Friday 6 March 2009

SMS hailed as enablers of next-generation offerings

Text services make money and complement new rich services, says new research.

The study, conducted by Direct2Mobile found that mobile operators believe SMS will become the enabler that underpins next generation offerings, with all those surveyed claiming they are developing their messaging infrastructure in order to introduce new value-added services.

Of all the services cited, mobile social networking and mobile applications lead the way with 75 per cent of operators expecting to invest in them over the next 12 months. Mobile broadband is not far behind with 65 per cent expecting to make investments over the next 12 months, closely followed by location-based services, IM/presence and the mobile internet (which 50 per cent of operators stated would be a priority for the 12 months ahead).

Jay Seaton, CMO at Airwide Solutions, said: “Revenues from SMS have become a substantial and strategic income stream for mobile operators worldwide. However, recent market changes are placing an ever greater pressure on operators to deliver new and richer services that will not only complement voice and text services but also boost ARPU and help improve market share.”

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