"Our TDtv device integration module provides a simple and inexpensive way for device manufacturers to integrate the power of TDtv into their next-generation WCMDA handsets," said Dr. Bill Jones, CEO of NextWave Network Products. "We're confident that a growing number of device manufacturers will support TDtv as mobile operators begin to accelerate wide-area deployments of TDtv systems."
TDtv is an innovative 3GPP MBMS solution that provides mobile operators an opportunity to profitably deliver up to 28 high-resolution TV channels, digital audio channels, and other IP data-cast services to an unlimited number of concurrent customers. By operating on existing 3G spectrum and with the unique ability to support multi-carrier spectrum pooling and network sharing, TDtv represents a breakthrough in reducing the cost of implementing mobile television and provides UMTS operators around the world with a powerful multimedia and advertising platform. Currently, more than 150 mobile network operators in over 50 countries have access to the spectrum needed to deliver TDtv to more than half a billion subscribers.
"When we looked at the available mobile TV technologies, TDtv was one of the technologies that impressed us the most, both from a performance as well as from a market opportunity perspective," said Michael Thelander, CEO of Signals Research Group, LLC. "With spectrum available across Europe and many parts of Asia and with two major operators now moving forward with an initiative, this is a market that handset vendors should take the time to explore."
NextWave's TDtv Device Integration Pack includes everything device manufacturers need to create a TDtv- enabled handset. The Device Integration Pack includes an integrated TDtv System in Package (SiP) measuring approximately 10x10 millimeters, a complete software suite that includes the required MBMS software stack, and TDtv radio access network controller software. The TDtv SiP includes a TDtv baseband chip, RF chip, receive filters and passives, and interfaces directly with the handset's application processor. This low power (active power consumption under 60 mW) solution enables device manufacturers to better meet network operator requirements for sleek and highly-attractive mobile TV handsets with internal antennas, and includes filters that allow for seamless coexistence with existing 2G and 3G services.
The technology, TDTV, has been developed by US-based NextWave Wireless at its British unit in Chippenham, Wiltshire, and could provide a cheaper and more efficient way to get broadcast TV on to mobile phones. The trial, due to start in late summer, will see several thousand Londoners given either a new handset - made by a far eastern manufacturer rumoured to be LG - or a wireless receiver, no bigger than a matchbox, which will transfer the channels to their mobile phones.
The six-month test will see Orange and T-Mobile share their masts in London and install equipment that will allow them to broadcast 24 high-quality TV channels including several from the BBC and BSkyB, and 10 digital radio stations. It follows technical trials of the service carried out by Orange in Bristol last year. Orange and T-Mobile are also inviting O2, Vodafone and 3 to take part in the London test.
TDTV uses a slice of the 3G spectrum which Britain's five networks spent £22.5bn buying eight years ago and which has so far lain dormant. As a result, TDTV works with the phone companies' systems, making it easy to bill customers.
TDTV is more efficient and has more capacity for channels than other mobile TV solutions. Orange, T-Mobile, Vodafone and 3 are all offering mobile TV through their 3G networks but they suffer from congestion if more than a handful of customers use the service in the same place. TDTV uses a different part of the 3G spectrum and many more users can watch TV simultaneously.
The European Union has proposed using a Nokia-backed standard called DVB-H for mobile TV in member countries, but there will be no spectrum available for it in Britain until the analogue TV signal is switched off in 2012, and the operators will have to pay if they want it.
DVB-H, which O2 tested in Oxford two years ago, can carry only about two dozen channels while TDTV could have up to 100.