Why is everyone talking of Gooogle Android?

It seems everyone is eager to show their own take on the first official Google Android phones at MWC. ARM, Texas Instruments, Marvell and Qualcomm are just a few of the companies hoping to impress with their Android handsets.

Google launched Android, an open development platform in November. Phones sporting the Android software are expected out later this year. Google also announced the Open Handset Alliance, a consortium of 34 handset manufacturers, carriers and chipmakers that have said they plan to support Android products and services.

Google hopes Android will become the dominant operating system for many mobile phones. Android is set to improve the Internet for phone users.

"What's the big deal? Android doesn't look like it enables anything different from what everyone else offers."

But James Bruce, North American mobile manager for marketing at ARM, said that it's not so much what Android allows cell phone users to do, but rather what it doesn't require handset chip and device makers to do.
"Android provides a complete application framework, which can be put on chipsets with a lot less work," he said.

In a nutshell, Android should simplify the process of getting a new phone and new applications to market. Today, the cell phone market is extremely fragmented. Every manufacturer has its own operating system for phones. And very often even different models of handsets are developed using proprietary software. This makes it difficult for handset components makers, application developers, and the handset makers themselves to develop new products and services quickly because they have to design functionality for each software iteration. Even the most basic functions like SMS could require different programming from one brand of handset to another.

Android is supposed to alleviate this problem, because it provides a common operating system and development platform that has all the basic functionality baked in. But the software, which is based on a version of Linux, is also open enough to allow application developers to design new applications and services for the device.

To learn more about Android, check this out.