Wednesday 14 April 2010

Pomegranate concept mobile: With video projector, live voice translator, harmonica, coffee maker, shaving razor, etc

The Pomegranate NS08 is a concept (fictional - though some people refer to it as a hoax) phone that promised amazing stuff until you dig deep and realise that its just an idea to market Communication Nova Scotia's Come to Life program. Check out the Youtube clip for the complete advertisement:

The following is from Wikipedia:

The Pomegranate phone is the latest campaign from Communications Nova Scotia's Come to Life initiative, the place-branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $300,000 on the ad campaign, though the website received more than 1,100,000 visits from 201 countries/territories since its launch on September 30, 2008, and they are considering it to be very successful.

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