Thursday 23 October 2008

LTE and LTE-Advanced Official Logos now available

3GPP has finally decided to release the official logos and they will be using them extensively to promote LTE and LTE-Advanced. At the same time, the 3GPP website will be revamped and made to look a bit modern. This is the offical comment:

To establish the LTE term as a 3GPP brand, I have been working with the legal team to establish our claim to be the owner of the term.

In May 2008, the ETSI legal team submitted the term LTE as a trade mark, this will allow us to use the term and to be a guardian to ensure that it is not hi-jacked by external organisations. The process has now been completed for France, which allows us to extend trademark protection for “LTE” through an International Registration.

Two new logos have been created to promote the Technical Specifications and Reports for LTE and LTE-Advanced. The logos will be used to identify 3GPP deliverables that contain features that enable LTE or LTE-A.

The logos will also allow 3GPP to leverage its lead in LTE, by use of the logo on marketing material (Web sites, Brochures, Booths, etc.).

via: LTE watch.

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