Monday 17 March 2008

MXtv or MAXtv

NextWave MXtv(TM) is a breakthrough mobile multicast and broadcast technology that enables WiMAX operators to deliver a broad range of rich and personalized multimedia services including mobile TV, interactive media services, and digital audio for a more compelling subscriber experience. An innovative broadcast solution, NextWave MXtv does not require any additional spectrum and uses existing radio access network equipment providing operators with an entirely new business model to increase revenues and achieve profitability. With MXtv, WiMAX wireless operators can effectively manage their valuable spectrum resources by dynamically balancing bandwidth allocated to broadcast services with on demand services.

So we now have Mobile TV over WiMAX which i personally think is quite good. Unfortunately the Mobile TV services havent caught up with general public yet but the operators have themself to blame quite a bit for this. The pricing is not friendly and then a lot of times, the content is not very friendly. The online portal designers dont understand how to categorise the content so someone doesnt have to browse for 5 minutes to reach their favourite item.

Anyway, this Mobile TV thing is a really good option along with MBMS, TDtv, DVB-H, T-DMB, MediaFLO, etc., etc.

NextWave Wireless Inc. has signed a strategic deal with Alcatel-Lucent over the WiMAX-based mobile TV platform it announced earlier this week.

The agreement calls for Alcatel-Lucent to integrate NextWave's MXtv technology into its WiMAX portfolio, based on the 802.16e-2005 (Rev-e) standard.

The companies also plan to perform a series of interoperability tests with Alcatel-Lucent's commercial WiMAX infrastructure starting in the second quarter of this year.

In a separate deal, Chinese communications gear supplier Huawei also said this week it would integrate the MXtv technology into its own WiMAX networking kit.

The MXtv technology has also been integrated into NextWave's low-power, Wave 2 compliant NW2000 series WiMAX subscriber device SoC. The device is currently being integrated into a wide range of devices with some device availability planned for second half of 2008.

The technology is based on the TDtv mobile TV platform NextWave (San Diego, Calif.) gained access to through the acquisition last year of UMTS-TDD kit supplier IP Wireless (Chippenham, England).

NextWave says its latest broadcast technology will allow WiMAX operators to deliver rich and personalized multimedia services including mobile TV, interactive media, and digital audio. NextWave said that macro-diversity technology is used to improve the broadcast performance over the WiMAX channel.

The offering promises 30fps QVGA and WQVGA content and up to 45 high quality mobile TV channels in 10MHz with channel switching times below two seconds.

Network operators can also dynamically allocate spectrum based on content availability, time of day requirements, user demand, and the availability of live events such as sports, concerts, interactive reality shows or emergency broadcasts.

"User demand for mobile broadcast services is rapidly expanding and we believe that the exciting new applications offered through this alliance will provide mobile operators a unique ability to deliver the key differentiating feature of 4G networks," said Allen Salmasi, CEO of NextWave Wireless.

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