It seems like most people these days buy their cable TV, Internet and home phone service from one provider in one nice and neat package. Whether it’s to consolidate billing or to save a few bucks, bundling seems to be catching on.
The real growth opportunity, as most telcos see it, is in bundling cell phone service with existing services. Cell phone service clearly falls under the umbrella of telecommunications, and even though most telcos don’t operate a cellular network themselves, they have been open to creating partnerships with carriers in the past. Including cell phone service in telco bundles would turn the “Triple-Play” into the “Quad-Play” and give telcos a new level of product (and marketing) integration.
But will consumers really go for it?
According to a Compete survey conducted this month, they just might. 35% of survey respondents indicated that they would be either “likely” or “very likely” to purchase cell phone service from their telco provider. It also appears that these consumers can be influenced given the right product and marketing messages. Below is a chart of features that would affect consumers’ decision to purchase cell phone service from their telco provider.
If telcos can articulate the value proposition for bundling cell phone service in with other telco services, it looks like consumers will be accepting. So let’s invite another guest to the party and bring on the Quad-Play!
I would personally definitely not mind Quad Play as I am already having something similar to Triple play at home. The main factor for me would be the ability to forward phone from landline to mobile and free calls from home number to my mobile number and vice versa
You may also want to read an earlier blog of Quintuple Play.
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