Saturday 30 May 2009

Telenor Sweden's LTE Misinformation

It took a long time for the Network operators to educate people about what 3G (and HSDPA to some extent) is. As a result Telenor has taken the bold step in educating the users in advance about how LTE (or 4G?) will be beneficial to everyone. Look at their website photos below.

What they are showing is that with 3G (HSPA) the maximum download speed is 7.2Mbps but with LTE one can get 150Mbps, hurray! A CD that takes 3 mins on DSL will now be downloaded in just 1 min!

As most engineers would know very well that Peak rates quoted for a technology is far from the real speeds. For HSDPA, with the network supporting 3.6Mbps DL, I generally get between 300Kbps to 1Mbps (early morning). With LTE, maybe this will increase but I am not expecting to see more than 10Mbps. The average rates might be still lower.

Setting wrong expectations can lead to increase in sales in short term but will definitely be harmful in the long run. I wont be surprised if they get sued in future for mis-advertisement :)

Check the Telenor's website out here.

Thanks to Agilent guys who pointed this out at the LTE World Summit.

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