Mobiles have been rising and rising. Couple of weeks back I read 'Mobile is considered the first and most important screen by nearly half of the 18- to 34-year-old demographic, according to research commissioned by Weve.'
The finding placed mobile ahead of laptops or PCs (chosen by 30.6 per cent) and way ahead of TV (12.4 per cent) as the first and most important screen in the lives of people between the ages of 18 and 34.
Just 5.8 per cent of those surveyed in the age group chose a tablet as their "first screen".
The research also found that 45 per cent of 18- to 34-year-olds consider their mobile their first choice of device when interacting with online content, placing the platform just ahead of laptops and PCs, which scored 43 per cent.
Among the wider 18 to 55 age group surveyed, a PC or laptop was seen as the "first screen" with 39.8 per cent naming either computer as their most important screen, while smartphones came second on 28 per cent.
TV was in third place with 27 per cent of people naming it as their most important screen. Five per cent of the total group said they considered a tablet their "first screen".
Only a quarter of the 18 to 55 age group said mobile would be their first choice platform if they wanted to access the internet, while nearly two thirds preferred to use a PC or laptop.Tomi Ahonen has always been referring to Mobile as the 7th Mass Media.
So when I saw this above picture (and there are more of them) in Ben Evaans slide deck (embedded below), it just reiterated my belief that Mobile will take over the world sooner or later. Anyway, the slides are interesting to go through.