Monday 3 March 2008

How to sell report using the numbers game

Came across this press release by Research and Markets with title, "4Q07 Global 3G/4G Deployments & Subscribers Tracker ". In this it seems that they have indicated LTE as 4G. LTE standards has not yet been finalised and the technology is not in operation anywhere but this makes the report sound better. Good way of sexing up the report ;)

By the way, if you want to know the bottomline:

3G/4G subscribers (i.e., those subscribers to WCDMA/HSPA, EV-DO, TD-SCDMA, Mobile WiMAX, and LTE networks) grew 91% over the course of 2007, and we expect a 63% growth rate over the course of 2008, with subscribers expected to rise from 230 million in 2007, to 375 million in 2008.

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