I came across this interesting article in
WSJ, courtesy of the Benedict Evans
newsletter, which discusses how Indians are using their smartphones even more and consuming far more data than they previously did. Due to low incomes, spending money on mobile top-up is to the detriment of other sectors. To quote the article:
“There was a time when kids would come here and blow their pocket money on chips and chocolate,” said Anup Kapoor, who runs a mom-and-pop grocery shop in New Delhi. These days, “they spend every last rupee on a data recharge instead.”
United Nations have created 17 very ambitious
Sustainable Development Goals (SDGs) that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
The SDGs, also known as Global Goals, build on the success of the Millennium Development Goals (MDGs) and aim to go further to end all forms of poverty. The new Goals are unique in that they call for action by all countries, poor, rich and middle-income to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and addresses a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection.
I have talked about Rural connectivity on
this blog and a lot more on
small cells blog. In fact the heart touching
end user story from Rural England was shared multiple times on different platforms. GSMA has done a good amount of work with the rural communities with their
mobile for development team and have some interesting videos showing positive impacts of bringing connectivity to rural communities in Tanzania (see
here and
here).
While you will always hear about the challenges in bringing connectivity to these rural communities, all technological challenges can be solved. There are many highly ambitious projects using
balloons,
drones,
creating droneways,
Helikites,
Satellite backhaul,
drone based backhaul,
mmWave backhaul, etc. The real problem to solve here are the costs (spectrum, infrastructure, etc.) and the end-user pricing.
Coming back to the first story of this post about India, when given an option about selecting mobile data or shampoo, people will probably choose mobile data. What about mobile data vs food? While there are some innovative young companies that can help bring the costs down, there is still a big hurdle to leap in terms of convincing the operators mindsets, bureaucracy, etc.
To help explain my point lets look at an excerpt from this article in
Wired:
It’s the kind of problem that Vanu Bose, the founder of the small cell network provider CoverageCo, has been trying to solve with a new, ultra-energy-efficient mobile technology. Bose chose two places to pilot this tech: Vermont and Rwanda. “We picked these two locations because we knew they would be challenging in terrain and population density,” he says. “What we didn’t expect was that many of the problems were the same in Rwanda and Vermont—and in fact the rollout has been much easier in Africa.”
The good news is that things are changing. Parallel Wireless (see disclosure at the bottom) is one such company trying to simplify network deployment and at the same time bring the costs down. In a recent
deployment with Ice Wireless in Canada, this was one of the benefit to the operator. To quote from
MobileSyrup:
A radio access network is one of the key components in the architecture of any wireless network. RANs sit between consumer-facing devices like smartphones and computers and the core network, helping connect those devices to the larger network.
Essentially where the likes of Nokia and Huawei ask clients to buy an expensive hardware component for their RAN needs, Parallel Wireless offers allows companies like Ice Wireless to use off-the-shelf computer and server components to emulate a RAN. The company also sells wireless base stations like the two pictured above that are smaller than the average cell tower one sees in cities and less remote parts of the country.
Besides reducing the overall price of a network deployment, Parallel’s components present several other advantages for a company like Ice Wireless.
For instance, small base stations make it easier for the company to build redundancies into its network, something that’s especially important when a single arctic snowstorm can knock out wireless service for thousands of people.
These kind of benefits allow operators to pass on the cost reduction thereby allowing the price reduction for end users. In case of Ice Wireless, they have already got rid of roaming charges and have started offering unlimited data plans for the
communities in Canada's North.
Finally, to quote David Nabarro, Special Adviser of the United Nations Secretary-General on the 2030 Agenda for Sustainable Development from the
GSMA 2016 Mobile Industry Impact Report: Sustainable Development Goals:
Achieving the SDGs demands new technologies, innovations, and data collection that can integrate and complement traditional statistics. A driving force behind this data revolution is mobile technology.
Mobile phone technology has already transformed societies around the globe, even the poorest countries and communities. It is helping to empower women, create jobs, spur financial independence, improve education, boost agriculture production, and promote better health. Mobile phones have enabled communities to monitor elections, hold governments accountable, and save lives in natural disasters.
As we focus on implementing the Sustainable Development Goals, the mobile industry has a critical role in working with governments and the international community to expand connectivity, to lower barriers to access, and to ensure that tools and applications are developed with vulnerable communities in mind.
With 5G just round the corner, I hope that the operators and vendors will be able to get their costs down, resulting in lower end-user prices. That would be a win-win for everyone.
*Full Disclosure: I work for Parallel Wireless as a Senior Director, Strategic Marketing. This blog is maintained in my personal capacity and expresses my own views, not the views of my employer or anyone else. Anyone who knows me well would know this.
