Tuesday 20 April 2010

Video Calling: Boon or Bane?

When 3G was launched, the operators were clueless as to what 3G can do. The only way according to them to sell 3G was to to market 'Video calling'.

I am not sure how many of you have used Video calling, but I love it. Shame that the operators have priced it so ridiculously that I only used it when I had them inclusive in my package. Otherwise paying £0.50 per min seems exorbitant to me.

We have so many other options like Google Chat with Video and Skype Video chat available which is very convenient (and far much cheaper) according to me. Skype client is available on mobiles but still Video is not included. Its just matter of time before Video calling is included part of the VoIP client. All handset manufacturers are scared to include the feature so as to avoid the ire of operators. Maybe we will have to leave it to iPhone again to break this barrier as well.

The following is from Reuters news article:

Research in Motion Ltd says it is far from certain that video will become the "killer app" that defines smartphones, but even so the BlackBerry maker says developing more efficient delivery is necessary to prevent video from choking airwaves.

The popularity of feature-rich smartphones such as the BlackBerry, Apple's iPhone, and Motorola's Droid has surged, but they use as much as 30 times as much bandwidth as regular mobile phones to run the applications, or "apps," that make them so popular.

The surge in traffic triggered by video and other apps has led to more dropped calls and choppy service. As video on smartphones becomes more popular, it is leading to more congestion, and forcing carriers to spend billions to upgrade networks and buy more wireless spectrum.

"I still don't know and I don't think anyone knows if video is a killer app for smartphones," RIM Co-CEO Mike Lazaridis said at a conference hosted by a unit of Toronto Dominion Bank on Friday. "I don't particularly think it is."

Lazaridis said that even if video did not become the defining app for smartphones, it is already presenting a big challenge to networks.

Analysts have praised Waterloo, Ontario-based RIM for its relatively bandwidth-light BlackBerrys, which route most emails through the company's own servers. This is a legacy of the company's earlier days when it was seeking a faster, more secure mobile email service.

RIM also sends web browsing, Facebook, Twitter, and data from a wide number of BlackBerry apps through its own servers.

That makes browsing and using apps on a BlackBerry three to eight times as efficient bandwidth-wise as on the devices of RIM's rivals, said Lazaridis.

"What that means for the carrier, though, is after they have committed all those billions of dollars on new network technology and new network spectrum, they can have three BlackBerrys using the same network capacity as one of the other smartphones."

Lazaridis said RIM would invest more in technology that provides efficiencies to carriers, including when it comes to video.

He pointed to RIM's 2006 acquisition of SlipStream, which specializes in data acceleration, compression and network optimization technology.

"They had some amazing technologies for compressing everything from web content, documents, and video. So, you never know, the research that we do is very important, it's always borne fruit and we are hoping that we can continue to ... provide tangible efficiencies to the carriers."


2 comments:

Tsahi Levent-Levi said...

Zahid,
I believe the main problem with mobile video telephony is usability at the moment. I've written about that with regards to the iPad, but it holds true for all mobile devices: http://blog.radvision.com/voipsurvivor/2010/03/11/why-the-ipad-wont-have-a-front-facing-camera/
For this service to become a killer app, companies must find ways to overcome these challenges.
Tsahi

Ragnar said...

In Norway, Telenor tried offering free video calling, as in totally free, for several years. Without getting anyone to use it.

I think it is mostly because one do not want a video when talking. Only in special circumstances I find it usefull, but then I want a larger screen. So I guess it will not be a hit in the near future.

With 4G, and a LOT better user experience: Maybe. But then it has to be allmost "HD"