Thursday 22 January 2009

'Hyundai Mobile' to test British waters for success

Hyundai Mobile has announced its UK launch and aims to achieve three to five per cent market share within the next five years.

Hyundai Mobile UK will initially be located at the Advantage Cellular distribution centre in Oxfordshire and will utilize its warehousing and logistcs facility. Former Advantage marketing manager Graham Jelfs has also been recruited as Hyundai Mobile’s head of marketing and communications.

The new manufacturer will be looking to take its largely prepay offering to UK networks, distributors and retailers. Its pitch is “niche products and mobiles for a broad, price-conscious target group”.

Ten to 15 handset models are planned annually across Hyundai’s ‘Basic’, ‘Music’, ‘Lifestyle’ ‘Innovation’ and ‘Business’ product segments. Product launches are scheduled for the first half of this year.

Hyundai Mobile UK director Roland Prinz said: “The central location and ability to get set up immediately was the reason for selecting the offi ce within Advantage House and we can use the facilities here to provide physical stock within the territory, rather than suffer delays shipping from the Far East to our UK customers. We are now eager to meet with networks and distributors that have direct routes to market, especially those focusing on the retail sector.”

The company is also recruiting for roles, including a head of sales responsible for networks and distributors. It will be exhibiting at Mobile World Congress in Barcelona in February.

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