Saturday 1 August 2009

iPhone Apps and the Smartphones's Apps war

Smartphones had done amazing this to the consumers in the past couple of years especially after the launch of iPhone. These days there is immense concentration on the development of quality applications Application which can lure the customers in real time and are useful to them. I remember initially mobile games created similar kind of furore but I personally believe that this is different. These days application are developed not only for fun sake but also providing the customers some really value added service.

iPhone certainly is leading in the race in this regard and application developers are hugely receptive to the ideas which can be translated into a iPhone application.

Lance Stewart is one such person who came up with the idea of latest iPhone application called Tube Exits.
It came to him when he was trying to get out of Oxford Circus tube station in a hurry. Anybody who’s has experience the London’s train station during th rush hours knows very well that you find yourself behind a huge crowd of people blocking the way to the exit.

After experincing similar this Stuart thought that what he needed was to get the jump on the crowds by knowing which carriage he should board to arrive at the platform exit. If he somehow knew, for every station platform on the London Underground network, which carriage would arrive at a station next to the platform exit, he would never be stuck behind foot-dragging tourists or daily commuters again.

He thought it would be good idea to put all this information into the form of an iPhone application for other commuters. Dreaming of making something out of it he compiled the information for more than 700 platforms at London Underground's 268 stations. As he was not the person who can develop the app of his own so together with the collected information he approached an apps developer with his idea.
The outcome of this Stuart’s initiative and idea was the Tube Exits app for iPhone which was launched on 16ht June and has become very popular since then.
The app comes in two versions: One is free but only gives you the information for the Underground's busiest 12 stations; the other costs £1.79 and covers the whole network. This price is probably a price of a zone 1 ticket, but you could use it again and again.

Stewart is now involved in developing a similar app for the Paris Metro and sees no reason why his original idea can't be applied to other metro networks around the world.

Tube Exits is just one of an estimated 100,000 apps that will exist by the end of this year. Most of the apps these days are mobile applications designed to be used on Smartphones such as iPhones or BlackBerrys.

Recently the apps industry has grown exponentially where the total number of Apple's App Store downloads only recently passed the 1.5bn mark.

The App Store's success is huge incentive for Apple and is really giving a tough time to its competitors such as Research in Motion (who make BlackBerrys) and Nokia (the world's biggest mobile phone maker). The App Store's staggering success has led nearly every maker of a smartphone operating system to mimic Apple's business model: make it very easy for smartphone users to buy or freely download software created by from third-party developers.
Indeed Apple has become an icon phone and at the moment Apple has something of a stranglehold on apps e.g. Tube Exits can only be used on Apple mobile hardware (ie iPhones and iPod Touches).

What's especially striking about apps is how quickly they have become popular and are the real money spinners for smartphone companies specially Apple. I remember it very well when the iPhone was launched, there were many sceptical voices. It was too expensive, too readily nickable, too much of a triumph of what techies could do over what customers wanted to be for it to be a success. Apps have changed all that where Apple gets a significant chunk of revenue from the sale of its Apps. Apple is smartly doing what Microsoft has been doing until now, binding the applications and software to its products.

Apple is also not leving any stone unturned in fighting for the superiority of it’s application. This can be best provide by Apple recent victory in front of the advertising watchdog, with a ruling that it is free to claim its iPhone applications store is superior to a rival service offered by Google.
The Advertising Standards Authority rejected complaints from fans of Google's G1 smartphone that a TV ad for Apple's App Store was misleading.

"Yep, there's an app for just about anything," a voiceover in the advert said. "Only on the iPhone."

The days ahead will be interesting and messier in terms Smartphone companies claiming for smart and beautiful apps.

1 comment:

Fatma Fredriks said...
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