Essentials Of Short Range Wireless Standards

Essentials Of Short Range Wireless Standards presented by Nick Hunn, WiFore Consulting in Short Range Wireless Special Interest Group, 8th July 2010, The Technology Partnership (TTP), Cambridge.

Essentials Of Short Range Wireless Standards

View more presentations from Zahid Ghadialy.

My crazy ideas and Softbank's free Femtocell (+ ADSL and maybe Femtocalls)

Couple of years back I blogged about end users making money by allowing operators to deploy Femtocells. I cant remember but someone did say that it was a crazy idea. Well Softbank, the Japanese operator is doing something similar.

Rather than giving cashback, they are giving in free ADSL connection. The customers will have to sign a 2 years contract though. With free ADSL connection and a Femtocell, surely the end users are winners. They only have to invest in electricity which would not be a lot. The operator can end up as a winner as well as they get a better coverage by deploying open access Femtocells.

According to Will Franks, CTO of Ubiquisys, Softbank can afford to do this because femtocells are cheap and the IMS based architecture used by Softbank allows easy scalability. They are expecting upto 200,000 femtos to be rolled out in this scheme this year.

My take is that this is going to be the case but there will always be people who would be reluctant to get the Free Femtos + ADSL deal. They could instead be tempted with cashback if someone makes or receives call by accessesing their femto or instead free calls can be offered to the owner while he is camped onto his residential femto. A combination of both would be a good business case as well.

Anyway, Softbank is setting a good bar for other operators to compete with.

Picture Source: Femtocell Pioneer.

Andrew Gilbert from Qualcomm on 'Future of Wireless'

Andrew Gilbert from Qualcomm at The Future of Wireless International Conference 2010, organised by Cambridge Wireless and held in Cambridge, UK on the 29th and 30th June 2010.

Mobile Developer Economics 2010 and Beyond

A new report "Mobile Developer Economics 2010 and Beyond", offers many new insights into mobile developer mindshare, and analysis into every touch point of the developer journey, from platform selection to monetisation. The research is based on a set of benchmarks and a survey across 400+ developers globally, segmented into 8 major platforms: iOS (iPhone), Android, Symbian, BlackBerry, Java ME, Windows Phone, Flash Lite, and mobile web.

In terms of developer mindshare, our research shows that Symbian and Java ME, which dominated the developer mindshare pool until 2008, have been superceded by the Android and iPhone platforms. Despite Symbian remaining in the pole position in terms of smartphone market penetration, ‘out-shipping’ iPhone 4 to 1 and Android many-times to 1, the signs of dissatisfaction with the way the Symbian platform has evolved have long been evident.

Indeed Android stands out as the top platform according to developer experience, with close to 60 percent of developers having recently developed on Android, assuming an equal number of developers with experience on each of eight major platforms. iOS (iPhone) follows closely as the next most popular platform, outranking both Symbian and Java ME, which until 2008 were in pole position.

The report can be downloaded from here and is embedded below for convenience

Mobile Developer Economics 2010 Report

View more documents from Zahid Ghadialy.

Femtocells data cap and offload dilemma

I recently heard Prof. Simon Saunders (who has a much impressive background that i thought of) at Cambridge Wireless International conference speaking on Thinking Networks.

One of the things mentioned that struck me is how convenient it would be with femtocells to offload the data on the internet directly without going through the operators core. This would mean less data on the backhaul for the operators and since data would have to travel through less nodes, the speed and reliability could be higher.

There is a slight problem though. In the recently concluded Femtocells World Summit (which I have blogged a lot about), AT&T has been harping about its data caps while using Femto. AT&T wants that the Femto's should mainly be used for voice and for data the users should generally switch to using WiFi. Their reasoning is based on the fact that they are not allowed to perform data offload as mentioned above due to FCC regulations. In fact the same problem may be present in other countries and would hamper the Femto growth in time.

Femtocells are better for data usage as I have mentioned in past because they provide seamless coverage and better data security. It should also be pointed out that the battery drains faster when using WiFi as compared to the mobile Internet.

When a user uses Femtocell, he is already using his broadband data allowance and if there is additional restriction placed in terms of data caps on the Femtocell, the users may just revolt and avoid using Femtocells at all.

Voice coverage advantage is good but users may prefer to switch operators if its just voice that they are using Femtos for. While the use of fixed line phones have decreased in the past (thanks to voice bundles on mobile), some users are switching back to using landlines because of the voice clarity and no reception problems.

The Femto manufacturers and the operators will have to act fast if they want their future predictions to come true.

Mobile Apps a fad

It has always been a debatable issue as to how big the mobile Apps market is. Right now it is huge and seems to be growing fast.

Dean Bubley of Disruptive wireless on the other hand thinks of Apps as a fad that will die sooner or later. He re-iterated the point he made back in February that:

a) There is no mobile Internet, just the Internet on mobile. The vast bulk of usage of the Internet on mobile devices mirrors the usage on fixed networks and from PCs. In particular, there is a huge amount of mobilisation (with tweaks, yes) of existing social networks (Facebook), email and content downloads (YouTube). With the exception of mapping, most mobile-specific Internet services are niche and useless, eg Foursquare and Gowalla.

b) I'm still expecting that users will get bored of hundreds of applications, and will have a few well-chosen ones - most of which should have been in the core OS when it left the factory anyway. eg on an iPhone - Facebook, RSS and Skype clients. The "long tail" of apps will be of limited interest to most mid-late adopters apart from the occasional game or advertiser-sponsored thing. I'd expect <$2 of spend on apps per month once high-end smartphones get to, say, 30% penetration, perhaps <$1

Mind you, maybe I'm biased. I haven't bought a mobile application for personal use since a Java game in 2005, and don't have any payment mechanism registered with iTunes.

I tend to agree with him but I think that the Apps threshold will be slightly higher like $5 per month which would be stealthily provided by the operators mainly through offers like "free apps allowance" kinda stuff.

This article reminds me of the dilbert joke (below) that other professionals can also make money around the Apps marketplace:

Interesting Pic: Blackberry Evolution

The first blackberry was released around 1999 and the Blackberry bold (the last one in the pic above) was 2009. You can see that how the phones have changed radically in the last 10 years.

Image Source: Presentation by Robert Crow in The Future of Wireless International Conference 2010

Iridium making good progress

It was interesting to see Iridium phones being displayed by Cambridge Consultants in the Cambridge Wireless International Conference. Iridium has gone through some rough times and I remember reading how Satellite communications will change the world but it never came to pass.

Its good to read that the OpenPort terminals are proving effective and can help save lots of money to shipping companies.

Interesting video from Youtube on OpenPort below:

Just ate a Blackberry...and it was yummy!

Because it was made of chocolate :)

Femtocell Industry Award Winners 2010

Category 1: Residential femtocell access point design and technology innovation

Shortlists:

* Huawei - Huawei Home Media Centre

* Technicolor - TG872 Integrated Femtocell

* Ubiquisys - The G3-mini Femtocell from Ubiquisys/SerComm

Winner:

Huawei - Home Media Centre

“The residential market for femtocells is clearly the driver for attaining mass-market volumes, enabling improved coverage, data offload and new service opportunities. In order to gain traction and consumer acceptance, there need to be persuasive reasons for purchase - and also value-added features to protect against future churn. Huawei's Home Media Center includes a broad set of audiovisual capabilities such as video storage, on top of the femto module, which can help it attain a permanent role in a subscriber's home," agreed the judges.

Category 2: Greater femtocell design and technology innovation

Shortlists:

* SpiderCloud - SpiderCloud wireless enterprise radio access network (E-RAN): solving network operators’ network capacity and in-building coverage problems

* Ubiquisys - Ubiquisys Enterprise Femto Net Solution

* Ubiquisys - Colo-Node HSPA Metro Femtocell

Winner:

Ubiquisys - Colo-Node HSPA Metro Femtocell

“One of the areas of femtocell technology in which there is intense carrier interest is the metrozone, and the potential to make small outdoor cells part of an urban build-out. Ubiquisys has come up with a very early product for this much discussed market, an innovation that brings real world metro femtocells a big step closer to reality,” agreed the judges.

Category 3: Femtocell network element design and technology innovation

Shortlists:

* NEC - Femto-Share

* Nokia Siemens Networks - The most compact and integrated Femto Gateway commercially available

* Tatara - The Tatara Convergence Server Platform

Winner:

NEC - Femto-Share

“No different than in their macro-cell networks, operators are looking for ways to keep the cost of deploying a femtocell in check. While there was no shortage of impressive network innovations submitted for this year’s awards, NEC’s focus on costs combined with standards and scalability – particularly as operators look to launch services across markets – helped its FemtoShare and FemtoCloud offers to stand apart,” agreed the judges.

Category 4: Femtocell application concept

Shortlists:

* Airvana - Airvana’s ‘Femto Family Tablet’

* Argela - Argela's Femtocell Advertising Application

* Tatara - FemtoCloud services enabled by the Tatara Convergence Server Platform

Winner:

Airvana - ‘Femto Family Tablet’

“As the femtocell industry matures and commercial launches multiply, it is increasingly important to develop unique applications to help drive demand for femtocells. The Airvana Femto Family Tablet stands out as a compelling application that could deliver real value to both operators and end-users based on unique femtocell features such as presence," agreed the judges.

Category 5: Progress in commercial deployment

Shortlists:

* NEC - Commercial progress

* picoChip - picoXcell femtocell SoC family

* Ubiquisys - Commercially deployed by SoftBank Mobile and SFR

Winner:

picoChip - picoXcell femtocell SoC family

“picoChip's involvement in such a large portion of the commercial femtocell services today is a clear indication of progress in commercial deployment. The sheer volume of femtocell chips that the vendor has shipped is further evidence of commercial momentum in the market,” agreed the judges.

Category 6: Commercial launch

Shortlists:

* AT&T - AT&T 3G MicroCell National Deployment

* Sprint - Sprint Airave

* Vodafone - Vodafone Sure Signal

Winner:

AT&T - 3G MicroCell National Deployment

“AT&T’s 3G MicroCell deployment with Cisco caught the judges’ eyes for two crucial reasons. First and foremost, it emphasised the importance of the customer at the heart of the femtocell experience, positioning technology very much as an enabler, rather than an end in itself. Secondly, the deployment is on a national scale, which given the US market’s size adds an additional layer of complexity,” agreed the judges.

Category 7: Contribution to femtocell standards

Shortlists:

* Airvana - Airvana Standards Team led by Doug Knisely, VP of technology

* Alcatel Lucent - Martin Warner- A catalyst in driving 3GPP femtocell specifications

* Nokia Siemens Networks - Driver for open standards, in standard setting bodies and realization

Winner:

Airvana - Standards Team led by Doug Knisely, VP of technology

“There have been many outstanding contributions to femtocell standards and selecting one above another proved very difficult for the judges – indeed this was one of the closest categories of all. After much discussion the judges decided that they would prefer the spirit of this award to tend more towards clear individual contributions and on that basis the work of Doug Knisely stood out as being particularly important and demonstrating great dedication over extended periods. The femtocell industry is indeed in his debt,” agreed the judges.

Category 8: Enabling technology

Shortlists:

* Airvana - UMTS Femtocell Beacon

* Continuous Computing & picoChip - The world’s first LTE femtocell reference design

* picoChip - picoXcell™ PC323 - The complete next generation femtocell solution

Winner:

Continuous Computing & picoChip - The world’s first LTE femtocell reference design

“The Continuous Computing and picoChip LTE reference design is a great example of an enabling technology that is necessary to kick start development of LTE femtocells. The timing of this reference design is critical for the introduction of LTE femtocells as operators begin to rollout the first LTE networks. At the same time there is a growing understanding of the importance of multi-tier cellular architectures as we move from 3G to 4G and as networks begin to cope with user demand for capacity. The judges wanted to recognize the role of this crucial component in what is likely to become a necessary part of future 4G networks,” agreed the judges.

Category 9: Judges’ Choice

Shortlists:

* Alcatel Lucent - Wilson Street: Alcatel-Lucent’s wireless technology showcasing smallcells living and working with macrocells for the community of Wilson Street

* Ubiquisys - The World’s First Sub-$100 Femtocell - the G3-mini

* Vodafone - Vodafone Sure Signal

Winner:

Vodafone - Sure Signal

“While we in the industry have known about femtocells for many years, the wider public have been unaware of their existence and benefits. The Vodafone marketing campaign changed all that. In a well-crafted and multi-faceted campaign they showed consumers how they could achieve coverage in their home and changed the role and perception of cellular communications. They have done a great deal to advance the success of femtocells and fully deserve to be recognised for this,” agreed the judges.

Category 10: Individual contribution to Femto Forum activities

Shortlists:

* Joshua Adelson, Airvana

* Gibson Ang, GENBAND

* Gordon Mansfield, AT&T

* Mona Mustapha, Vodafone

* Clare Somerville, picoChip

* Fabio Chiussi, Airvana & Mark Walker, Ubiquisys

Winner:

Gordon Mansfield, AT&T

“The Femto Forum’s work is driven mainly by the efforts of individuals from within our member organisations. From an impressive shortlist, the judging panel selected Gordon Mansfield, Executive Director at AT&T, as the individual who has made the single biggest difference to the progress of the Forum. Gordon has been a major force in developing consensus positions among operators and other stakeholders on a range of femtocell related issues. He has been a regular contributor at Femto Forum plenaries and sponsored conferences, as well as being a tireless promoter of femtocells to the wireless industry as a whole by speaking in support of femtocells at numerous industry events. Besides his own time commitments he has worked to assign the right AT&T individuals to contribute in the working groups and SIGs of the Femto Forum. We are very pleased to be able to recognise his dedication to the worldwide acceptance of femtocell technology through this award,” said Simon Saunders, Chairman of the Femto Forum.

Category 11: Chairman’s award

Winner:

Karim Sharf, TraC

"Most of the Femto Forum’s work is driven by the efforts of individuals from within our member organisations and a huge number have contributed their time and skills to the Forum in the past year and all deserve my considerable thanks. However, one of our key goals we had in the last year was to make tangible progress towards our vision of an open, interoperable ecosystem for femtocells. To that end, in March we ran the first plugfest for UMTS femtocells, which was widely supported by over 20 vendors. Karim Sharf was instrumental in supporting and coordinating that process and his level of contribution to the Forum's aims has been outstanding,” said Simon Saunders, Chairman of the Femto Forum.