Saturday 25 July 2009

...and the Android shall inherit the earth



Android fever seems to be catching on. Everyone phone manufacturer now wants to show that they are active in Android market. Few weeks back there were also rumours of Nokia launching android device (which may still be true). HTC is at the moment the leader, releasing more Android phones than anyone else.

The following is from a very interesting article in The Independent:

With four billion handsets in the world – more than twice the number of internet users, and two and half a billion more than the number of televisions – it's safe to describe the mobile phone as the most successful technology of our generation. But what's the next step for mobile communication? If Google has its way, the future is Android – and the next few months are going to be crucial to its success.

Android, in case the news has passed you by, is billed as the mobile phone operating system that will change the way we use mobiles. Where traditionally, phones have all worked differently, with usability ranging from the passable to the infuriating, Android's mission is to simplify, partially by devising a more intuitive interface, and also by making it so widely available that it becomes a standard. "Combining the simplicity of Android software with its imminent availability on a range of mass-market phones from various manufacturers, and the trend in developing countries to go 'straight to mobile', makes Android an exciting global platform for the next few years," says Richard Warmsley, head of internet and entertainment of T-Mobile.

From Android's humble beginnings as a two-person company in Palo Alto, California, through being bought up by Google in 2005, it has grown into the flagship operation of a group of 48 companies known as the Open Handset Alliance. Featuring such heavyweights of the tech world as LG, Toshiba and Samsung, its aim is to "enrich the lives of countless people across the globe" by improving mobile experiences.

The handset manufacturer Motorola is so confident the future is Android it's reportedly retired its team of 77 engineers who were working on the company's own operating system, and is now hiring software engineers familiar with Google's free alternative. Such is its potential that Android has been mooted as the software of the future for netbooks and set-top boxes as well as phones.


With any discussion of mobile phones, the elephant in the room is always going to be Apple's iPhone, which has been a huge critical and commercial success. Android phones and the iPhone might appear to be in direct competition; they are both high-spec, and similarly priced. But Al Sutton, a UK-based Android developer, thinks the situation may develop along similar lines to the home computing market: "I can see the iPhone and Android co-existing in the future in a similar way that Macs and Windows PCs do at the moment", he says. "Apple is focused on being a premium brand, whereas Android's focus is ubiquity."

Although Android phones are only rarely to be spotted in the wild in Britain right now, the groundswell of support for the system from manufacturers may well see a number of devices launched at once in the coming year. "We are not facing a shortage of offers powered by Android," claims Peter Becker-Pennrich, director of terminals marketing for Vodafone, on the brand's future product line-up. T-Mobile is similarly enamoured: "The open nature of Android, the innovation and choice it bring, mean that it will establish itself as one of the most important mobile platforms of the next few years", agrees Richard Warmsley.

Next month will see the release of the G2 Touch from T-Mobile and the Hero from Orange, both versions of a new touchscreen handset from HTC, which features a hefty five-megapixel camera with video functionality, GPS and, of course, full integration with Google products like Gmail, Google Talk and YouTube.

Read the complete article here.

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