Wednesday 2 April 2008

Just keep texting

Last year I blogged about SMS being the killer App and it seems to be still going strong. Sprint recently launched $99 plan known as Simply Everything allows unlimited voice and texts. These plans will make people more addicted to texting.

A recent study by Portio Research confirms continued healthy SMS growth. ABI predicts the overall mobile messaging market will grow to become a US$212 billion market opportunity by 2013, while Portio Research argues SMS will be least a US$67 billion revenue opportunity during the same period.

Yet while it’s clear SMS growth is showing no signs of slowing down, wireless operator margins have not grown with the wireless consumer’s appetite for low-priced service sets. Industry research points out SMS revenues will only see a 28 percent increase from 2007 to 2012. This means all-you-can-eat plans by Sprint and other wireless operators, coupled with increasing competition, will minimize the rise of new SMS revenue.

A quick search about SMS news gave some very interesting results:

Interesting list, isnt it?

No comments: