Monday 29 April 2013

NTT Docomo gives another shot to Mobile TV

Couple of news items from earlier this month from Japan about the nottv Mobile TV service. First was that it celebrated its 1st anniversary. The second is that it has racked up 700,000 subscribers; less than a million that it was expecting. I have posted in the past about attempts by various parties on Mobile TV that was unsuccessful. You can read more about that here and here.

One of the ways Mobile TV can provide additional value as compared to the normal TV is through audience participation. NOTTV is working to be able to provide this feature in future. Also it uses the ISDB-Tmm standard for broadcast. Hopefully in future when eMBMS is more popular, it may be used to transmit Mobile TV data as well. A picture showing the difference between the ISDB-T and ISDB-Tmm is shown below (from the presentation here)


A magazine article on NOTTV from the NTT Docomo magazine is embedded as follows:


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