The Future of Mobile Content, TV & Entertainment

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Future of Mobile Content (CMMA 2009 Gerd Leonhard)

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Operators give Femtocells Thumbs up in Femtocells World Summit

AT&T Inc. has announced that it will launch femtocells nationwide by the end of the year, expanding the trial launch it’s been running since January.

"We will expand that into a marketing trial of the AT&T-branded 3G Microcell, which will be open to customers through our AT&T stores ... in a handful of cities,” said Gordon Mansfield, AT&T's executive director for radio access network delivery, speaking at the Femtocells World Summit in London. "We're on track for a full national launch by the end of 2009."

He also said the carrier was exploring ways to expand the femto opportunity beyond simply selling standalone home base stations that offload cellular backhaul from the macro network and boost bandwidth for cellular users. For instance, integrating a femto into other devices in the home.

Meanwhile, Vodafone UK 's surprise femtocell service launch announcement yesterday won't force T-Mobile International AG 's hand to launch a rival service in the U.K. or in any of its markets.

The German giant is sticking to its femto guns and does not feel compelled to take on the largest mobile operator by revenue with a commercial home base station service of its own, simply because Vodafone was first to market in Europe.

"We won't be pushed by that announcement," said Klaus-Jürgen Krath, T-Mobile's senior VP of radio networks engineering, speaking on the sidelines of the Femtocells World Summit in London today. "Let's see how they do in the market...

"There is not any firm launch plan that I can disclose now," he added.

T-Mobile has been busily testing and investing in femto technology for the last few years, but the operator maintains that there are still technical and marketing issues that need to be resolved before a consumer mass market solution is possible.

T-Mobile is a strategic investor in access point vendor Ubiquisys Ltd. and femto chip startup Percello Ltd.

According to French mobile operator SFR , France is a tough market for femtocells.

And one of the issues that makes the country extra special in Europe is the growing public concern about the health risks from cellular antennas and handsets, according to Guillaume de Lavallade, director of network marketing at SFR, who was speaking at the Femtocells World Summit in London.

WiFi hotspots have been disconnected in public libraries; there have been court actions to prevent the installation of cellular masts or have them removed when they're close to schools or homes; and the national government is investigating the health risk associated with masts and handsets, explains Lavallade.

"Introducing femtos in France in this environment is raising these questions," he says.

You can explain that the emitted power of femtos is 10 times less than that of WiFi, comparable to a DECT phone, and that 3G handsets emit less power when connecting to the femto than on the macro network, or that a network based on a femto architecture generates less power than a macro architecture, he says.

"It's difficult for an operator to take those facts and figures to the consumer," he says.

SFR has been trialing a femto from Ubiquisys Ltd. , which was spotted on a French Website recently.

SatNav need an integrated solution

Satellite navigation has evolved significantly in the past decade and the technology is now used in almost every walk of the life. Every body uses the satellite navigation to reach to certain destination.

But imagine that you have a navigation tool or gadget which acts as your own personal travel guide. It has satellite navigation, so when you get into your car it can direct you to where you want to go. It can choose the most carbon-efficient route and make sure you avoid crowded town centres, traffic jams and road works. It can let you know where the next petrol station is, and whether there is an Italian restaurant near your hotel. Before you arrive you will know which of the town car parks have spaces left. And when you've finally parked the car, take your guide with you and it will direct you, on foot, to your final destination.

For anyone who has found themselves stuck in a traffic jam, or has been unable to find a car park in a busy town centre, or has got lost on foot, it sounds too good to be true. Yet the technology to make it happen is already here. So why aren't we all carrying such a device in our pockets?

The question which then arises is that why the universal travel widget isn't at hand. One of the reasons for that is that several different worlds have to collide and co-operate. First of all there is a massive competition together with a huge confusion regarding the platforms in which such device can be built on. To start with we have got proprietary platforms like TomTom and Garmin, and then we've got the at least five major mobile phone operating systems.

The obvious competition between these different platforms has instigated some suspicion but apart from this the mobile companies also have yet to ¬recognize the potential of phones as navigation devices.

You can argue that many mobile phones are already GPS-enabled but in my opinion this doesn't necessary make them effective at navigation. For instance try using your blackberry as a navigation device and you’ll find that battery has quickly drained out. The mobile phone world is slowly coming to terms with the needs of navigation on mobiles, such as better ¬battery life and bigger screens. Infact GPS alone doesn't offer the precision needed to navigate pedestrians, and so to be useful needs to be combined with another positioning service such as Wi-Fi. This has been done with the iPhone, for example.

The accuracy and granularity of data used in satellite navigation systems is very critical and has to be improving all the time. The real problem lies in integration where the data needed to provide a coherent information service to a navigation device is held by different organisations in a number of different places. While there are companies that are providing some location-based information such as information about ATMs, speed cameras, train times or tourist sites but there is no company in my knowledge that offers everything.

Combining all the information and hence provided through a single device at a one point of time that information isn't going to be easy. The challenges which lies in this are not solely technical for example there's a data aggregation problem to bring it altogether, including highway changes, updates from local authorities and then there's a physical problem in gathering all that up.
Even if the above issues are solved there is still a major part of the problem which is revenue. How one would make money out of integrated Satnav device? There's a difference between what can be done technically and a viable ¬product that can be sold. How do you turn that into something that fits in a business model?"

Organisations that have valuable data rarely want to give it away for free, licences to reuse companies or government’s mapping data commercially are expensive. Similarly, there is no incentive for the Highways Agency or local authorities, for example, to share information about traffic conditions. Even the government website Transport Direct, which provides free up-to-date transport information, has restrictions on the integration of its content with other services.

So now you may realize that how trying to highlight the potential of the problem. It’s a mammoth task to bring all the above information together into one place as everyone wants their pound of flesh because everyone has developed their own data infrastructure and it's just very difficult to get them to agree.

I certainly hold the opinion that inspite of all these hiccups the demand for an all-in-one travel service almost certainly exists. People simply really want a so called integration or integrated device which can work across different ¬locations i.e. home, work, on the move etc.

It’s evident from the above facts that the emergence of a ¬genuinely integrated solution will depend on a government initiative to force public sector organisations such as Highways Agencies, Transport for London and local authorities to collaborate, or on a private sector organisation taking a ¬commanding lead in terms of developing location technologies.
Google is one such company which is creeping up with a whole series of ¬initiatives that are steadily putting the pieces in place. Best example for this is Google Maps which are now readily available on all mobile platforms and is integrated with traffic data from the Highways Agency. Not only this, the Google Maps application interface (API) allows third parties to build their own applications as well.

Google, no doubt is leading with an example in terms of it’s initiatives towards serving the customers in best possible way. Google certainly knows what the customers want which I believe a mini innovation in these current economic climate.

Location has always been such an absolutely fundamental framework for our lives, and we inevitably must embrace tools that allow us to manage that. I envisage a society in 20 years' time revolutionised by the ability to know all the location based information.

Mobile Phones too complicated

The majority of UK consumers see mobile phones as “overcomplicated and burdened with unnecessary features” according to a survey released today.

The research, conducted by mobile recycling specialist Fonebank showed 60 per cent of the 1,000 respondents find current mobiles too complicated to use. A third also cited “simplicity of use” as an important factor when choosing a new handset.

The survey comes at a time when new smartphone releases are dominating the headlines such as the N97 and iPhone 3G S.

Mark Harrison, director of Fonebank, said in a statement: “People think they care about ‘pixels’ or ‘megabits’ when in fact they just want mobiles that are easy to use. Calling and texting remain the primary functions of mobiles, with web surfing, emailing and music capabilities relatively unimportant.”

Interesting to see the same point being made as I made last month where I said that the manufacturers should not forget the people who just prefer simple things rather than the complicated apps and devices.

Report on 'Femtocell Applications Live' at Femtocells World Summit

I was at the Femtocells World Summit yesterday evening attending 'Femtocell Applications Live'. Everybody looked excited and the atmosphere looked charged with people full of energy. Earlier in the morning, Vodafone had announced that its launching first commercial European Femtocell network.

There were 12 companies showing their demo. Unfortunately I was not able to capture the complete details but here is summary of my understanding (and notes and photos).

Before we proceed further, I should also mention that Femto Forum launched Services Special Interest Group (SSIG) whose main task is to to develop a framework that will simplify the development and deployment of femtocell applications.

Demo 1: IP Access
IP Access showed couple of demo's. The first being Facebook Virtual Fridge Notes Applications and the other Femto-enabled Connected Home Applications. There was some problem with the microphone and also CDMA like interference problems (if someone in the room is shouting, everyone starts shouting and the noice level increase drowns out the useful info) so I diddnt catch the second demo very well.

The Facebook Virtual Fridge notes app demo was very interesting and I am sure that we will definitely be seeing apps like this soon. There is very good explanation on IP Access website here so I am not expanding on this.

Demo 2: Motorola

Motorola were showing their award winning Digital Picture Frame Femtocell. It combines the capabilities of a touch screen digital picture frame with femtocells and SIP soft phone. Their femto was CDMA based and are also known as CDMA 9100 series.

One of their demo was Video streaming on the mobile through femtocell where they demonstrated point to point video streaming by using electronic programming guide (EPG) and playing selectable videos in QCIF format with 5 to 15 frames per second.

Their other demo was to Demonstrate touch screen menu and features on femtocell. Here they showed user interaction capability.

Demo 3: Sagem

Surprisingly you may not find any Femtocell related info on the Sagem website but the friendly people from Sagem explained me all about their products. You can see the Joggler type device in the picture, its known as Tabbee and has been launched by Orange in France. You can read more about it here. Its known as My Home Screen internally by Sagem. There is a similar Dect device launched with Telstra in Australia, internally called as My Communication Center. Sagem is also Alcatel Lucent Partner in their Femtocell development. In the picture above you can see the big femtocell that is soon being launched and the small one in front is the next generation of the same device that is being tested right now.

Their demo included Mobile Presence where, when the mobile reaches the Femtozone, different actions are triggered. They also showed how to remotely control TV and other applications through mobile when Femtocells are present.

Demo 4: Ubiquisys, Intrinsyc, Mobica

Ubiquisys gave a demo with Intrinsyc. Keith Day from Ubiquisys made clear in the start that they do not make Apps hence they were doing a demo with others. Their first demo was Mobica Podcast Sync App where when you arrive in the Femtozone then this app downloads the latest podcasts and you can listen to them. Once setup, its fully automatic. Could be really useful for me. You can read the press release of this one here.

The Intrinsyc UX-Zone is for Android phones. Depending on the surrounding the theme (desktop of phone) changes. When you arrive at home, it will show new apps that were not visible earlier. You can read more about it here.

Demo 5: Pirelli

This was a complete new name for me as I have never heard of them before. Their website is here.

They were showing IMTV application. IMTV is IM + TV. Their demo showed two different homes having a Quad-Play bundle from their operator. With the help of 3G Femtocell and the set top boxes the two homes can interact via Instant Messaging (IM). It is also possible to share information like what one home is watching to other.

The set top boxes are designed with open API so some third party can develop apps using it.

Demo 6: Airvana

Airvana has been in leading position in Femtocells. I always see some of their Femtos being tested somewhere or the other.

They were also prodly showing off their products and the name of their partners as can be seen above and below

Their demonstration though not groundbreaking but was done very well. The concept was explained clearly and in a way that anyone can understand.

A scneario was created with the person doing demo saying that he has two daughters and whenver they enter the femtocell zone, he gets an SMS saying that they are home. If for example one of them gets their boyfriend then the person will get an alert as whenever a new user camps in the cell, he can monitor. He can also monitor the number of active users so if there is a party, he can find out. Maybe we should call them Femto Spy Apps ;).

You can also synchronise the Digital Picture frame to your mobile so that whenever the phone comes in the Femtozone, the pictures are uploaded to display automatically.

Demo 7: Alcatel-Lucent

Their Demo included a new location aware "Over the Top" (OTT) apps from Google Latitude, Geopepper, etc. This can also help in things like retail affinity and proximity marketing. Another demo was of Geo mag. A service that delivers e-mags when a user enters a Femtocell

Another demo was Home notes, a 21st century version of post-it notes, whereby you can text or e-mail your messages to a place delivered only when the user has entered the target femtocell. Somewhat similar to IP Access application mentioned above.

Demo 8: Huawei

Theirs was a simple demo of detection service. When a family member enters the femtozone, you will receive notification SMS. The other was that when the UE is in Femtozone, the handset will be updated with a list of latest services and can enjoy them with single click. By the way, their Femtocells are of different shapes which are quite interesting.

Demo 9: Thomson

They were showing Integration of a standard mobile handset (with no additional client software) into the home network and using the mobile as universal remote control connected via 3G. The mobile phone can be used to control home multimedia system in dlna environment

For handset as universal remote control, Keypad and display for an X.10 control application hosted by the Femto CPE in OSGi environment. They showed the phone switching a light in the house on and off remotely.

Demo 10: Softbank
There was a video demo showing how useful Femtocell can be in daily life. For example a person is leaving home but has forgotten to close windows, so he gets a notification just when he is locking the door. Also if some friend comes to your house while you are shopping outside, you do not have to rush back. You can remotely unlock your door for him.

Along with the demo's mentioned above, LG-Nortel was showing their WiMAX Femtocell solution.

Then there was Continuous Computing with Starent Networks and PicoChip demonstrating their successful Iuh Inter-operability.

And finally, I met heard about another company called Rakon. They make oscillators for femtocells. You can see their flyer here.

ALU and Vodafone hit the first goal in Femtocell World Summit

We have been hearing this for over a year now about Alcatel-Lucent Femtocell being trialled by Vodafone and finally we had this good news in the Femtocell World Summit.

Vodafone has announced the Femtocell World Summit today that its launching the first commercial Femtocell based service on the 1st of July.

Many European and Asian operators have trialled the tiny indoor base stations, and have been forceful in driving standards, but commercial deployments have so far been confined to the US, where Verizon Wireless and Sprint Nextel are live with limited function CDMA devices and AT&T is to follow soon, using fully blown products from Cisco and the UK's ip.access. Now Vodafone, which has conducted a range of trials in various territories and with different suppliers, has delivered its always hefty endorsement by leapfrogging rival triallists like Telefonica/O2 with a live offering.

Vodafone 's move is important for the sector not because it is supporting any groundbreaking applications in the first stage - the launch is firmly focused on improved indoor signals - but because it quietens the major source of nervousness about femtos, that they are not sufficiently tried and tested for mass consumer roll-out. This has led some suppliers to argue that operators will not move beyond trials for at least another year and possibly longer, delaying the payback for vendors and other involved parties.

Vodafone is understood to be using femtocells from Alcatel-Lucent, probably the most prominent tier one wireless vendor to offer its own devices rather than badging those of a specialist supplier. ALU's products run on the architecture of UK-based picoChip, which also supplies the silicon for ip.access and others. Live roll-outs by Vodafone and AT&T will be valuable for the credibility of the whole segment, and for the sustainability of the specialist start-ups like picoChip.

I have been in the past been involved with IOT testing on ALU Femtocells so I am feeling quite pleased about this.

The Vodafone Access Gateway (VAG) as its being called will be sold for £160. Customers who pay £15 or more per month on contract will get it free.

Samsung flexes muscles in CommunicAsia 2009 with Jet S8000

Samsung Mobile is prepared to share revenue from its app store with operators and is planning further Android phones in 2010.

The revelations shared with Show Daily yesterday show how the Korean vendor, known for its go-it-alone approach, is changing the way it is operating.

This week it launched its new flagship phone, the Jet, based on Samsung chips, a Samsung operating system and an in-house interface, the Touchwiz 2.0. Unlike most smartphones, it does not allow users to download third-party apps.

The highly-anticipated, new Samsung Jet supports the latest smartphone features which include multi-task manager and Microsoft Exchange ActiveSync, bringing user-friendly menu navigations in a sleek and compact design.

The Jet’s pioneering 16M WVGA AMOLED display (3.1”) offers vivid and colorful full touch mobile experience available; the WVGA AMOLED screen provides a resolution that is four times higher than a WQVGA screen. The 800MHz application processor delivers breathtaking speed and stunning performance, making Jet the fastest full touch handset on the market today.

Samsung’s latest TouchWiz 2.0 user interface new features such as intuitive 3D media gate UI and motion-response UI, smart unlock, customizable widget screen. The Dolfin Web browser lets users surf the net and access popular websites, especially social networking sites, with ease and speed. The 5 mega-pixel camera, built-in GPS, DNSe & SRS Sound Effect technology for superior sound quality, and DivX and XviD video support for hassel-free video downloading and viewing.

Younghee Lee, VP for overseas marketing in the mobile communication division, admitted to that the mobile business was inevitably becoming more open and Samsung would have to follow.
Samsung, the world’s second biggest handset maker, opened its mobile applications storefront in February and has been running a developers’ forum since last year.

Lee said the company was prepared to jointly operate its app store in a partnership or revenue share model with mobile carriers.

“We are looking carefully at the market situation,” she said. “But our basic goal is to help consumers to get more benefit from the mobile experience, so we are not competing directly against our operator clients.”

“We are always partnering with operators rather than taking their business model,”
Apple, RIM and Android have already opened up app stores, selling directly to consumers. No carrier has launched an app storefront, although China Mobile is set to launch in September and Vodafone by year-end.

Lee said Samsung’s first Android phone had just hit the market in France and Germany and will be sold in Taiwan and Hong Kong in August.

“We are experimenting,” she said. “It’s one of the most wanted smartphones in the mobile market. There will be more for next year.”

She said Android was “the most free and open platform” and was in demand from consumers and operators.

By comparison, the Windows Mobile OS was often “quite complex for consumers to use.”

Samsung also unveiled the Omnia II (I8000), OmniaPRO series (OmniaPRO B7610, OmniaPRO B7320) as well as the OmniaLITE (B7300). Featuring cutting-edge technology, these mobile devices will strengthen Samsung’s leadership in the smartphone market.

The new Omnia smartphone line-up follows the success of the very first flagship ‘Omnia’ phone, Samsung’s milestone Open OS model which was launched at CommunicAsia last year.

With the introduction of its new Omnia smartphone series, featuring diverse functions for a wide range of user needs, Samsung truly offers a variety of smartphones for everyone - from those seeking entertainment to business users to light users.

Book Review - Femtocells: Opportunities and Challenges for Business and Technology

Femtocells: Opportunities and Challenges for Business and Technology
by Simon Saunders, Stuart Carlaw, Andrea Giustina, Ravi Rai Bhat, V. Srinivasa Rao

This is not a very thick book with just 252 pages. Someone may say that there is not much to write about Femtocells. I say that you can fill couple of thousand pages not with much difficulty on Femtocells but it is important to seperate the useful things that everyone will be interested in and just keep that in the book. When I told a colleague that a new book on Femtocells is out, the first question he asked me jokingly is does it cover 'Zero Touch'. The answer is, yes it does ;)

It starts with the very basic what Femtocell is and what its not, goes on to talk about the types, the user benefits, Attributes, applications, challenges, etc.

It then goes on to examine the background for small cells, placing femtocells in the context of the history of other solutions for in-building service and explains the market and technological factors which have made femtocells a compelling proposition. It also addresses market issues, covering the benefits and motivations of femtocells for operators, the key market challenges, business case analysis and forecasts for the take-up of femtocells.

Chapter 4 covers radio issues for femtocells, including the requirements and methods for interference management between femtocells, femtocell RF specifications and health issues. There is a very good table that lists out the potential problems of using Femtocells.

The next chapter covers the network architecture of femtocells, particularly the interfaces and protocols for integrating femtocells with the operator network across the Internet and the way in which the various options differ between standards families. This chapter also introduces the 3GPP based Iuh interface for Home NodeB's. There are other interesting Femto architectures like the CDMA based, WiMAX based, GSM based and LTE based covered in this as well.

Then there is a chapter on the Management of Femto's that describes the requirements and approaches for provisioning and managing millions of femtocells in an efficient and scalable fashion. It explains about the TR-069 data structure and management protocol.

Chapter 7 is dedicated to the very important topic of Security. It explains the security aspects of femtocells from a customer and operator perspective, including analysis of the potential threats and solutions.

Chapter 8 covers the standards for femtocells across the main mobile standards families, namely 3GPP, 3GPP2 and WiMAX Forum. It also introduces the industry bodies who are playing important roles in the introduction and proliferation of femtocells. There is a list of all the 3GPP standards for the Home NodeB and Home eNodeB.

Finally there are chapters on Regulation (including lawful interception, etc.), Implementation Considerations (showing refrerence designs, etc.), Business and Service Options (with examples of scenarios and service options) followed by a Summary.

You can learn more about this book from its official website at http://www.femtocellbook.com/

There are lots of things I may not agree on and there are things i would like to argue about but overall It looks like an interesting book especially for people who either work in or follow femtocells area. With the femtocell information scarce at the moment, this book is like information goldmine for readers. I would be interested in hearing from any readers about their opinion of this book.

Vodafone's Lecture series on Mobile Telecom and Networks

This compilation brings together the transcripts of the third of a series of lectures on the subject of Mobile Telecommunications and Networks. The lecture series was established by The Royal Academy of Engineering and Vodafone to celebrate the enormous social and economic benefits that mobile communications have given us – a success story brought about and maintained by excellence in communications engineering. The three lectures in this series were given over the period between March 2008 and February 2009. All three were exceptionally well attended and generated enthusiastic and lively debate and discussions.

The series was opened by Professor P R Kumar, Franklin W Woeltge, Professor of Electrical and Computer Engineering, at the University of Illinois. His lecture addressed the converging worlds of communications, computation and control – described through infrastructure - free wireless networks, and illustrated with fascinating films of model systems created at the University of Illinois.

The bedrock of all wireless communications systems is radio frequency spectrum, and this was the subject of the second lecture, given by Professor Linda Doyle of the Department of Electronic and Electrical Engineering at the University of Dublin. She entered into the debate of how one should allocate and manage spectrum, covering approaches from classical ‘command and control’ to dynamic ‘grab what you need when you need it’. Her lecture gave rise to the most lively debate we have had during the Questions and Answers sessions.

Most lectures on mobile communications nowadays are concerned with subjects like broadband access, convergence, mobile widgets or the phone as a computing device, so it was refreshing that in the final lecture of the series Professor Peter Vary of the University of Aachen returned to basics – voice communications. In a fascinating lecture he covered the history of and contemporary research on speech coding for mobile communications, providing great insight into what is the most important function of the phone.

The transcript is available here.

Mobile Marketing - The Most seen screen

Interesting Presentation:

Mobile Marketing 101

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