Over-the-top (OTT) Applications and Services

I keep on hearing about OTT apps everywhere I go nowadays. I know roughly what they mean but I couldnt find a proper definition anywhere. Here is my attampt to write a bit about what OTT means.

Traditionally lots of services like Voice and Television for example is delivered in a conventional way where Voice was transferred via a PSTN or a Mobile network and similarly TV was delivered via Cable, Satellite, DVB-T kind of technology. With Internet becoming common and Broadband access available to everyone, easily and cheaply, new applications are available to deliver Voice and TV kinds of services. The most popular voice app is for example Skype and Youtube is an example of TV (even though its more like Video On Demand)

These apps cause two main problems. The first problem is that the companies using this traditional medium starts losing customers and their cost per person goes up forcing their profits down. At the same time the amount of data traffic for the ISP increases thereby increasing the number of bits/cent (bits/pence). This forces them to upgrade their infrastructure to provide the same quality of service (QoS).

What this would mean is that in future it would not be possible to get flat rate packages for Mobile broadband or there may be restrictions where certain applications wont run unless you pay extra.

The dilemma for carriers is that LTE’s all-IP architecture will create a more open environment for Over The Top (OTT) applications, including third-party VoIP services, which threaten to further commoditize the network. To overcome this threat and realize revenue gains from LTE, carriers will need to partner with content and application providers, develop application store-fronts such as Apple’s App Store, and perhaps deploy APIs that expose LTE’s value-added network capabilities to third-party application and content developers for a fee.

The only way to ensure profitability in this ‘cost-per-bit’ model is to maximise scale. We have seen this clearly in mobile telephony, where a lack of differentiation has led to intense price pressure, flat rate tariffs and a decoupling of the revenues from the costs. The mobile operator suffers the cost of deploying ever increasing bandwidth while the ‘value’ that this bandwidth enables – the access to over the top (OTT) applications and services benefits the OTT providers.

To avoid this commoditisation, service providers need to add intelligence to the way they deliver these bits. Adopting a ’value-per-bit’ strategy ensures that the value added over and above the simple transport of data is seen and desired by the consumer and by any upstream content or application provider.

This creates a tighter coupling between infrastructure costs and the revenue that infrastructure can attract, thereby ensuring a far more sustainable business model for the service provider. It also benefits consumers and application providers by providing them levels of security, performance and reliability appropriate to the transaction being carried out and the subscribed service.

Most of us wouldn’t dream of paying for a customized Internet experience on a tailor-made device from our broadband service provider. But that is the way we used to buy telephone service, and it continues to be the way we do things for mobile and video services. Over time, all of these businesses will follow a similar pattern, breaking down into their component parts so that the best adapted players win in each piece of the business. The only questions are: “Who are the best adapted?” and “How long will it take?”

Further Reading: Making the Network Relevant in an Over-the-Top World

LTE definitely needed and coming next year...dont mention Voice and SMS please

The unremitting growth in data traffic will bring about a 3G network capacity crisis for some mobile network operators as early as 2010. This dire scenario, according to a new study from Unwired Insight, will only be avoided by the early deployment of LTE, and the acceptance that additional LTE spectrum will be required to satisfy this demand.

With 3G traffic volumes set to increase by a factor of 20 by 2015--driven by many technology factors and also dramatic reductions in mobile data pricing--Alastair Brydon, co-author of the new study, points to the example of mobile broadband pricing that has fallen as low as US$2 per gigabyte, "which is nearly half a million times smaller than the price per gigabyte of an SMS message."

Brydon believes that early LTE will be necessary for the following reasons:

• As 2G users continue to migrate to 3G services, the available capacity per 3G user will decline rapidly in networks utilising HSPA, to less than 100MB per user per month in some cases. LTE will be essential to counter this decline.
• While LTE promises peak data rates of over 100Mbps, this is only possible with wide allocations of spectrum, and particularly good radio conditions. Average data rates from practical LTE networks will be nowhere near the peak values.
• Network operators will have an insatiable appetite for LTE spectrum, to stand any chance of keeping up with forecast traffic demand. For some operators, 10MHz of spectrum will be able to support forecast traffic levels only until 2011. A further 10MHz will be needed by 2012 and another 10MHz in 2013.
  

Unwired Insight claims LTE's ability to relieve the capacity constraints of HSPA networks will be limited initially, until operators can acquire additional spectrum and seed a sufficient number of LTE devices in the market place. "But, we don't expect to see LTE handsets until 2011," the company warns.

Fourteen operators have committed to LTE rollouts next year, up from 10 in March, the research firm said. It predicts the LTE network gear market will be worth more than $5 billion by 2013, dominated by E-UTRAN macrocell (eNodeB) deployments.

It also expects the LTE customer base to top 72 million by 2013, mostly users with laptops, netbooks or dongles, with the first smartphones expected to hit the market after 2011.

In another forecast, Informa Telecoms and Media said Japan would account for more than half of Asia's 14.4 million LTE subscribers by 2015.

NTT DoCoMo, Japanese rival eMobile and China Mobile will be the first to launch LTE in the region, Informa said, with Hong Kong's CSL likely to follow soon after.

But rollouts in the region may be hindered by delays, as Japan and Hong Kong are so far the only Asian countries to have awarded spectrum for LTE.

Regulators in other nations are scrambling to free up enough spectrum, Informa added. Even in Japan, there is not enough 2100MHz spectrum available to support DoCoMo's full LTE plans, so it will use its newly allocated 1.5GHz for LTE from 2010.

According to news sources in South Korea, LG Telecom (LGT) quietly revealed their intention to migrate to LTE for 4G service in South Korea. LG-Nortel and Samsung will provide the multi-mode base stations which are part of the company's green network upgrade. SKT and KTF (now part of KT), the other two mobile operators in the country, have already announced their LTE migration path for 4G previously. Unlike SKT and KTF who will migrate from HSPA to LTE, LGT will go from EV-DO to LTE, similar to the case of Verizon Wireless.

It was probably a matter of time for LGT to announce the LTE migration plan since it was only running EV-DO network, and this officially puts LGT on the LTE camp. Now, my speculation is that other major EV-DO operators (noticeably, Sprint) who haven't announced such plans will follow the same path down the road since WiMAX does not seem to be a viable migration path for the FDD part of the network.

China proposes TD-LTE-Advanced as its candidate for 4G

The International Telecommunication Union (ITU) has recently received six candidate technology submissions, including China's domestically-developed TD-LTE-Advanced for the global 4G (IMT-Advanced) mobile wireless broadband technology.

China's Ministry of Industry and Information Technology (MIIT) said on October 26 that it will fully support TD-LTE-Advanced in competing to be qualified as global 4G standard technology and promote development of related industries.

TD-LTE-Advanced, which is the intellectual property of China, inherits some of the major technical elements of TD-SCDMA, but will be able to offer an extended bandwidth and higher speed for Internet access.

Currently, 3GPP's LTE-advanced and IEEE's 802.16m are the two major 4G technologies. TD-LTE-Advanced was submitted at the ITU meeting as IMT-Advanced candidate technology, which is supported by major telecom operators and network device manufacturers including France Télécom, Deutsche Telekom, AT&T, NTT, KT, China Mobile, Ericsson, Nokia, Huawei and ZTE.

The selected technologies are expected to be accorded the official designation of IMT-Advanced - to qualify as true 4G technologies - in October 2010.

I was unable to locate more information on TD-LTE-Advanced. Will update once I have some more info.

Potential "killer apps" for Femtocell in 3G and LTE

Interesting discussion on Linkedin. Too big for me to summarise here but do check it out here.

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African Mobile Market grows 550% in 5 years

Africans are buying mobile phones at a world record rate, with take-up soaring by 550% in five years, research shows.

"The mobile phone revolution continues," says a UN report charting the phenomenon that has transformed commerce, healthcare and social lives across the planet. Mobile subscriptions in Africa rose from 54m to almost 350m between 2003 and 2008, the quickest growth in the world. The global total reached 4bn at the end of last year and, although growth was down on the previous year, it remained close to 20%.

On average there are now 60 mobile subscriptions for every 100 people in the world. In developing countries, the figure stands at 48 – more than eight times the level of penetration in 2000.

In Africa, average penetration stands at more than a third of the population, and in north Africa it is almost two-thirds. Gabon, the Seychelles and South Africa now boast almost 100% penetration. Only five African countries – Burundi, Djibouti, Eritrea, Ethiopia and Somalia – still have a penetration of less than 10 per 100 inhabitants.

Uganda, the first African country to have more mobiles than fixed telephones, is cited as an example of cultural and economic transformation. Penetration has risen from 0.2% in 1995 to 23% in 2008, with operators making huge investments in infrastructure, particularly in rural areas. Given their low incomes, only about a quarter of Ugandans have a mobile subscription, but street vendors offer mobile access on a per-call basis. They also invite those without access to electricity to charge their phones using car batteries.

Popular mobile services include money transfers, allowing people without bank accounts to send money by text message. Many farmers use mobiles to trade and check market prices.

The share of the population covered by a mobile signal stood at 76% in developing countries in 2006, including 61% in rural areas. In sub-Saharan Africa, closer to half the population was covered, including 42% in rural areas.

At the end of 2007, there were eight times as many mobile phones as fixed lines in the least developed countries. The number of fixed lines in the world has essentially been frozen around 1.2bn since 2006 and saw a slight decline in 2008.

But a "digital divide" persists in terms of internet access. Australia, a country with 21 million inhabitants, has more broadband subscribers than the whole of Africa. There is also a huge gap in terms of broadband speed. The report warns: "Urgent attention is needed to address this situation and bring the continent more meaningfully online."

Other developing regions often boast a broadband penetration 10 times higher than in Africa, where Algeria, Egypt, Morocco, South Africa, and Tunisia account for 90% of all subscriptions. Broadband access in Burkina Faso, the Central African Republic and Swaziland is the most expensive in the world, costing more than $1,300 (£780) a month.

The report also found that at the end of 2008 there were an estimated 1.4bn internet users around the world. The growth rate of 15% was slightly lower than in 2007. In developing countries, the number of users grew by a quarter and such countries now account for more than half the world's internet users. But while more than half of the developed world population is now online, the corresponding share is only 15% in developing economies and 17% in "transition" economies.

China hosted the biggest number of users (298 million), followed by the United States (191 million) and Japan (88 million). A little over one fifth of the world's population used the internet in 2008.

All eyes on China Mobile TD-SCDMA network

China Mobile plans to spend more on 3G terminal subsidies in 2010.

The outfit has tripled the amount of subsidies from the current year level and is expected to spend $4.4 billion next year. The huge amounts of cash will enable the outfit to push into the 3G space in the worlds largest economy.

China Mobile has 70 per cent of the Chinese wireless market but has been taking a caning from China Unicom. The outfit uses its own TD-SCDMA 3G standard but with that sort of money to spend it is fairly clear that foreign salesmen will be showing up trying to flog the outfit shedloads of 3G gear.

The company recently launched a line of smartphones dubbed Ophones based on the TD-SCDMA technology which uses Google's Android mobile operating system.

All three carriers have commercially launched their 3G networks over the recent months, but take-up has been slow. Market leader Mobile has been hamstrung by the limited number of handsets for the new TD-SCDMA system.

But now with its device range expanding and the network expected to be rolled out to 238 cities by year-end, the market’s 800-pound gorilla appears ready to assert itself.

Analyst firm BDA says China Mobile plans to spend 120 billion yuan on handset subsidies this year, most of it on TD-SCDMA. It laid out 50 billion on subsidizing phones in the first half of the year, with less than 12% going to TD phones.

Now a China Mobile source told has told website C114 that the company would leverage its financial strengths “to stage a price war to resist Telecom’s and Unicom’s 3G” services.

China Mobile has 503 million users, Unicom 142 million and China Telecom 44 million customers. Of these 3G comprises a tiny fraction - China Mobile has 1.3 million using TD-SCDMA, Unicom 350,000 using W-CDMA and China Telecom 1.3 million on its CDMA EV-DO network.

TD-SCDMA is primed to evolve into a global standard: TD-LTE. Granted, TD-LTE's sales pitch is not all that different from its ancestors - i.e. making use of unpaired spectrum to boost capacity in urban environments where FDD macro networks get overloaded. What is different this time around is a bigger ecosystem of vendors developing it - admittedly for just a single market at the moment, but also the biggest single mobile market in the world.

The other key difference is that TDD has always been primarily a data play. But from 2001 up to 2008, 3G cellcos were still primarily in the voice business, and FDD allowed them to continue milking that cash cow. That worked fine when 3G data usage was still mostly ringtones, wallpapers and other walled-garden content.

Then the iPhone happened. Smartphones got smarter and data usage skyrocketed so high that E1 backhaul links became the new bottlenecks. If ABI Research is to be believed, by 2014 mobile users will be transmitting a total of 1.6 exabytes a month (compared to 1.3 exabytes for all of last year).

Hence all the interest in LTE, as well as related technological tricks to offload data traffic and maximize RAN capacity like spectrum refarming in the 900- and 1800-MHz bands and femtocells. TD-LTE is another tool in the toolbox, and by the time we start hitting monthly exabyte levels in five years, its predecessor in China will have been put through the ringer enough to qualify as "seasoned" if not "mature".

Of course, all that depends on a ton of factors over the next five years. Still, TDD is a lot closer to realizing its potential than it was at the start of the decade.

If nothing else, TD-LTE may have the novel distinction of being the quietest evolution the cellular world has yet seen. That will depend on how much progress Qualcomm and other chipset vendors make with dual-mode FDD/TDD chipsets, but once devices are capable of roaming seamlessly between both, TD-LTE may be the first RAN acronym that won't need to be marketed to end-users who don't give a toss what it's called anyway.

ST-Ericsson is creating a strong foothold in the evolving Chinese 3G market, and is powering the first modem for TD-HSPA, which can take advantage of the fastest speeds offered by China Mobile.

The silicon joint venture is working with Chinese partner Hojy Wireless on modules that will turn up in data cards and dongles early next year. China Mobile will hope these will boost uptake of its new network by heavy duty data users, a market where China Telecom's EV-DO system has so far shone more brightly. The M6718 modem could also be included in notebooks, netbooks and smartphones in future, as the market moves beyond data cards.

Mobile broadband modules, for incorporation in a range of devices, are an important part of the broader ST-Ericsson portfolio, with co-parent Ericsson a key customer as it bolsters its module business in 3G and LTE. The M6718 is a dual-mode TD-HSPA/EDGE device, supporting 2.8Mbps downlink and 2.2Mbps uplink.

LTE: moving from a promising technology to real business

Interesting presentation.

Claudio Adriani WiTech LTE Forum 2009 Lisbon

View more documents from Claudio Adriani.

IMT-Advanced Proposals by 3GPP and IEEE

The proposals for IMT-Advanced that I mentioned about earlier have been put up on 3G4G website.

The 3GPP proposal for LTE-Advanced is here.

The IEEE proposal for 802.16m is here.

Lifestyle evolution with NEC Femtocell

Interesting Video

Vodafone Access Gateway (VAG) femtocell setup

I blogged about ALU and Vodafone Femto earlier. Here is an Interesting Video showing unboxing, setting up and using the Femtocell.