "GPS is great, but make sure you have a back up" #SCWS2012 panel

Day 1 Summaries:



DAY 2

@Ubiquisys: First speaker this morning : Matthew D Brown, Marketing Product Manager, Femtocell, Optus Australia

@lesanto: Matthew Brown Marketing Product Manager Femtocell, Optus Aus. "delivering femtocells to market isn't just about technical aspects"

@stewartbaines: Optus: coverage is still the massive factor in acquisition and retention in Australia

@small_cells: Matthew is treating us to a case study on marketing femtocells to the challenging Australian mobile market

@small_cells: "we decided to include the additional benefit of unlimited calls in a femtocell tariff"

@LisaGCisco: Optus 3G Home Zone provides a value add with unlimited calling according to Optus Product Manager Matthew Brown

@small_cells: Optus consumer marketing video promises 5 bars of mobile signal and unlimited calls - a dual message

@small_cells: Optus marketing strategy was to lead strongly with coverage message and value proposition of tariff

@SmallCell_Forum: Optus Australia: unlimited femtocell voice calls cheaper than a latte

@small_cells: "we managed to mitigate the negative effect of it seeming like they were paying for coverage, hence the unlimited calls package"

@small_cells: "our initial commercial pilots taught us about the big challenge of integrating the femtocell with a variety of different modems"

@small_cells: "this product needs a seamless deployment, it must just plug and play - the consumer is short of patience with set up"

@stewartbaines: Optus: key to residential femto success...5 bar coverage AND differentiated (free standard national) calling from home

@small_cells: Optus have a lot of useful experience with consumer femtocell deployment, it's well worth learning the lessons they've learned!



@stewartbaines: I never realized my femto should be 1m away from my WiFi. You learn something new everyday!

@small_cells: "customers really enjoy the benefit of the connectivity, they absolutely love it - the challenge is how to price that service"

@small_cells: Great presentation from Matthew, lots of useful practical information from the Optus femtocell experience

@stewartbaines: Optus: next steps is presence-based apps and further differentiated pricing.

@stewartbaines: Optus: we're looking for presence-based apps/services for femtos. Anyone got a case study?

@small_cells: next speaker : Xiaojia Liu, Deputy General, Manager of Technology, China Unicom

@small_cells: "wireless network evolution is ongoing"

@small_cells: "more than 40 launches of the LTE network and 200 more commitments"

@small_cells: "LTE-A requires a 1gbs downlink"

@small_cells: "limited coverage of macro sites will become a very big problem"

@small_cells: Service Development Trends: Phones once used for voice call and SMS - now various uses and services including HD TV.

@Ubiquisys: As smartphone use grows, user habits have changed. There are now billions of 'always-on' customers

@small_cells: "40 - 60% mobile calls taking place indoors" leading to connectivity and capacity issues

@small_cells: "densely populated areas lead to more interference between installed femtocells requiring better interference handling technology"

@small_cells: "two deployment scenarios: Hotspot scenario and rural scenario - both requiring different solutions"

@Ubiquisys: Dense scenario is more suited to #China. Need a flexible, intelligent interfence coordination method #Chinacom

@small_cells: "main objective scenario : coverage (for) holes and hotspots"

@small_cells: "one objective of small cells is to minimise CAPEX and OPEX"

@Ubiquisys: Broadband resource, cost per unit and construction complexity should be taken into account in deployment #Chinacom

@small_cells: "small cells seem more flexible and give more choices for operator deployment"

@small_cells: "small cells bring more: higher capacity, better micro-offload, enhanced user experience"

@small_cells: "with small cells we can do more"

@stewartbaines: Is China Unicom suggesting handover between individual HeNBs?

@MarcianoGilbert: China Unicom: 2 small cells rollout scénario: Hotspot (close, semiopen, open for M2M use) & rural; Wifi + Cellular in tandem.

@Ubiquisys: Operators could provided new types of revenue-generating services in small cell development

@SmallCell_Forum: China Unicom: Small Cell Forum has important role in standardisation, comms, cooperation and IoT testing for small cell evolution

@LisaGCisco: Xiao Han China Unicom underscores key role of Small Cell Forum in increasing industry adoption through standardization and IOT

@MarcianoGilbert: China Unicom 10 provinces for precommercial network in small cells #ALU @SmallCell_Forum @Alcatel_Lucent

@lesanto: *very* detailed presentation from China Unicom - hope the slides are available for careful study later...

@SmallCell_Forum: China Unicom: X2 interface is a key component for managing interference in LTE: welcomes news that SCF is working on X2 interop

@small_cells: Next speaker: Mike Schabel - VP LightRadio, Alcatel-Lucent "Metro Cell : Thinking outside the box"

@small_cells: MS "I'd like to share our experiences with introducing LightRadio"

@small_cells: "there is a lot to extract from spectral efficiency - 1x or 2x capacity improvement"

@small_cells: "operators continue to lobby for more spectrum, including adding wi-fi"

@small_cells: "but we really need to look at spatial efficiency - outdoor metro cells are a part of that efficiency"

@stewartbaines: ALU: spectral efficiency can get 1.5x more capacity. Spatial efficiency can get 10x more capacity

@small_cells: we'll have an expanded number of nodes, as many as tens of thousands - and they could be anywhere

@small_cells: "but the box is probably the smallest part of the picture that needs to be solved"

@small_cells: "we have recognised just how important the beyond the box solution is"

@small_cells: "there's a large number of deployment challenges that need to be solved"

@small_cells: "ecosystem partners are likely to change, the whole value chain is up for grabs again"

@small_cells: "we need to talk about the box, I can't escape talking about the box"

@small_cells: it's important that the box is modular to meet the challenges of multiple deployments

@small_cells: "the box is in the public eye so we focussed on the look of the box"

@small_cells: "everything but the kitchen sink has to go into this box"

@small_cells: "you have to be careful about the design of the box, pay attention to details like heat dissipation"

@thinksmallcell: ALU 70% data traffic offload is the tipping point for commercial viability of a dedicated small cell carrier.

@thinksmallcell: ALU recapping that spatial efficiency (small cells) essential to meet forecast capacity growth of 25x

@stewartbaines: No silver bullet for metrocell backhaul. "I can't keep up" says Schnabel, ALU. Need every possible option

@thinksmallcell: ALU forecast 10x growth in cellsites for metro cells. OPEX more significant than CAPEX

@thinksmallcell: ALU explaining MetroDock - pluggable radio cards for compact metrocell. Is this the "radio blade server" for city lampposts?

@small_cells: "Backhaul : No silver bullet - requires comprehensive options"

@stewartbaines: If you can hang a Christmas light, can you really hang a metrocell?

@small_cells: "Site selection: no longer about RF positioning. Need to balance site availability, power, and backhaul"

@thinksmallcell: ALU claim to have automated design tool balancing RF location, backhaul and power for commercially viable best fit for#metrocells

@Alejandro_Avren: ALUH site acquisition major challenge for metrocell deployment..scramble has already begun

@small_cells: "what's not practical is to find an ideal site with no backhaul, that won't solve the problem"

@small_cells: "installation & commissioning a massive challenge, must design the product to make it easy to install without high-skilled labour"

@small_cells: "we have been going through and learning a tremendous amount of lessons with LightRadio"

@thinksmallcell: ALU saying they fully support X2 interface which would facilitate multivendor #HetNets

@small_cells: Next speaker : Will Franks CTO and co-founder of Ubiquisys

@small_cells: "smart cells is a hot topic in the industry"

@small_cells: "small cells serve 4 locations : Home : Enterprise : Urban : Rural "

@small_cells: "data wasn't the original driving factor it was voice quality and capacity"

@small_cells: "Now we are in the post data revolution era"

@small_cells: "we talk about metro cells on lampposts but 70% of mobile data is consumed indoors"

@stewartbaines: Ubiquisys: enterprises femtos are 1/4 cost of picos and DAS. Good news as most enterprises don't have DAS or picos due to cost

@small_cells: "rural backhaul is very costly, femto based technology with satellite backhaul speeds up rural deployment"

@small_cells: "small cells - a 7.7billion dollar opportunity!"

@small_cells: "one of the great things about metro indoor is there are a lot of sites - the real hotspots are indoor"

@small_cells: "50,000 public access small cells deployed - 200,000 open access femtocells deployed"

@Ubiquisys: Will Franks: Ubiquisys has 50k metro indoor small cells deployed around the world, mostly in Asia

@small_cells: "example Metro indoor hotspots stats: 90% of phones are smartphones : data to voice ratio is 10:1 : 10,000 data session in 24 hrs

@small_cells: "data dominated by chatty smartphone apps - signalling procedures per UE in busy hour - up to 50 users"

@Ubiquisys: Will Franks: traffic is dominated by data/signalling. Data is dominated by chatty smartphone apps. Users are highly transient.

@small_cells: "transient users - ave 7 mins in cell - different profile to wi-fi users who tend to dwell longer"

@small_cells: "cafe hotspot : people get their coffee and immediately fire up their browser or social network"

@small_cells: 'Map' of cafe hotspot cell usage shows data data data - lots of chatter but very little talking!

@Ubiquisys: Will Franks: small cells cover specific areas where traffic is heavily correlated

@small_cells: "challenges are not data use but cell overload, camp-on attempts, data vs signalling"

@small_cells: "our aim is zero touch deployment, making it as simple and as hands off as possible"

@Ubiquisys: Will Franks: The challenge for public access hotspots is no longer about headline data rates or call capacity

@small_cells: "hotspot robustness : these cells are 100% utilised in busy times and have to be able to manage themselves"

@small_cells: "smart cells are about extending the cloud to the edge of the network"

@small_cells: "why smart cells : it's about user experience"

@small_cells: "smart cells provide high-speed, short-range signal with low contention"

@small_cells: "Ubiquisys teamed up with Intel to put a comms-tuned compute platform in a small cell to make a smart cell"

@small_cells: "there are no standards issues with smart cells at all"

@Ubiquisys: Will Franks: Smart cells = small cell + hi spec server + clever apps

@small_cells: "proactive and predictive cache used to cut backhaul traffic - improves user experience"

@theshipster: Ubiquisys Will Franks: In Japan, small cells, with satellite backhaul, take rural coverage deployment time from 1 yr to 1 day

@small_cells: "more smart cell applications: cellular - wi-fi policy management : video / ad server : CDN clients : "

@Ubiquisys: With proactive smart cell caching, first play of a video plays from cloud, subsequent of same file play from cache

@small_cells: "small cells come in many flavours : home femtocells, enterprise small cells, metro indoor, metro outdoor and rural"

@Ubiquisys: Smart cells: optimise end UX, optimise backhaul performance, offer new edge cloud apps for service products

@MarcianoGilbert: Colt on stage promoting new business model managed femto services or How MVNO can distribute femto as a service

@Ubiquisys: Femto as a Service (FaaS) from a fixed service provider can accelerate deployment in buildings. Len Schuch of Colt

@small_cells: "enterprises have to embrace BYOD and Colt certainly are"

@Ubiquisys: FaaS opens the door for more mobile operators to deploy small cells

@small_cells: "demand and supply - don't believe the data crunch is a myth"

@small_cells: "near-time data growth has exceeded the value of last years Cisco VNI analysis"

@small_cells: "it's not just background data and email it is about delivering QoS"

@small_cells: "by 2016, 70% of data will be video"

@small_cells: "it's not 75kbps per sub spread over 6h it's 10Mbps per sub in 30s bursts"

@small_cells: "you can deliver high quality with low throughput but as soon as throughput increases you loose QoS"

@small_cells: "it's generally the backhaul which is the limit to throughout..."

@MarcianoGilbert: New thermodynamic demo on stage . After PV=NRT you have macro + small cell * hetnet = high QoS*high throughput

@Ubiquisys: Here's a slide visualising that smart cell proactive caching capability




@thinksmallcell: ip.access say X.2 interface isn't sufficient for purpose today. It needs to be for true multi vendor #HetNets

@small_cells: Speaker now is Hiroyuki Hosono Radio Access Network Development Dept at NTT DoCoMo

@small_cells: NTT DoCoMo already rolling out LTE products

@small_cells: by last March 30% Japanese population could access LTE, that'll be up to 70% by end of 2012!

@Alejandro_Avren: By end of 2012, NTT will cover 70% of population with LTE coverage

@small_cells: Japan will have almost total LTE coverage by end 2014

@small_cells: NTT DeCoMo have already signed up 2.2 million LTE subscribers and expect to hit 10m by end of 1q 2013.

@small_cells: "NTT DeCoMo see two main advantages for LTE femtocells : expanded coverage and traffic offload"

@small_cells: "approx 12 x data growth expected between 2011 & 2015 - we need to satisfy that future traffic demand"

@small_cells: "we will develop femtocell networks to help meet future data demand" NTT DeCoMo

@thinksmallcell: NTT DoCoMo forecast 12x mobile data traffic growth between 2011-2015. LTE #femtocells essential

@small_cells: "we may limit data speed of heavy users" NTT DeCoMo

@Alejandro_Avren: BH Telecom: more smart phones sold last year than PCs

@small_cells: "in 2011 more smartphones than PCs were sold"

@Ubiquisys: The number of smartphones sold exceeded PCs last year. In a few years the no of smartphones will dwarf PCs. #BHTelecom

@Ubiquisys: We are watching Adnan Hatalasevic talking about business solutions and synergy design for small cells and Wi-Fi

@small_cells: Next speaker Steve Price, Gen Manager, Comms and Infrastructure division, Intel

@small_cells: "I'd like to talk about building intelligence into the overall network"

@small_cells: watching a 'what happens in one internet minute video' ....http://techbullets.blogspot.co.uk/2012/06/internet-in-one-minute-intel.html



@small_cells: "mix of social networking and mobile users has changed the way we work and socialise. Now think ahead to 2015"

@stewartbaines: Here is that Intel internet minute infographic:



@small_cells: "what kind of network do we need for 2015 when there will be twice as many connected mobile devices as today?

@small_cells: "if done correctly you can increase revenue and decrease operating expenses"

@small_cells: "small cell base stations redefine HetNet economics"

@small_cells: "what is a smart cell? All small cells have some intelligence but now we are taking Intel's datacentre skills to the operator"

@small_cells: "the consumer with a mobile intelligent device can upload as much as he downloads, networks have to be symmetrical"

@small_cells: "we believe smart cells need massive storage abilities and high performance CPUs"

@small_cells: "smart small cells allow you to take advantage of value added services and offer better user experience"

@small_cells: "putting intelligence in a device increases cost, so we wanted to determine the economic benefits of smart small cells"

@small_cells: "we found there was a reduction in network operating costs of 22% when using smart cells, mainly from backhaul savings"

@Ubiquisys: Smart cells are more expensive than standard small cells, but fewer are needed to accomplish the same results @intel

@small_cells: "Summary business case findings: Improvements are seen in OpEx savings, specifically, in network OpEx"

@small_cells: "smart cells help with operator bottom line, beyond capacity and coverage"

@small_cells: "local caching and filtering eliminates peak hours overload"

@Ubiquisys: Conclusion: Smart Cells help with operator bottom line, beyond capacity and coverage @intel

@small_cells: we are in the midsts of a very exciting time in mobile comms - and the smart small cell is a key aspect of this revolution

@small_cells: "even Moore's law can't keep up with where the networks are going"

@small_cells: "silicon alone can't solve the thirst for bandwidth"

@Ubiquisys: Doug Pulley of @mindspeed is now talking about small cell architecture for RAN evolution

@small_cells: Next speaker : Doug Pulley - CTO Wireless, Wireless Business Unit - MindSpeed

@small_cells: "Small Cell Networks - Taking the strain - how many small cells to cover London - or the world!"

@small_cells: "Cell Traffic Dimensioning - what does it really take to overwhelm a cell?"

@small_cells: "internet video will be driving much of future mobile data traffic"

@small_cells: "is there a busy hour? most reports show traffic usage is fairly constant from 8-8"

@small_cells: "people are consuming data via multiple devices, my kids use three simultaneously - I don't know how they do it!"

@small_cells: Mindspeed's study suggests a London wide small cell network with over 71,000 base stations --- and 19 million needed worldwide!

@thinksmallcell: Mindspeed research study estimates global need for 19,059,612 small cells globally to meet Cisco VNI data traffic forecast

@small_cells: "all this detail helps specify and build the best small cell SoC solutions"

@small_cells: Next speaker is Viraj Abhayawardhana Specialist Strategy at BT talking about backhaul...

@small_cells: "BT provides fixed backhaul to all major mobile operators in the UK"

@small_cells: "BT Openzone has the biggest WiFi footprint in the UK. 16 wireless cities in the UK. 4 million UK hotspots"

@small_cells: "BT investing £2.5b extending fibre infrastructure close to home"

@small_cells: "Small Cells: How to identify sites, how to acquire sites, how to manage sites cost effectively, how to manage teams & field force

@small_cells: "street lamps came out top for small cell location"

@small_cells: "to reduce backhaul we must reuse as much capability as possible so we must try to leverage the fibre roll out"

@small_cells: "backhaul isn't just about access it's all about integrating, building an end to end OSS is a significant cost"

@SmallCell_Forum: BT: "Comedy and small cells: it's all about the timing"

@small_cells: "small cells have challenges in sites, backhaul and power - and costs have to come down"

@small_cells: "to solve backhaul problems, end to end service delivery and maintenance should be considered"

@Ubiquisys: Now in the conference room: OMA and @SmallCell_Forum cooperation - new enablers for new enhanced apps, from @telecomitaliaTw

@Ubiquisys: Digital use case at home: The Home wakes up and is aware of owners' presence, and gets adaptive to them! @telecomitaliaTw

@Ubiquisys: Shopping mall use case: Device tells you "Your favourite green ties today discounted" @telecomitaliaTw

@Ubiquisys: Now up at #SCWS2012, Yoav Volloch from @Broadcom: 3G/4G/5G multi RAT small cells

@Ubiquisys: Licensed vs Unlicensed: LTE enjoys better frequency bands, while Wi-Fi supports carrier aggregation @broadcom

@Ubiquisys: Broadcom believes a small cell is a multi RAT access point that manages the entire spectrum over a given cell range

@Ubiquisys: The business model for open access femtocells can be the same as ‘selling power to the grid’ @Broadcom

@Ubiquisys: Small cell solutions were born due to the practical need to increase 3G license spectrum capacity @broadcom

@Ubiquisys: Small cells are not low cost Macro cells; they have their own personality@Broadcom

@Ubiquisys: The final session of the day - a panel on new technologies reshaping the business case for small cells

@Ubiquisys: We get very hung up on presence + location aspect, but a valuable app is getting flat-rated local calls in coverage area

@stewartbaines: should enterprises get free at-desk mobile calls if they have a femto? And what of PBX integration?

@stewartbaines: Operators should think of the commercial value of presence & location from small cells

@Ubiquisys: @SmallCell_Forum asked consumers 'what apps would you pay for?’ Many were excited about having a home phone network

@Ubiquisys: #SCWS2012 in pictures http://ubiquisys.com/small-cells-blog/small-cells-world-summit-2012-in-pictures/ - Is that you I see?

Day 2 summary blogs



Small Cell Forum 2012 Award Winners


Day 3


@small_cells: First Speaker - Andy Sutton, Principal Network Engineer at Everything, Everywhere.

@small_cells: "small cells could be interpreted as anything non-macrocell"

@small_cells: "two different scenarios : capacity or coverage?"

@small_cells: "Femto provides in-building coverage for voice services"

@small_cells: "Public Access external small cells for capacity"

@small_cells: "we anticipate supporting voice as well as data on our public access small and pico cells"

@small_cells: "we're likely to see an improvement in spectral efficiency"

@small_cells: "if we deploy a 3g solution today we want to see an evolution path to LTE"

@small_cells: "on average we look at small cells costing 1/10th the cost of a macro"

@small_cells: "key performance indicators should ideally be the same as the macro network"

@small_cells: "you could open a new area of coverage and this is a different scenario to simply adding capacity to an existing hotspot"

@small_cells: "small cells are a game changer in terms of how we architect networks"

@small_cells: "both LoS and NLoS have a part to play in small cell backhaul"

@small_cells: "backhaul could be fully integrated with macro network or completely decoupled with an overlay (underlay) solution"

@small_cells: "we will see small cells rolled out in volume to support mobile network evolution"

@small_cells: "small cell sites must have a very low TCO in the region of 10% of that associated with macro sites"

@small_cells: "several backhaul solutions will be required to meet all likely deployment scenarios"

@small_cells: "reducing latency could be a significant battleground in the LTE market"

@small_cells: Yoshihito Shimazaki Deputy Division Head, from Softbank

@small_cells: Yoshito will talk to us about the status of LTE small cells

@small_cells: "in Japan data usage is crazy"

@thinksmallcell: everything everywhere say 3G metro cells will gain real traction during 2013. Expects dual carrier 3G before LTE

@small_cells: "What is the key to mobile market up-growth -- Market share : ARPU improvement : Market Value Improvement "

@small_cells: "four competition elements to win: 1 Network 2 service 3 charge rate 4 customer service "

@small_cells: "number of Softbank base stations: 190,000 -- excluding home femtocells"

@small_cells: "by May 2012 Softbank had deployed 121,850 home femtocells, the figure continues to rise"

@small_cells: very dense deployment of small cells in metropolitan Tokyo

@small_cells: "outdoor cell sites cannot cover all indoor areas in downtown Tokyo"

@small_cells: "femto to macro handover is very important to indoor"

@thinksmallcell: SoftBank almost completed trial of handover from inbuilding Femto to macrocell. Improved abnormal call drop rate by 3.5%

@small_cells: "we got the number one tv commercial by deploying the white dog"

@small_cells: "smartphone data traffic is 10X more than a feature phone"

@small_cells: "mobile network traffic will grow 12X from FY2010 to FY2016"

@small_cells: "Tokyo data use is very crazy, I can't believe it"

@stewartbaines: SoftBank: mobile distribution in Japan. Check out the Tokyo spike





@small_cells: "we are deploying a multi-layer cell architecture"

@small_cells: "we need a very strong co-operative interface coordination"

@small_cells: current speaker : Jang Ahn Kwon Chief Marketing Officer & VP, Contela Inc.

@thinksmallcell: korea has >50% smartphones, 7M LTE subs today, 14M by end 2012. Competition is fierce

@thinksmallcell: LTE congestion in Korea came sooner than expected

@small_cells: "home small cell needs to be dual mode to support 3G and LTE for legacy handsets"

@thinksmallcell: Korea residential femtocells need to be dual mode 3G and LTE say Contela. Not everyone in a family will have LTE handsets

@thinksmallcell: Contela achieved 60Mbps downlink and 25Mbps uplink performance on their LTE femtocell field trials

@small_cells: Current speaker : Jie Zhang - Ranplan "small cell deployment in heterogeneous networks"

@small_cells: Fascinating coverage mapping slides from Jie Zhang - graphically illustrating coverage benefits of small cell deployment

@small_cells: "Intelligent Cell Optimisation (ICO) shows where small cells should be located"

@disruptivedean: After listening to comments at #SCWS2012 , I think that some forms of carrier WiFi will make sense outdoors. But indoor proposition trickier

@small_cells: it seems European homes are better at blocking mobile signals that US homes...

@small_cells: "providing better coverage throughout the entire home gets the whole family on the operator's plan"

@small_cells: "does it work? does it really offer long lasting value to the subscriber and operator"

@small_cells: current speaker is "Michiel Lotter, VP of Engineering Nextivity Inc.

@small_cells: "95% of customers who installed cel-fi remained with operator (as opposed to churning away)"

@small_cells: "50% of mobile users worldwide don't have access to broadband, meaning femtos are not an option"

@small_cells: Next speaker: Andy Germano Vice Chairman Small cell Forum

@small_cells: "why small cell service? 5 bar indoor coverage"

@small_cells: "small cells allow for application sweetspot"

@small_cells: "small cells can help deliver the intelligent home"

@small_cells: "small cell networks can help deliver location based services"

@small_cells: "small cells enable shopping 2.0"

@small_cells: "8 different demos of small cell enabled apps going on at recent small cell forum"

@small_cells: "consumers want small cell services and are willing to pay"

@Alejandro_Avren: Sunrise Switzerland now on the main stage, presenting their project status on their femtocell deployment

@small_cells: "Sunrise is under pressure to constantly add capacity, enhance the user experience, & keep a lid on total cost of ownership"

@Alejandro_Avren: Sunrise: 16 time data usage increase expected by 2017, doubling every year until 2014!!

@small_cells: "avoid problems- avoid low price users eating up too much capacity : maximise utilisation of spectrum : deploy smart wi-fi offload

@small_cells: "the congested 3g cell rate is increasing whereas the footprint of the congested cells remains the same"

@small_cells: "demanding environmental factors in Switzerland will favour the use of small cells"

@small_cells: "Sunrise will continue to use the femto and is ready for wide-spread deployment"

@small_cells: "main purpose: to deliver cost efficient object special coverage to compliment macro base station portfolio"

@small_cells: Sunrise will "continue to use femto as a retention and business enabler tool"

@small_cells: "fair use policies reduce levels of data use growth temporarily but they cannot reverse the skyrocketing demand for mobile data"

@small_cells: "small cells vendors need to support SON for HetNet as well as an effective small cells management"

@small_cells: next speaker: Jean-Christophe Nanan, RF systems engineer at Freescale - small cells call for scaleable architecture

@small_cells: Final speaker is Joseph Byre Analyst at the Linley Group

@small_cells: "Mobile bandwidth is increasing"

@small_cells: UK is depressingly blue on a map showing LTE enabled areas in red :0(

@small_cells: "funding for bandwidth increases and alternatives is decreasing, pressuring OEMs and Chip Cos."

@small_cells: "ARPU rising only 3%"

@small_cells: "Base station costs falling from $40K"

@small_cells: "Moore's Law enables cost reduction but heats up competition among chip companies"

@small_cells: "to defend or capture share, chip companies are rushing in to supply base station processors"

@small_cells: "the opportunity for system vendors is an opportunity for chip factors"

@small_cells: "markets tend to ramp later than expected but ramps tend to be bigger than forecast"

@small_cells: "market drivers for femtocells are problematical"

@small_cells: "shipment growth has only just begun - enough data to define a trend?"

@small_cells: "vague plans by major operators to deploy"

@small_cells: "causes for concern - technology dynamics: ..."

@thinksmallcell: NEC's outdoor metrocell. Looks pretty solid and durable to me. Believed to be Ubiquisys technology inside.



Day 3 Roundups



FINAL Roundups


Thanks to all those who tweeted and made this article possible. Credit to the following people

@lesanto = Glenn Le Santo
@stewartbaines = Stewart Baines
@thinksmallcell = David Chambers
@Ubiquisys = Keith Day
@LisaGCisco = Lisa Garza
@bmbarnowski = Barney Barnowski
@Alejandro_Avren = Alejandro Piñero
@MarkBLHenry = Mark Henry
@disruptivedean = Dean Bubley
@SmallCell_Forum = Small Cell Forum
@danieldotfox = Daniel Fox
@vodafoneNZ = Vodafone New Zealand
@dmavrakis = Dimitris Mavrakis
@small_cells = Small Cells
@Lance_Hiley = Lance Hiley
@joelpagot = Joel Pagot
@markc_reed = Mark Reed
@MarcianoGilbert = Gilbert Marciano
@theshipster = Steve Shipley


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