Monday 23 March 2009

Recession is affecting Mobile giants big time.


In November 2008, Nokia cut 600 jobs in Finland, Britain, the United States, and Singapore. According to its final quarter trading statement of last year, Nokia’s operating profits slumped 80% to €492m on the back of a 19 per cent fall in sales to €12.7bn.

As a result, Nokia is cutting another 1,700 jobs around the world, including an undisclosed number in the UK and China. The handset group plans to shed staff across its divisions, including sales and marketing, research and development and its corporate offices. Nokia, which runs UK offices in London, Farnborough and Cambridge, said it was determined to cut costs to weather the recession.

In China, the company has put forward a voluntary resignation plan in February 2009, encouraging employees to resign on a voluntary basis. It was learned that Nokia China would make termination payments to the first 1,000 employees who are willing to resign between March 1 and May 31, 2009. The company says it hopes to reduce human resource costs and avoid involuntary redundancy through this measure. In addition, Nokia is also encouraging its staff to take unpaid leave this year.

Last week, Sony Ericsson plunged the mobile phone industry into crisis , issuing a disastrous profits warning as it revealed that it expected the world to buy 10 per cent fewer handsets this year. This quarter, it is expected to ship about 14 million mobile phones, for sale at, on average, €120 (£113) each. By contrast, it shipped 24.2 million phones at €121 in the previous three months. Sony Ericsson warned that weak demand from consumers, as well as destocking, meant it would lose up to €390m in the first three months of its financial year.

It will be the company's fourth consecutive quarterly loss. The company, which has already announced plans to cut 2,000 staff has so far refused to rule out further job losses. A spokeswoman said 1,000 employees have already left the business, with 1,000 more to follow soon in an attempt to achieve €300m in cost savings by the second-half of this year. However, at the end of January the company announced a further €180m cost-cutting drive, which "will have an additional impact on jobs". The business employs about 500 staff in the UK. One site in Manchester is already earmarked for closure.

Now, Vodafone, the mobile phone giant which is set to post profits of nearly £12bn for the year to March, has scrapped pay rises for all its 10,000 UK staff, ditched bonuses and told its sales reps to keep their cars for longer, as it attempts to trim £1bn from the firm's costs.

Less than one month after Vodafone said it was axing 500 jobs in Britain, a confidential email from Guy Laurence, the chief executive of the firm's UK business, was sent to everyone in Vodafone UK detailing the pay freeze, described by Laurence as a "tough decision to make, but a responsible one".

In the memo, Mr Laurence says: "If we had agreed to a salary rise it would have forced us to increase the number of redundancies in the recent announcement." Vodafone would be "asking company car drivers and those with job requirement cars to keep their cars for longer," he said.

Changes would also be made to "bonus plans for the next financial year", with the incorporation of new targets based on profit shares.

Vodafone said last month that job cuts at the telecoms group were necessary to allow it "to compete more effectively in the UK market". Retail staff were unaffected by the cuts, which largely fell on staff at the firm's Newbury headquarters, with 170 being made redundant.

By the way, According to Telegraph, Motorola, the fifth biggest player, is thought to be on the verge of bankruptcy.

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